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Issue 60 | September 2021

The Unewesual campaign

Soul
Issue 32 | September 2014

Yorkshire Building Society wanted to bring the spirit of the Tour de France to the countryside of Yorkshire in order to celebrate their 150th anniversary and their role as an Official Supporter of the Tour de France 2014 Grand De´part.
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The Welcome Symphony

DM9DDB Sao Paulo
Issue 32 | September 2014

Johnson & Johnson wanted a campaign to launch a few weeks before Mothers' Day, reinforcing the values of Johnson's baby products with expectant mums.
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Turning Packaging Into Education

Red Fuse Communications, Y&R Myanmar, Y&R Malaysia
Issue 32 | September 2014

Recent political and economic reforms in Myanmar have opened up the country's trade borders to the rest of the world.
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A Bold Night Out

BBDO Singapore
Issue 31 | June 2014

As in many other parts of the world, the beer category in Singapore was in decline.
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Almost Identical

Del Campo Saatchi & Saatchi
Issue 31 | June 2014

There was an almost universally held belief that to be seen chewing gum created a bad impression of the person chewing.
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Blowing in The Wind

A°kestam Holst
Issue 31 | June 2014

When the pharmacy Apotek Hja¨rtat launched Apolosophy, a new premium range of products within beauty care, the task was to build credibility for a brand category that Swedes did not traditionally associate with pharmacies.
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Crashed Car Showroom

Whybin\TBWA Sydney
Issue 31 | June 2014

2014 started with more deaths on Australian roads than ever before and followed a year when the road toll reached almost 2,000 people.
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Dupé

Ogilvy Melbourne
Issue 31 | June 2014

Yarra Valley water was the largest of Melbourne's three water providers, catering for over 1.7 million people.
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Instant Newspaper Recycler

Saatchi & Saatchi Hong Kong Co.,Ltd
Issue 31 | June 2014

SHK East Point City is one of Hong Kong's top environmentally-friendly shopping malls, and they wanted to spread the green message to their consumers during the Chinese New Year seasonal period.
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Renovated Billboards

Jung von Matt AG
Issue 31 | June 2014

2013 was a tough year for DIY stores in Germany. In the aftermath of nearly 250 stores closing down and facing an ugly mass of sales-driven advertising, OBI, the biggest chain of DIY stores in Germany, was looking for something else.
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The Dishoom Story Plates

OgilvyOne London
Issue 31 | June 2014

Bombay style café Dishoom, was to open a second 200 seat branch in East London.
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The Social Swipe

Kolle Rebbe GmbH
Issue 31 | June 2014

The relief organisation MISEREOR supported people around the world through self-help initiatives.
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Words Can Be Weapons

Ogilvy & Mather, Beijing
Issue 31 | June 2014

The Centre for Psychological Research, Shenyang, was a government body concerned about the rise of juvenile crime.
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Audi Toy Service

Proximity Barcelona
Issue 30 | March 2014

Audi wanted to wish its customers and Client friends a Merry Christmas in a way that would help foster a real bond of warmth with the brand.
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Bentley Burial

Leo Burnett Tailor Made, Sao Paulo
Issue 30 | March 2014

Brazil has very few organ donors per capita. People don't know that there is no procedure or registration required to become a donor. You just tell your family.
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Brilliant Machines Rock

BBDO New York
Issue 30 | March 2014

GE was running an integrated campaign under the title "Brilliant Machines".
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Bucharest not Budapest

McCann Bucharest
Issue 30 | March 2014

Building on the patriotic campaigns of the recent past, ROM, Romania's leading chocolate-bar, wanted to remind Romanians that the brand was as Romanian as they were.
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Coca-Cola Happiness Machine

IUM Sweden
Issue 30 | March 2014

Coca-Cola wanted to create a moment of real joy for people to forge an emotional connection with the brand.
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Dog Park

Leo Burnett, Toronto
Issue 30 | March 2014

Yellow Pages is considered a dusty old phone book rather than a valuable search app. A city-wide, multimedia campaign was launched to demonstrate local expertise.
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Get All Right Launch Event

FCB Garfinkel
Issue 30 | March 2014

Jamaica is more than just a holiday destination; it's a feeling, an experience and a state of mind.
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Hot Potato Food Truck

BBDO New York
Issue 30 | March 2014

The challenge was to raise awareness for The Economist while driving differentiation of the brand within the category.
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Magic of Flying

OgilvyOne London
Issue 30 | March 2014

British Airways wanted to raise awareness of destinations, new routes and frequency of flights.
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Message in a bottle XXL

Try/Apt
Issue 30 | March 2014

Solo has been sold in Norway since 1934 and is considered something of a national soft drink.
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Night Light

BBDO Guerrero
Issue 30 | March 2014

On November 8, 2013, Typhoon Haiyan hit the seaside city of Tacloban in the Philippines with a force considered to have been one of the strongest in recorded history.
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Portrait In Words

McCann Bucharest
Issue 30 | March 2014

Studies showed that 50% of Romanians had not read a book in 2012. Also, Bookfest, the Bucharest International book fair was going through a tough period.
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Short Drive-In

Shackleton
Issue 30 | March 2014

JamesonNotodofilmfest was Spain's premier Short Film Festival.
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The Poster That Turned Into Wrapping Paper

Duval Guillaume
Issue 30 | March 2014

As the brand that stands for "Open Happiness", Coca-Cola believed there was no better time to open happiness than at Christmas.
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The Walking Dead Rotting Finger Countdown

Leo Burnett, Toronto
Issue 30 | March 2014

The Walking Dead, one of AMC's most popular TV shows, was set in a world overrun by zombies.
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Ungiven Gifts

Grey Melbourne
Issue 30 | March 2014

Christmas is the most dangerous period on Australian roads.
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Art Is Motion

Happiness Brussels
Issue 29 | December 2013

The Lexus IS 300h was a luxury car that looked forward to the future with its hybrid technology, combining a 2.5-litre petrol engine with a high-output electric motor delivering high performance but at a claimed 67.5mpg.
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