Mail & Door Drops

Speed Up/Slow Down

Issue 13 | December 2009


The UK business market already knows about the famous FedEx overnight service. So to win new customers, the strategy was also to promote the more affordable four-day option. As businesses often have postal contracts, the idea needed to have long ‘desk-life’ and engage multiple decision makers.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


Related Articles

People Also Read