An invisible problem

Every year, we ask a handful of creative directors from different parts of the world and with different perspectives on the industry to tell us which three pieces of work they think should be a shoo-in for Gold at the Cannes Lions festival in June.

Seismic times in advertising.

As the demise of advertising as we know it is hotly debated, one paradigm is often flagged up as the possible candidate for its replacement: Content.

One of the most noticeable features of the last twenty years is actually how little has changed.

What would have happened if advertising agencies hadn't changed their thinking when television came along? They'd have interrupted programmes to show you a load of posters. Viewers would have thrown out their TVs and gone back to the radio.

The perfect opportunity for this planner to observe close up two millennials with their always- to-hand smartphones and dirty, untidied bedrooms.

The Caples Awards 2018 under new management