Menu
Broadcast, Press & Inserts
 

Direct Campaign

Nationwide

Issue 6 | July 2008

Background

Auto Insurance is a hugely cluttered market, with every company claiming how much the consumer can save by switching. With many of Nationwide’s competitors having the dollars to ensure a much greater share of voice (and with auto insurance being a grudge purchase) the aim of the campaign had to be to drive ‘ready to shop’ auto insurance traffic by delivering a relevant reason to get a quote immediately.

Subscribe to view more →

NEW SUBSCRIPTION PACKAGE

Get the magazine + five passwords to the archive and now + the mag in PDF form to share.

One sub, many beneficiaries!

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 60
Buy

Share

Related Articles

People Also Read