Integrated
Inner M
Masterfoods
Issue 3 | July 2008
Background
According to M&M’S® Fun in America Survey Report (an online survey of 1,571 Americans), when asked if they think they have enough fun in their lives, fewer than one in five Americans say yes. Thus, the aim of this campaign was to illustrate how those who’ve found the M&M inside of them embrace the fun in life.