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Issue 60 | September 2021

100k Experiment

Fallon Minneapolis
Issue 9 | December 2008

A stunt involving a box containing $100,000 in cash positioned in a park with nobody to watch over it - except 10 hidden cameras. The idea was to show that while a lot of people are attracted to $100K, TheLadders.com helps companies find the right people.
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TED696 Project

BMF Sydney
Issue 9 | December 2008

An online consumer generated campaign to launch the new longneck TED696ml Tooheys Extra Dry. Street artists, designers and the target market were invited to design the brown paper bags that longneck bottles are traditionally sold in.
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Anti-Slavery

JWT London
Issue 8 | September 2008

An anti-slavery campaign that used the verbal and visual language of business to set up the idea that slaves are really just commodities that can be traded.
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Do It With A Car That’s Not Yours

JWT Costa Rica
Issue 8 | September 2008

An integrated approach for a rental car company that tapped into the local market using the idea: ‘the roads are so bad – drive someone else’s car’.
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Ducks

BMF
Issue 8 | September 2008

An integrated campaign based on the idea that Wonder Performance bread has transformational powers that can make ducks do very strange things, like surfing and riding on escalators.
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HarvesTED – The Trials

BMF
Issue 8 | September 2008

A series of 'prequels' to the most recent TED campaign, showing the farmer’s earlier failed experiments at creating the perfect clean, crisp taste of TED. These were made available to view and download via specially created outdoor sites.
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Lead India

JWT India
Issue 8 | September 2008

A campaign that started with a single press ad to become a mass movement to find the future leader of India.
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Considerate Behaviour

M&C Saatchi London
Issue 7 | June 2008

An integrated campaign using a set of characters called ‘The Londoners’ to encourage considerate behaviour and get Londoners to think about fellow passengers in order to make everyone’s journey – and ultimately life in London – better.
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Dodge Daredays

Proximity BBDO Belgium
Issue 7 | June 2008

Dodge wanted to introduce the brand name and three new car models to the Belgian market without placing a single ad, without broadcasting a single television commercial and without sending out a single direct mail piece. Since showrooms have lost their attraction, the agency chose to bring the showroom to the street, in a way that had never been seen before - The Dodge Dare Days.
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FOCUS Typewriter

OgilvyInteractive / OgilvyOne Frankfurt
Issue 7 | June 2008

An online typewriter and offline posting mechanism to draw attention to FOCUS magazine’s traditional, fact based journalism.
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Know Your Enemy

Rapier
Issue 7 | June 2008

To mark MessageLabs out from a market of bland faceless IT companies, Rapier created a campaign in which various computer viruses and trojans were converted by an artist into images.
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Oyster iTunes

Chemistry Communications Group
Issue 7 | June 2008

An integrated campaign designed to get Londoners with Oyster cards to go online and set up the auto top up service by offering them free iTunes downloads. The marketing campaign adds musical names to famous London stations, such as Eric Clapham, Lionel Richmond and Lily Balham. Online advertising for the campaign also allows consumers to come up with their own creations.
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Perpetual Card

Rapp Collins and Tribal DDB, New Zealand
Issue 7 | June 2008

The last thing a 'junk mail' agency wanted to do was create more junk at Christmas, a time when the world’s rubbish output spikes massively. (1bn Christmas cards - 17 for every man, woman and child - in the UK alone). So Rapp Collins New Zealand created a world-first: a trackable greeting card designed for re-use. Featuring a detachable cover design and replacement graphics for any occasion – and an erasable whiteboard space inside – you can send it on and track its global adventures via www.perpetualcard.com.
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Road Kill

Clemenger Proximity Melbourne
Issue 7 | June 2008

A campaign using the idea of roadkill to encourage tourists to get off the beaten track to see the best of Australian wildlife.
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Subaglue

Elvis and MCBD
Issue 7 | June 2008

Elvis and MCBD were tasked with communicating the Symmetrical All Wheel Drive feature of the new Subaru Impreza. An overall campaign theme of Subaglue was developed and communicated via print, direct mail, online and POS initiatives.
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At The Foot Of The Slopes

Proximity BBDO Paris
Issue 6 | March 2008

An integrated campaign highlighting the benefits of the Ski-Train, with extensive ambient activity in railway stations.
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BMW Aftersales Program

Shackleton
Issue 6 | March 2008

A three-pronged DM program to keep BMW car buyers from migrating to non-affiliated service providers after their warranty period ended.
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Crime Doesn’t Pay

Proximity BBDO Canada
Issue 6 | March 2008

An integrated campaign from Royal Bank of Canada targeting university students with one simple idea: it’s better to sign up for their fee-free banking than to commit petty theft due to poverty. Using a mock law-enforcement agency, the campaign targeted students at every imaginable touchpoint, from the net to the washroom – they just couldn’t escape the long arm of the law!
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Lopetegui Deposit 'Lopetegui Faints'

Shackleton
Issue 6 | March 2008

In order to advertise its new interest rate on deposits, Banco Gallego produced an integrated campaign around a viral video revealing the reason for ex-Spanish national goalkeeper Julen Lopetegui live on-air faint.
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Send a Singer

WWAV Rapp Collins
Issue 6 | March 2008

An international, integrated campaign to encourage companies to donate their Christmas card budget to Crisis and send a Christmas e-card instead.
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Tea Party

Wunderman/YR Brands
Issue 6 | March 2008

A mailing/poster campiagn for Land Rover using an iconic event in history to simplify a rather dull and complicated subject, the business tax code, targeting small business owners and persuading them to purchase.
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The Winter Hit

Shackleton
Issue 6 | March 2008

To beat competitors to the first orders of the Winter season, fuel company Cespa released a ‘Winter Song’ via mail and the internet.
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'Give A Few Bob'

Communications Agency
Issue 5 | December 2007

An integrated campaign to raise awareness of prostate cancer and the Prostate Cancer Research Foundation (PCRF). Bob Monkhouse was brought back from the dead to talk about losing his battle with the disease, create impact, achieve cut-through and generate word of mouth. The campaign centred around a 40" film made using archive footage, supported by mail, email, press and retail initiatives.
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Accident With Your Name On It

Rapp Collins Melbourne
Issue 5 | December 2007

An integrated campaign applying names to waiting accidents and then revealing the cost of an ambulance trip with membership or without to attract new members to Ambulance Victoria.
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Don't Blow Your Life Away

Miles Calcraft Briginshaw Duffy, Elvis
Issue 5 | December 2007

An integrated campaign challenging young people to think about all the things they will leave behind if they end up in prison in a bid to dissuade them from becoming the gunmen of the future. The campaign features radio and TV ads produced from real prisoners' views to bring the message home: 'Don't blow your life away'. Online flash banners bring to life the boredom of living in a prison cell. Carefully targeted ambient took the message literally to the streets, whilst press also supported the campaign in youth publications.
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Foodscapes

Tullo Marshall Warren
Issue 5 | December 2007

A campaign using the creative idea of landscapes made entirely out of organic fruit, vegetables, cheese and bread to persuade Sainsbury's shoppers to try something new from Sainsbury's extended organic range.
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GetAngry.com

Singleton OgilvyOne
Issue 5 | December 2007

A two-phased campaign encompassing mail and digital to increase Lenovo share of competitive business accounts. The strategy was built around an independent study, which claimed that Lenovo's computers are the most reliable PCs in the world, along with a simple human truth - the anger and frustration that an unreliable PC can cause. The campaign simply delivered the tools to let individuals release that frustration.
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Hands' (TV and banner); 'Dad' (press); 'Mood Swings' (press and banner)

Wunderman
Issue 5 | December 2007

The TimeToTalk.org campaign is a year-round awareness campaign designed to encourage parents to begin talking to their kids about the risks of drugs. Simple TV, print and banner executions focus on the fact that parents face a simple choice if they want to help keep their children drug-free: either stay silent, or talk.
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Nokia Rock Up & Play

Haygarth
Issue 5 | December 2007

An interactive on and offline brand experience where people could showcase, share and connect in their passion for music. This included the creation of a festival tent where individuals, bands and artists could share their creativity and celebrate musical talent by playing live on stage, joining artist Q&A sessions or rocking out in Air Guitar Championships. Participants could also upload performances online, ask artist Q&A questions pre-festival, win tickets to perform or just view other talent. The experience was taken to credible music venues, music retail and the summer's top music festivals: Download and The Carling Weekend Reading and Leeds Festivals.
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Not For Everyone

M&C Saatchi / Mark
Issue 5 | December 2007

An intriguing two-part campaign, designed to engage a discerning audience of young men. The first part consists of an unbranded mailer asking recipients, 'Do you have it in you?' and using heat sensitive ink to reveal that they have been chosen to visit a personalised website. There, respondents complete a visual profiling exercise revealing their compatibility with the S3. Users can then see the full vehicle specifications, order a brochure and send the test on to a friend.
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