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Broadcast, Press & Inserts
 

Direct Campaign

Nationwide

Issue 6 | July 2008

Background

Auto Insurance is a hugely cluttered market, with every company claiming how much the consumer can save by switching. With many of Nationwide’s competitors having the dollars to ensure a much greater share of voice (and with auto insurance being a grudge purchase) the aim of the campaign had to be to drive ‘ready to shop’ auto insurance traffic by delivering a relevant reason to get a quote immediately.

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