Agency self-Promotion

Opt-In – Publicis Dialog, London Zurich Motor & Home Insurance In Directory 13 are both the longest letter ever in DM (Herald on Sunday) and the shortest, this letter for Zurich.

Ever wondered what a cubic litre of space looks like? Now imagine 3,999 more and you have the load capacity of the new Hyundai van.

Why are so many of the PR shots of creative luminaries that appear in the trade press so cheesy? DDB Sydney took this insight and used it to create a witty 22-page booklet to help winners of the 2009 AWARDs make sure they end up looking fabulous.

When you’ve spent a fortune on a new car, a little gift like this can go a long way to making the whole brand experience deeper and better.

You can go and lie on a beach somewhere and do nothing or you can go to Wales and bond with your children.

Thank you so much for visiting The Directory website. We hope you find it useful. Please contact us if we can be of any assistance to you in any way. (Proof we’ve read the IBM book here at Directory!)

The objective was to get advanced expressions of interest for the new BMW X6M so BMW New Zealand could pre-book test drives and guage projected sales before the cars arrived in the country.

Since two banks had joined together to offer a new service, Proximity Lisbon joined together their separate letters.

This is a solid piece and if sent to our agency, we'd definitely make it up and play in the office.

Finding yourself looking through the possessions taken from the body of a young man who has committed suicide – a shocking idea.

Recipients received a mini shredder and 'Things to do today' to shred. A clear, fun and simple idea.

Need any more convincing that you should buy the new Rolls-Royce you’ve always promised yourself? Then let Partners Andrews’ idea take you that last step to commitment.

Within this neat little package is enough material to keep you engaged with Scotland for at least half an hour.

An invitation to farmers to visit Genesis Energy’s stand based on the insight that farmers don’t get away from the farm very often.

This invitation to a fund-raising dinner at Wellington Zoo asked recipients to imagine they were on the menu.

Every letter in this campaign was hand-written and heartfelt because it was written by the people who will miss the animals we allow to become extinct the most – our children.

Has you regular courier service been letting you down? Then Mailplus can help with (a) a better service and (b) something to vent your frustrations on.

There is a financial crisis and it looks as if it’s here for a while. D6 thought that rather than avoid the subject altogether and pretend it wasn’t happening, they should have some fun with it.

NIVEA has been behind some of the dullest advertising in Britain. Then this campaign by Draft FCB London comes along.

The proposition was that Setanta is the “voice of the terraces.” The creative solution was to use headline driven ads, which worked equally well in both print and online, and reflected the voices of real fans.

It’s not what you say that differentiates you but how you say it. In Northern Europe, where every travel company talks to us in winter about escaping.

Fedex Canada wanted to capitalise on a shrinking competitor owing to the recession. Rapp Canada decided the best strategy was sending 74 prospects who used the competitor i-pod earphones, promising they would get the i-pod if they agreed to a meeting. So far there has been a 70% response.

EHS Brann's junior creative team came up with this highly successful idea of using Borat's Mankini to raise awareness of testicular cancer during the England vs. Kazakhstan world cup qualifier.

The Christmas break is a time for reflection and research indicated that, for many, it’s a time when they review their lives. This was a brief that normally the creatives could only mess up. But they didn’t.

86 bloggers were mailed a pack containing a shaving kit including the new razor. Looking like a bathroom cabinet, with a mirror on the outside, the piece asked: “What were you thinking about while you were shaving with Gillette Fusion Power Phenom?” The claim was clear; it’s so comfortable with the Gillette Fusion, your mind can wander elsewhere while you shave.

The lines between advertising and publishing are becoming increasingly blurred. This submission by Gregor Aigner Advertising is a book that encourages Children to save.

Kids Company provides vulnerable inner-city kids with emotional and educational support. Sponsor A Child initiative targeted 500 social responsibility professionals. They would find a CV of a life gone terribly wrong. Turn the CV over, however, and they would see the same life but now full of achievement.

Whoever came up with the strategy for this campaign is the person who deserves the plaudits. Human nature, being what it is, people like to know they are special. Flattery works.