Issue 6 | July 2008
TBWA\HUNT\LASCARIS needed to bolster their creative department with some top young talent. To find top talent in South Africa can be a costly exercise, which involves highly overpaid recruitment companies who do not necessarily find the right talent. The agency needed a cheap short cut to the good staff. Their other barrier was that agencies protect their talent, so cold calling is difficult to get past the PAs. The only way to get to the staff directly is in their studios, and what better way to do it than by hijacking something they use everyday - layout pads.
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