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Ink-redible Sneakers

Havas Village Geneva

Issue 59 | June 2021

FastPost - DraftFCB Wellington

DraftFCB, Wellington
Issue 12 | September 2009

The objective was to get advanced expressions of interest for the new BMW X6M so BMW New Zealand could pre-book test drives and guage projected sales before the cars arrived in the country.
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Freelander 2: Perfect Fit - Wunderman London

Wunderman London
Issue 12 | September 2009

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From Here To There - Proximity Portugal

Proximity Portugal
Issue 12 | September 2009

Since two banks had joined together to offer a new service, Proximity Lisbon joined together their separate letters.
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Getting Behind The Game You Love - Rapp New Zealand

Proximity Portugal
Issue 12 | September 2009

This is a solid piece and if sent to our agency, we'd definitely make it up and play in the office.
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Personal Effects Pack - Tullo Marshall Warren, London

Tullo Marshall Warren, London
Issue 12 | September 2009

Finding yourself looking through the possessions taken from the body of a young man who has committed suicide – a shocking idea.
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Put first things first again - Ogilvy Amsterdam

Ogilvy Amsterdam
Issue 12 | September 2009

Recipients received a mini shredder and 'Things to do today' to shred. A clear, fun and simple idea.
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Sandpaper - Partners Andrews Aldridge

Partners Andrews Aldridge
Issue 12 | September 2009

Need any more convincing that you should buy the new Rolls-Royce you’ve always promised yourself? Then let Partners Andrews’ idea take you that last step to commitment.
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Scotland Memory Stick - The Leith Agency

The Leith Agency
Issue 12 | September 2009

Within this neat little package is enough material to keep you engaged with Scotland for at least half an hour.
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Step out of the cow pats - DraftFCB, Wellington

DraftFCB, Wellington
Issue 12 | September 2009

An invitation to farmers to visit Genesis Energy’s stand based on the insight that farmers don’t get away from the farm very often.
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The Big Bite - Saatchi & Saatchi Wellington

Saatchi & Saatchi Wellington
Issue 12 | September 2009

This invitation to a fund-raising dinner at Wellington Zoo asked recipients to imagine they were on the menu.
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The Nest Donation Campaign - Saatchi & Saatchi Wellington

Saatchi & Saatchi New Zealand
Issue 12 | September 2009

Every letter in this campaign was hand-written and heartfelt because it was written by the people who will miss the animals we allow to become extinct the most – our children.
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Whaquim Sanchez - DDB Sydney

DDB Sydney
Issue 12 | September 2009

Has you regular courier service been letting you down? Then Mailplus can help with (a) a better service and (b) something to vent your frustrations on.
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Crissy Crisis

D6
Issue 11 | June 2009

There is a financial crisis and it looks as if it’s here for a while. D6 thought that rather than avoid the subject altogether and pretend it wasn’t happening, they should have some fun with it.
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Extreme Comfort Shaving

DraftFCB London
Issue 11 | June 2009

NIVEA has been behind some of the dullest advertising in Britain. Then this campaign by Draft FCB London comes along.
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FA CUP

BMF, Sydney
Issue 11 | June 2009

The proposition was that Setanta is the “voice of the terraces.” The creative solution was to use headline driven ads, which worked equally well in both print and online, and reflected the voices of real fans.
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Get away from it all

Proximity BBDO, Paris
Issue 11 | June 2009

It’s not what you say that differentiates you but how you say it. In Northern Europe, where every travel company talks to us in winter about escaping.
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Make a sound decision

Rapp Canada
Issue 11 | June 2009

Fedex Canada wanted to capitalise on a shrinking competitor owing to the recession. Rapp Canada decided the best strategy was sending 74 prospects who used the competitor i-pod earphones, promising they would get the i-pod if they agreed to a meeting. So far there has been a 70% response.
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Mankini

EHS Brann, London
Issue 11 | June 2009

EHS Brann's junior creative team came up with this highly successful idea of using Borat's Mankini to raise awareness of testicular cancer during the England vs. Kazakhstan world cup qualifier.
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New Year’s Resolution

Draft FCB
Issue 11 | June 2009

The Christmas break is a time for reflection and research indicated that, for many, it’s a time when they review their lives. This was a brief that normally the creatives could only mess up. But they didn’t.
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Phenom's blogger project

Proximity Istanbul
Issue 11 | June 2009

86 bloggers were mailed a pack containing a shaving kit including the new razor. Looking like a bathroom cabinet, with a mirror on the outside, the piece asked: “What were you thinking about while you were shaving with Gillette Fusion Power Phenom?” The claim was clear; it’s so comfortable with the Gillette Fusion, your mind can wander elsewhere while you shave.
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Piggybooks

Gregor Aigner Advertising
Issue 11 | June 2009

The lines between advertising and publishing are becoming increasingly blurred. This submission by Gregor Aigner Advertising is a book that encourages Children to save.
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Sponsor a child

iris, London
Issue 11 | June 2009

Kids Company provides vulnerable inner-city kids with emotional and educational support. Sponsor A Child initiative targeted 500 social responsibility professionals. They would find a CV of a life gone terribly wrong. Turn the CV over, however, and they would see the same life but now full of achievement.
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Ssshhh

Rapp Wellington, New Zealand
Issue 11 | June 2009

Whoever came up with the strategy for this campaign is the person who deserves the plaudits. Human nature, being what it is, people like to know they are special. Flattery works.
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Stocking Head

DraftFCB New Zealand
Issue 11 | June 2009

For most people in most agencies the envelope is the outer. It’s where you write a line that tries to get people inside. End of story. But for the team here, the envelope is media in its own right.
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Stressball

JWT Dubai
Issue 11 | June 2009

For me, direct mail can be a wonderfully interactive medium – and this is a great example of just that. The recipients were encouraged to touch and feel and it was through their fingers that they got the message.
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Stroke - Christmas pack 2008

Joshua
Issue 11 | June 2009

Charities are finding it hard to keep going as people keep their money to themselves. We chose to include this campaign because it provides evidence that a good idea, properly targeted, can still open wallets and purses.
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The homeless letter

GOSS, Gothenburg, Sweden
Issue 11 | June 2009

A classic problem/solution idea brought to life clearly and dramatically by Goss.
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The pub with no sport

Rapp Sydney
Issue 11 | June 2009

The brief was to sell AUSTAR sport (a pay TV package) to Australian country pub owners. The high price point for AUSTAR sport is a significant barrier for pub owners. To break through this, the agency needed to convince them that AUSTAR sport is absolutely essential for attracting customers - as essential as beer! To do this, they took the iconic Australian song “The pub with no beer” and rewrote the lyrics so the song became “The pub with no sport”.
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The Signal

Proximity Spain
Issue 11 | June 2009

The interesting thing about The Signal is that the idea relied on good old-fashioned mail to get an online idea going.
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Turd

DraftFCB New Zealand
Issue 11 | June 2009

DraftFCB play on the keenly developed sense of irony creative directors share with this campaign for Oktober.
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