AI Car Recognition app

The concept for the I Care button formed after the devastating earthquake hit Japan. DDB noticed users online wanted to show support for the victims but felt it was inappropriate to click Facebook’s ‘Like’ button.

Getty Images was known for its large archive of images but very few people knew that it also had an extensive video archive with footage that spanned the decades.

MINI drivers, both actual and potential, are non-conformists. At a time when everyone seems to be on Facebook doing the same old things, the challenge was to come up with an idea that tickled MINI drivers’ values whilst being innovative in itself.

Philips wanted to take their 2010 “Obsessed with Sound” online presence to a higher level and create an engaging platform that would help increase consideration of Philips as an audio brand by 15% by 2015.

Toyota wanted to launch the all-new Yaris and rejuvenate the brand by talking to a younger audience.

2011: To launch Magnum’s new brand promise “For pleasure seekers”, a trail of chocolate bonbons was placed across the internet leading people to the internet’s ultimate pleasure, The new Magnum Temptation. The concept was called Pleasure Hunt.

Croatian Post wanted to mark its 20th anniversary with a stamp that looked to the future, making the post seem relevant and interesting to kids brought up in a digital world.

Many people who were looking for a new pet regarded abandoned animals in shelters as being inferior. And because Australian law stated that animal shelters are only required to keep them for 14 days, many healthy animals were put down simply because of lack of funds.

Prove that Pause delivers the best home-cinema experience.

Pepsi was funding new ideas that had a positive impact on the community, state or nation. It was called Pepsi Refresh Project and had been very successful in the U.S.

With city populations on the rise, living spaces were becoming increasingly limited.

Every year hundreds of writers and thousands of visitors attend the Melbourne Writers Festival.

In the new digital age, Yellow Pages books had begun to lose relevance. They needed to move users and Yellow advertisers onto Yellow digital platforms.

Where does today’s jeunesse d’oré spend much of its time? On YouTube. The agency set out to create a YouTube experience that would make a visitor to Carte Noire’s channel a Master of Time and give them an experience they would want to talk about on Facebook and on Twitter.

From zero to hero, MINI Benelux got 21,314 fans in a fortnight, which doubled the target of 10,000. That’s pretty impressive for a country of only 10 million. (MINI UK, where there’s a population of 60 million does not have six times as many Facebook fans.)

Volkswagen the Netherlands invited its fans to vote for their all-time favorite model. As a reward, it promised to rebuild this model in a one-of-a-kind edition: the Fanwagen.

Facebook users were enabled to replace their static profile pictures with moving, breathing, sound-generating profile videos. And each of these profile videos, sitting on the web's most valuable real estate ended with a brand message for Flip Video cameras.

In real life, every home is unique. To show this, customised interventions turned regular home icons into real houses per mouseover. Every time the icon became a house it was an unexpected reminder to users how special home is, and that Zurich was always there to protect it.

For a period of 24 days, Joseph of Nazareth tweeted the Christmas story on Twitter from his own personal perspective, along with all his thoughts and doubts. He described the journey to Bethlehem with his pregnant wife Mary, and told of his encounters and experiences.

The Kalles Egg timer was designed to help Swedes boil the perfect egg, regardless of their cooking skills and no matter how they liked them, soft or hard. It took everything into account, from egg size to the cooking altitude (yes, altitude affects the boiling time).

When they are designing their layouts, most art directors go to lipsum.com to cut and paste dummy text, ipsum lorem, into their layouts. 50,000 creatives visit the site each week.

Hippo spoke to his fans as friends urging them to help fight hunger by identifying empty shelves and informing him with a tweet whenever they found a store had sold out. Tweets poured in from more than 50 cities.

Train delays are boring, but they can be fun. They created the game "Swebus Jackpot" where you made bets on which trains that would be delayed before Christmas Eve. The winners received free trips with Swebus.

SD Worx is a trend-setter in Human Resources management, always thinking about the future of work. Will people work more from their home offices? Will they find more time to spend with their children?

Rugby fans share a passion for the game that transcends team allegiances – they are unified by the love of the sport. And they love to talk about it, swapping stories and 'I was there' moments at every opportunity.

What’s the worst thing about Christmas? Anodyne carols. Hideous, horrible renditions of Jingle Bells in particular.That was the idea.

To make the most of this association, the agency wanted to capitalise on the target audience’s passion for film by inviting them to use Windows 7 to remake their favourite movie moments in just seven seconds.

The problem with communications today is that online and mobile devices may work in the opposite way, making people feel more disconnected and isolated than ever.

The script is where it all begins. So that’s where the message was sent. The WORD AutoCorrect function was altered, so when a creative types “ape,” “monkey,” “chimp,” or “gorilla,” it completes the sentence with the PETA message.

To reinforce the new endline ‘That Calls for a Carlsberg’, Duval Guillaume Modem suggested a unique experiment. In Belgian cinemas, innocent couples were confronted with a theatre filled with not-so-friendly biker-types and only 2 seats left.