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The Greatest Song

Issue 13 | December 2009

Background

Musica is a music and entertainment retailer in South Africa.

Every year they run a pro-bono campaign to promote Deaf Awareness.

In 2009 Musica chose to donate hearing aids to 4 hearing-impaired children, giving them the gift of hearing. The aim was to establish as much coverage and participation as possible, for a budget of roughly £2000 GBP.

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