Online & Digital
The Great Boomerang Throw
Issue 18 | March 2011
Background
Australia used to be a popular destination amongst 18-30 year-olds, especially for gap-year students, but it had dropped from the top of the list.
The brief therefore, was to get it back to the top, getting as many young adults as possible from the UK to talk about a working holiday in Australia.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
Related Articles
People Also Read
- Baby Made On Board - Proximity BBDO, Brussels
Issue 12, September 2009 - Live Rescue
Issue 16, September 2010 - Meet Graham
Issue 41, December 2016 - HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - The homeless letter
Issue 11, June 2009 - The spare underwear
Issue 21, December 2011 - The Caples Awards
Issue 29, December 2013 - The Caples Awards 2014
Issue 34, March 2015 - $HRED
Issue 34, March 2015