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How to Grill a Salesman

Barbeques Galore

Issue 8 | September 2008

Background

Barbeques Galore, a regional retailer of a wide range of barbeque grills and accessories, was losing business to an influx of competitors selling lower-priced, lower-quality products with nearly non-existent after sales service. They needed a campaign to engage and present their value story in a way that would benefit consumers, give their sales staff expert status and lead to higher sales.

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