Mail & Door Drops
Denim
Issue 20 | September 2011
Background
Jeans For Genes Day is an annual charity event that invites all Australians to wear denim to work for one day and make a donation in return to support research into curing childhood genetic illnesses.
The charity needed to enlist the support of the media in order to get free press ads, online banners, TV and radio commercials.
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