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Data Pro Quo

Shackleton

Issue 59 | June 2021

The Social Swipe

Kolle Rebbe GmbH
Issue 31 | June 2014

The relief organisation MISEREOR supported people around the world through self-help initiatives.
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Words Can Be Weapons

Ogilvy & Mather, Beijing
Issue 31 | June 2014

The Centre for Psychological Research, Shenyang, was a government body concerned about the rise of juvenile crime.
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Audi Toy Service

Proximity Barcelona
Issue 30 | March 2014

Audi wanted to wish its customers and Client friends a Merry Christmas in a way that would help foster a real bond of warmth with the brand.
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Bentley Burial

Leo Burnett Tailor Made, Sao Paulo
Issue 30 | March 2014

Brazil has very few organ donors per capita. People don't know that there is no procedure or registration required to become a donor. You just tell your family.
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Brilliant Machines Rock

BBDO New York
Issue 30 | March 2014

GE was running an integrated campaign under the title "Brilliant Machines".
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Bucharest not Budapest

McCann Bucharest
Issue 30 | March 2014

Building on the patriotic campaigns of the recent past, ROM, Romania's leading chocolate-bar, wanted to remind Romanians that the brand was as Romanian as they were.
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Coca-Cola Happiness Machine

IUM Sweden
Issue 30 | March 2014

Coca-Cola wanted to create a moment of real joy for people to forge an emotional connection with the brand.
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Dog Park

Leo Burnett, Toronto
Issue 30 | March 2014

Yellow Pages is considered a dusty old phone book rather than a valuable search app. A city-wide, multimedia campaign was launched to demonstrate local expertise.
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Get All Right Launch Event

FCB Garfinkel
Issue 30 | March 2014

Jamaica is more than just a holiday destination; it's a feeling, an experience and a state of mind.
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Hot Potato Food Truck

BBDO New York
Issue 30 | March 2014

The challenge was to raise awareness for The Economist while driving differentiation of the brand within the category.
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Magic of Flying

OgilvyOne London
Issue 30 | March 2014

British Airways wanted to raise awareness of destinations, new routes and frequency of flights.
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Message in a bottle XXL

Try/Apt
Issue 30 | March 2014

Solo has been sold in Norway since 1934 and is considered something of a national soft drink.
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Night Light

BBDO Guerrero
Issue 30 | March 2014

On November 8, 2013, Typhoon Haiyan hit the seaside city of Tacloban in the Philippines with a force considered to have been one of the strongest in recorded history.
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Portrait In Words

McCann Bucharest
Issue 30 | March 2014

Studies showed that 50% of Romanians had not read a book in 2012. Also, Bookfest, the Bucharest International book fair was going through a tough period.
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Short Drive-In

Shackleton
Issue 30 | March 2014

JamesonNotodofilmfest was Spain's premier Short Film Festival.
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The Poster That Turned Into Wrapping Paper

Duval Guillaume
Issue 30 | March 2014

As the brand that stands for "Open Happiness", Coca-Cola believed there was no better time to open happiness than at Christmas.
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The Walking Dead Rotting Finger Countdown

Leo Burnett, Toronto
Issue 30 | March 2014

The Walking Dead, one of AMC's most popular TV shows, was set in a world overrun by zombies.
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Ungiven Gifts

Grey Melbourne
Issue 30 | March 2014

Christmas is the most dangerous period on Australian roads.
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Art Is Motion

Happiness Brussels
Issue 29 | December 2013

The Lexus IS 300h was a luxury car that looked forward to the future with its hybrid technology, combining a 2.5-litre petrol engine with a high-output electric motor delivering high performance but at a claimed 67.5mpg.
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Coca-Cola Sharing Can

Ogilvy & Mather Paris
Issue 29 | December 2013

For years, Coke had encouraged people to share happiness and had given them lots of surprising ways to share a Coke.
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Have a seat

JWT Amsterdam
Issue 29 | December 2013

When Google launched their updated mobile software, Android 4.4, they chose to call it KITKAT after the confectionary brand.
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Hello MINI

iris Worldwide, London
Issue 29 | December 2013

MINI's 'Not Normal' campaign was based on the insight that MINI drivers have a unique relationship with their car, which extends to a Not Normal relationship with the MINI community.
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Pepsi Like Machine

TBWA Belgium
Issue 29 | December 2013

In their rivalry, both Pepsi and Coca Cola still relied on sampling to get their products into the hands of their core target audience, 16 – 25 year-olds.
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Searching For Hearts

Mayo Draftfcb Peru
Issue 29 | December 2013

Despite the fact that Peru's economy is growing, there was a growing trend of indifference in the country towards charities.
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The Live Quiz Release

Saatchi & Saatchi Stockholm
Issue 29 | December 2013

Popaganda was one of Sweden's biggest indie music festivals, but it was also the last one to take place in an overcrowded summer.
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The Rexona Treadmill of Devotion

Naked Communications, Sydney
Issue 29 | December 2013

Rexona was into its 4th year as a Tier 2 sponsor of the New Zealand All Blacks but with a much smaller budget than other big players like AIG, Adidas, Ford and Coke.
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The Smart Phone Line

Colenso BBDO
Issue 29 | December 2013

The Samsung Galaxy S4 was an Android smartphone launched in late April 2013.
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Very good manners

Cheil Poland
Issue 29 | December 2013

The Polish Red Cross had been raising money to feed the children of impoverished families since 2001.
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(Cigarette Butts) that make you want to pick up

Grey Tokyo
Issue 28 | September 2013

The Reflection Project is a non-profit organisation in Japan which is dedicated to raising awareness for environmental protection.
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Another bad driver

Publicis Conseil
Issue 28 | September 2013

Bad drivers cost people a lot. There is a strong, shared feeling of having to pay more for insurance premiums because of other people's poor driving behaviour.
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