Burns Baby Burns

Background

Scotland’s International Image is a Scottish Executive project to promote Scotland internationally as a modern, confident, vibrant and forward-thinking country. The desired outcomes of the project are for people to think positively about Scotland and to consider it as a great place to live, work, study and do business. There are several big events in the calendar and Burns Night, in honour of Scotland’s national hero Robbie Burns, is celebrated worldwide. The objective of the brief was to use this as a platform to engage with and surprise an audience of international journalists and Foreign and Commonwealth Offices.