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Atmosphere

Virgin Trains

Issue 6 | July 2008

Background

To give travel agents another reason to recommend Virgin Trains to their customers in addition to great value fares, a simple yet striking letter was sent out, dramatising just how much better Virgin Trains is for the atmosphere than cars or domestic flights, since Virgin Trains emit up to 76% less CO2. Virgin Trains’ green credentials needed to be highlighted in a very unique way to grab the attention of travel agents – since their desks are all too often bombarded with mail..

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