Seven Fennels and Raspberries

The charitable status of the Hoxton Apprentice is what really makes it stand-out from the rest – so the agency looked for a creative solution that would highlight this. They created the concept of the Guilt Free Lunch, because all the money you paid for your food would be going straight to the Charity Training For Life.

The ALS Association of Greater New York holds a benefit dinner each year in aid of 'Lou Gehrig's disease'. ALS concealed a weighted page within the programmes placed on each chair at the dinner, to draw people's attention to the ad as well as the debilitating effects of the disease.

A guerrilla action for the charity event ‘Music for Life’ involving a thirsty black boy running onto prime-time television programmes and glugging down the host’s glass of water

A national TV campaign designed to promote reading to children.

An entertaining, multi-channel direct response campaign that dramatises the idea of accident preparedness, and shows that with Nationwide you can be truly ready for the unexpected at a good price.

A 30-second radio ad with an ultrasonic frequency (at 20,000Hz) mixed under the voice-over - a sound that humans can’t hear, but dogs can.

An insert that pops up when the page is opened to draw people's attention to Millets' range of tents.

A blank double page ad enabled with an audio gizmo that talks at you when you open the page.