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Goodbye Landlord

ASB Bank

Issue 2 | July 2008

Background

With escalating house prices in New Zealand, the ability to save for a deposit was becoming a pipedream for many. In 2006, ASB Bank became one of the first banks to offer no-deposit, 100% home loans - and wanted to offer them to bank customers, aged 30+, who were known to rent, and not own their own home. This group was not in the home loan market; they hadn’t approached the bank for a loan; they didn’t have a house in mind. Indeed, research showed that many had accepted the fact that owning their own home just wasn’t going to be a reality.

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