AI Car Recognition app

#SheDrives

TBWA\RAAD, Dubai
Issue 46 | March 2018

Last September, Saudi Arabia surprised everyone by lifting the Women Driving ban, a historic ruling that will take effect by June 2018.

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Adoptify

serviceplan Munich
Issue 46 | March 2018

Everyone has probably experienced how having the same taste in music helps to foster good relationships between people and brings like-minded individuals together.

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Antonio, a heck of a guy

Proximity Madrid
Issue 46 | March 2018

Antonio Benedico is a 93-year-old cruise-goer who had been on 32 cruises with Pullmantur over the past 7 years.

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Aussie News Today

Clemenger BBDO Sydney
Issue 46 | March 2018

Brexit. Trump. Climate Change. House Prices. Unemployment. Student debt. Trump.

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Battle To The Beehive

J. Walter Thompson, Auckland
Issue 46 | March 2018

In the 2017 New Zealand general election, voters ages 18 to 24 were completely disinterested in politics and had one of the highest rates of voter apathy in the world.

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Car Sharing

Forsman & Bodenfors
Issue 46 | March 2018

Most Asian cities suffer from heavy congestion and parking problems.

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Converticals

BBDO New York
Issue 46 | March 2018

Many Millennials thought D.I.Y was complicated. As America's 2nd largest home improvement store, Lowe's wanted to make D.I.Y look effortless.

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Ever After

Proximity Barcelona
Issue 46 | March 2018

The night before Christmas, a father tells a story to his daughter.

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Imagine Home: The Music Donation Project

mortierbrigade
Issue 46 | March 2018

Donate A Note and bring music back to the lives of those who need it most.

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In Real Life

BBDO New York
Issue 46 | March 2018

Monica Lewinsky was at the heart of a White House scandal in 1996 when President Clinton admitted to having an inappropriate relationship with her.

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Orizon

Artefact, Paris
Issue 46 | March 2018

The COP23 Summit took place in Bonn in November 2017. It was an attempt to turn the Paris Agreement into real action.

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Pointless Trueview Ads

Åkestam Holst, Stockholm
Issue 46 | March 2018

IKEA advertising had been created around the concept of 'Where Life Happens', the brand's attempt to show people that it both understands and is inspired by the reality of people's everyday lives.

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Street Walk to Catwalk

Sketch Agency
Issue 46 | March 2018

Malone Souliers, a boutique luxury shoe brand, was looking for an idea to cut through the clutter of London Fashion Week.

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TasteFace

AnalogFolk
Issue 46 | March 2018

"You either love it or hate it." A phrase that's been synonymous with Marmite since its creation.

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The Last da Vinci: The World is Watching

Droga5
Issue 46 | March 2018

There are fewer than 20 paintings by Leonardo da Vinci in the world. So the discovery of a new one raised interest around the world when it came to be auctioned at Christie's in New York.

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Transfer the fans

Duval Guillaume
Issue 46 | March 2018

The German Bundesliga is on its annual winter break.

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Diane Morgan is trying new things

We Are Social
Issue 45 | December 2017

With other competitor banks on the market offering better apps, services and incentives to switch, first direct was struggling to remain relevant amongst 25-34 year olds who they were keen to attract.

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Energy that changes the world, Kind Words Ringback Tone

AdQUA Interactive Seoul
Issue 45 | December 2017

In call centres everywhere, including Korea, the operators were often subjected to obscenities and abuse from angry customers.

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Her Street View

J. Walter Thompson Brussels
Issue 45 | December 2017

In 2012, Sofie Peeters made a film called "Women of the Street", which showed the degree of abuse to which women in Belgium were subjected, when out and about.

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Keeping it Real

Clemenger BBDO Sydney
Issue 45 | December 2017

Hungry Jack’s (Australia's Burger King) have always celebrated being the home of Big Burgers and flame grilling but the category isn’t credibly known for real food, and is often seen as the guilty choice.

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Magic Butterfly

REWIND
Issue 45 | December 2017

Welsh National Opera wanted to take two of the most beloved operas in history and use cutting edge technology to reinvigorate them for a new generation of viewers and fans.

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Open Your World – Worlds Apart

Publicis London
Issue 45 | December 2017

2016. The year of Brexit. The year of Trump. A year where the divisive and polarising forces in the world were closing down on communities rather than keeping them open.

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Rewind

F/Nazca Saatchi & Saatchi
Issue 45 | December 2017

Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene terephthalate) plastic.

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Skip A Meal

BBR Saatchi & Saatchi
Issue 45 | December 2017

It's September and the High Jewish Holiday season was here.

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Stop Oversharing

MRM//McCann Romania
Issue 45 | December 2017

According to the Urban Dictionary, an "oversharer" was a person who gave far too much information without request.

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Sweden on Airbnb

Forsman & Bodenfors Gothenburg
Issue 45 | December 2017

Today, travellers actively avoid tourist destinations and prefer to search for authentic experiences.

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The Email Lure

Clemenger BBDO Brisbane
Issue 45 | December 2017

BCF (boating, camping, fishing) was one of Australia's largest outdoor leisure retailers.

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The LFC Red Hops Experiment

CP+B Copenhagen
Issue 45 | December 2017

Carlsberg wanted to do something special to celebrate its 25 year-long partnership with Liverpool FC, which was effectively the longest partnership in premiership football history.

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The World's First Baby Marathon

Ogilvy & Mather Johannesburg
Issue 45 | December 2017

Turns out babies move around way more than anyone has ever realised.

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TOMMYNOW SNAP

MediaMonks
Issue 45 | December 2017

Tommy Hilfiger referred to its seasonal fashion show as an "innovation incubator", an opportunity to create new experiences for its customers by mixing digital technology with entertainment.

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