Freelander 2: Perfect Fit - Wunderman London

Background

Almost every car brand offers a ‘versatile’ 4x4 right now – even though demand for them is lower than ever before.

So to differentiate Freelander 2, the agency’s challenge was to find a totally fresh idea that would grab the imaginations of all prospects – with an execution that would be as premium, elegant and well-crafted as the vehicle itself.