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Throw This Away

Issue 17 | December 2010

Background

Microsoft products and services are sold through authorised third party Resellers. To help them identify lucrative sales opportunities, Microsoft provides the Resellers with an online ‘Customer Insights Tool’ (CIT).

However, only 1.8% of Resellers downloaded the tool in January and therefore the vast majority were missing out on many potential lucrative sales for themselves and Microsoft.

The task, then, was to get them to download the CIT to start making more money.

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