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564 Articles
 

Beach Guardians

Wunderman Thompson Hong Kong

Issue 58 | March 2021

Hot Potato Food Truck

BBDO New York
Issue 30 | March 2014

The challenge was to raise awareness for The Economist while driving differentiation of the brand within the category.
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Magic of Flying

OgilvyOne London
Issue 30 | March 2014

British Airways wanted to raise awareness of destinations, new routes and frequency of flights.
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Message in a bottle XXL

Try/Apt
Issue 30 | March 2014

Solo has been sold in Norway since 1934 and is considered something of a national soft drink.
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Night Light

BBDO Guerrero
Issue 30 | March 2014

On November 8, 2013, Typhoon Haiyan hit the seaside city of Tacloban in the Philippines with a force considered to have been one of the strongest in recorded history.
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Portrait In Words

McCann Bucharest
Issue 30 | March 2014

Studies showed that 50% of Romanians had not read a book in 2012. Also, Bookfest, the Bucharest International book fair was going through a tough period.
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Short Drive-In

Shackleton
Issue 30 | March 2014

JamesonNotodofilmfest was Spain's premier Short Film Festival.
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The Poster That Turned Into Wrapping Paper

Duval Guillaume
Issue 30 | March 2014

As the brand that stands for "Open Happiness", Coca-Cola believed there was no better time to open happiness than at Christmas.
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The Walking Dead Rotting Finger Countdown

Leo Burnett, Toronto
Issue 30 | March 2014

The Walking Dead, one of AMC's most popular TV shows, was set in a world overrun by zombies.
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Ungiven Gifts

Grey Melbourne
Issue 30 | March 2014

Christmas is the most dangerous period on Australian roads.
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Art Is Motion

Happiness Brussels
Issue 29 | December 2013

The Lexus IS 300h was a luxury car that looked forward to the future with its hybrid technology, combining a 2.5-litre petrol engine with a high-output electric motor delivering high performance but at a claimed 67.5mpg.
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Coca-Cola Sharing Can

Ogilvy & Mather Paris
Issue 29 | December 2013

For years, Coke had encouraged people to share happiness and had given them lots of surprising ways to share a Coke.
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Have a seat

JWT Amsterdam
Issue 29 | December 2013

When Google launched their updated mobile software, Android 4.4, they chose to call it KITKAT after the confectionary brand.
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Hello MINI

iris Worldwide, London
Issue 29 | December 2013

MINI's 'Not Normal' campaign was based on the insight that MINI drivers have a unique relationship with their car, which extends to a Not Normal relationship with the MINI community.
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Pepsi Like Machine

TBWA Belgium
Issue 29 | December 2013

In their rivalry, both Pepsi and Coca Cola still relied on sampling to get their products into the hands of their core target audience, 16 – 25 year-olds.
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Searching For Hearts

Mayo Draftfcb Peru
Issue 29 | December 2013

Despite the fact that Peru's economy is growing, there was a growing trend of indifference in the country towards charities.
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The Live Quiz Release

Saatchi & Saatchi Stockholm
Issue 29 | December 2013

Popaganda was one of Sweden's biggest indie music festivals, but it was also the last one to take place in an overcrowded summer.
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The Rexona Treadmill of Devotion

Naked Communications, Sydney
Issue 29 | December 2013

Rexona was into its 4th year as a Tier 2 sponsor of the New Zealand All Blacks but with a much smaller budget than other big players like AIG, Adidas, Ford and Coke.
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The Smart Phone Line

Colenso BBDO
Issue 29 | December 2013

The Samsung Galaxy S4 was an Android smartphone launched in late April 2013.
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Very good manners

Cheil Poland
Issue 29 | December 2013

The Polish Red Cross had been raising money to feed the children of impoverished families since 2001.
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(Cigarette Butts) that make you want to pick up

Grey Tokyo
Issue 28 | September 2013

The Reflection Project is a non-profit organisation in Japan which is dedicated to raising awareness for environmental protection.
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Another bad driver

Publicis Conseil
Issue 28 | September 2013

Bad drivers cost people a lot. There is a strong, shared feeling of having to pay more for insurance premiums because of other people's poor driving behaviour.
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Before and after

10 advertising
Issue 28 | September 2013

Kyalin is a diet brand. For years now, they had been creating campaigns that focussed on the fact that Kyalin worked with coaches that helped you lose weight. So they wanted to do something extra for the coaches.
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Cloud 9

Grey Melbourne
Issue 28 | September 2013

Cloud 9 Frozen Yoghurt was a new, indulgent super premium frozen yoghurt dessert.
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Grupo TEDx

Ogilvy & Mather Argentina
Issue 28 | September 2013

TEDx Talks and events were planned and put on independently of TED Conferences on a community-by-community basis.
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Handvertising

Grabarz & Partner
Issue 28 | September 2013

Spectacular guerrilla promotion: at the Hamburg Marathon, Grabarz & Partner made use of an unusual tool to publicise the ‘Antivirus’ disinfectant: people’s hands.
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MASP Comics

DDB Brasil
Issue 28 | September 2013

The story behind a painting can be as fascinating as the painting itself. That's what the ad and poster campaign created by DDB Brasil for MASP's (São Paulo Museum of Art) guided tours shows.
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Mercedes Smart “The Unexpected Test Drive”

BBDO Moscow
Issue 28 | September 2013

Most illegally parked cars in Moscow are picked-up during the weekend shopping. Once car-less, drivers go through a real ordeal – exorbitant, hours long cab rides through Moscow’s traffic, in order to get back their cars.
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Mobilizing the 12th man

Memac Ogilvy Label Tunisia/Ogilvy/Action Tunisia
Issue 28 | September 2013

2 years after the Arab Spring, tension amongst the Tunisians remained.
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Pillow Book

JWT Brazil
Issue 28 | September 2013

They wanted to attract young consumers. Therefore, they focused their energy on students. Working on the premise that they study a lot and sleep little, they created a pillow notebook.
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Repackaging Help

Leo Burnett, Toronto
Issue 28 | September 2013

For 16 years Raising The Roof had been selling hats to raise money for the homeless.
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