AI Car Recognition app

‘Thmbnls’ was a teen video drama broadcast for free over 22 weekly episodes exclusively on mobiles.

Direct mail and a fully personalized website helped every customer feel excited by the holiday ahead and involved in preparing for it with Thomsons.

Kidnap! – Rapp, New York The Travel Channel Mind-boggling numbers from Rapp NY, who have created a game which has been played 250 million times on Facebook so far.

You can go and lie on a beach somewhere and do nothing or you can go to Wales and bond with your children.

Slowly but surely direct marketers are beginning to work out how to use social media like Facebook. Here people are drawn in before the truth is revealed.

Rich content that shows women how they can give themselves hair that looks professionally styled – but without damaging it.

Want to know what you’d look like with a Cannes Gold Lion? Proximity BBDO gave creatives in Belgium the chance to fantasise.

Visitors to the Festival of Horror Films get a horrifying text message the moment they arrive.

Learn to pour the perfect pint of Guinness and win the chance to go and sample plenty of the black stuff in Dublin.

How to recruit psychiatrists for the army – give them the answer and then let them figure out the question.

The scroll-bar on your computer starts to skid across your PC screen – it’s an analogy of what can happen in a car without Mercedes-Benz’s ‘Lane Keep Assist’ technology.

Posters made with real Lego bricks got passers-by to use their mobile phones to find out the hidden messages and then go to the website.

There is a financial crisis and it looks as if it’s here for a while. D6 thought that rather than avoid the subject altogether and pretend it wasn’t happening, they should have some fun with it.

Random House Mondadori wanted Daniel Pennac’s book “Mal de Escuela” (The sickness of school) to be a best seller in Spain. They sought an idea from Shackleton which would not only generate interest among the reading public but with book distributors and bookstores. Rather than sell the book itself, the agency opted to stir up a national debate about the quality of the education system in Spain.

NIVEA has been behind some of the dullest advertising in Britain. Then this campaign by Draft FCB London comes along.

The proposition was that Setanta is the “voice of the terraces.” The creative solution was to use headline driven ads, which worked equally well in both print and online, and reflected the voices of real fans.

Philips wanted to engage a hip, trendsetting 25-35 target audience in Milan for the launch of their Flavors brand - a range of lcd TVs charaterised by interchangeble frames. This was achieved by cleverly integrating outdoor with the Facebook social network.

Aim Proximity New Zealand managed to convey Vodafone New Zealand's technical superiority in a really simple way. As a result, over 35% of the competition's customers are considering switching.

The Christmas break is a time for reflection and research indicated that, for many, it’s a time when they review their lives. This was a brief that normally the creatives could only mess up. But they didn’t.

86 bloggers were mailed a pack containing a shaving kit including the new razor. Looking like a bathroom cabinet, with a mirror on the outside, the piece asked: “What were you thinking about while you were shaving with Gillette Fusion Power Phenom?” The claim was clear; it’s so comfortable with the Gillette Fusion, your mind can wander elsewhere while you shave.

What would have more chance of grabbing the attention of Irish twenty-somethings - a video of Bill Gates or a pair of depraved puppets from Ballydung? No contest.

Whoever came up with the strategy for this campaign is the person who deserves the plaudits. Human nature, being what it is, people like to know they are special. Flattery works.

Profero created an informative, impartial and genuinely interactive digital experience where teenagers can seek advice on drugs and drug use. It's an unflinching and realistic examination into the dark side of cocaine abuse.

The Baileys Lounge as a new online are for members only where the brand could start communicating with high value consumers and enter into a deeper dialogue with them than ever before. Full access to the members’ area, including the valuable ‘Offers’ section, was only available via a unique username and password, giving Diageo rich tracking information on individual consumers

Essentially a TV ad which 20:20 have ingeniously managed to switch to a blog platform. It’s one sort of advertising message disguised to look like another.

Like so much direct marketing, the creative work here seems to have taken its cue from the tight definition of the target audience - tecchies and their propensity for marvel comics.

The interesting thing about The Signal is that the idea relied on good old-fashioned mail to get an online idea going.

Research has revealed that in this recession, people are trying to avoid the shops. So here’s an idea that actually got 240 blokes downloading coupons and into the shops.

Proximity London's Campaign for the RNLI embraces social issues and gets people involved in a brand through sharing its values.