CALM - Campaign Against Living Miserably
Issue 2 | July 2008
Suicide is the highest cause of death after road accidents for men aged between 15 and 25. CALM exists to provide a helpline (via a website and call centre) for young men who would not normally approach the Samaritans or other support groups. In addition, their aim is to raise awareness for the cause. The objective of this campaign was to encourage business people to support CALM either via donation or by co-sponsorship of the helpline.