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Condom

Royal Air Force

Issue 8 | September 2008

Background

Tullo Marshall Warren were tasked with creating a recruitment mailing for the RAF to be sent to young men aged 18 to 24, inviting them to an event day in Manchester to find out more about the Regiment, the RAF’s all male infantry unit. The overall objective of the campaign was to drive footfall to an RAF Regiment event day. The RAF were looking for young men who weren’t necessarily endowed with academic qualifications, but nonetheless were ‘street smart’. The campaign also had to get across the information that, although it is an exciting life in the force, it is also a dangerous one.

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