Issue 10 | March 2009
Matterbox is an innovative idea supported by Royal Mail. People sign up to get a box full of nice, even useful, things delivered to them on a Saturday morning. It’s a way for brands to get into the hands of people to turn them into fans. While summer is a popular time for spirits, autumn is less so and Diageo wanted to put Matterbox to the test with a giveaway that would inspire people to enjoy a spirit and mixer in the comfort of their own home of an evening, instead of their favourite bottle of red wine.