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Pop-Up Tents

Blacks Leisure Group/Millets

Issue 3 | July 2008

Background

Looking to take advantage of the good weather at the end of the summer, Millets briefed the agency to promote its wide range of tents using two hero products – one at a key value price point and another with a cow-print canvas aimed at festival-goers. The creative was to appear in the Millets-sponsored ‘Routes’ walking guide that is given away in Country Walking magazine.

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