1000 Bathursts

In the series, Don Draper smokes, drinks and shags like there’s no tomorrow. The insight was that, if they were honest, most guys would like to be more than a little like Don.

The agency started by interviewing the general public on the streets of Manchester and London about what they would do with free texts and internet for life. While filming these vox-pops on Brick Lane in London, a young man called Josh said he’d use his free texts and free internet to start a superband.

The proposition was, ‘Come to the match and join us in the biggest team photograph ever taken’. It was, literally, one shot for glory.

Consumers feel the credit crunch most at the petrol station, where they are often shocked by the rising cost of fuel.

To influence those who were not already interested in the Army required a completely new communications model. Somehow the idea had to buy the time to build a relationship with these more distant prospects.

Whale Song – Mark/M&C Saatchi, Syndey Optus Australians were invited to compose their very own whale music

The director of a charity wanted as many books as possible but he had no idea how he might get them. Then he bumped into a creative person, who did have an idea.

The results of this campaign are impressive and include 72 babies born nine months after it ran.

To get creatives to enter the competition, the idea was to tell them that in these tough times they were playing for their jobs.

Most banks bribe students to become customers. ANZ offered them practical help and, online, the opportunity to help each other.

The new Nissan 370Z is a wonderful toy for a certain kind of boy. The agency knew exactly who they were talking to and how he could be engaged.

Most album launches, the music starts in a studio and ends up on the streets. If the songs are good, street performers adopt and adapt them. BBH New York reversed this process, launching Oasis’ new album, ‘Dig Out Your Soul’, on the streets before the album was released.

Aim Proximity New Zealand managed to convey Vodafone New Zealand's technical superiority in a really simple way. As a result, over 35% of the competition's customers are considering switching.

The Times of India is building a platform for itself around a ‘let’s do it’ sort of attitude. They wanted to channel the emotional energy of millions of citizens into real platforms. On July 6th, they replaced the editorial of the front page with a message about The Class of 2008. 28 direct response ads, 10 outdoor executions and 3 commercials pushed people to a website where they could register, pledging to give up just two hours a week to teach.

Shackleton and the Pay TV consortium in Spain show what can happen when the trust level is high between client and agency.

Politics in Austria seemed to have become a game for the politicians. Kurier, Austria’s leading newspaper, decided it would invite the citizens of the entire country to play the game as well. The message was, “The Game, The Players And The Rules - Everything about the election, daily in the KURIER.

To engage a young target market as well as underscore the product innovation of two flavours in one bag, the agency drew consumers into a battle between the two using interactive, digital out-of-home projections that allowed passers-by to call the shots using their mobile phones.

To help Optus cut through in the small-to-medium business (SMB) market, the agency developed a truly integrated relationship building and lead generation campaign. The core of the campaign was a content-rich small business website, containing a reality TV show called 'Yes Coach'. They drove traffic to the site using press, radio, banners, eDMs and advertorials.

An orienteering compass to encourage walking enthusiasts to visit Wales in autumn. The recipients were directed to one of three web pages, each detailing a particular walk and compass bearings, based on the recipient's proximity to the start.

Africa developed the concept “Itaú, made for you”, by inserting personalized ads in 1.2 million issues of the widest-circulated magazine in the country – Veja. In addition Africa positioned the bank’s ‘best cost-benefit’ concept by developing a two-pointed pencil, where one point represented Itaú, and the other its clients, thus showing the perfect balance between the two points.

As part of the wider ‘Life’s for Sharing’ campaign, T-Mobile planted hundreds of dancers and 10 hidden cameras at Liverpool Street Station in London. The event, choreographed by one of Britain’s leading choreographers, Ashley Wallen, left commuters stunned and surprised.

Part of the innovative Matterbox mailing, a box was sent to subscribers with ten ‘objects’ from ten different brands. To reflect the season, DIAGEO wanted to include something autumnal to encourage people to drink spirits at home.

‘My Greatest Feat’ was a two-week school activity programme to advertise McDonald's commitment to combating obesity.

Action Against Hunger launched its international campaign 'No Hunger' in order to ask Al Gore to use his powerful media profile to present a documentary aimed at raising awareness and engaging public opinion around childhood malnutrition, just as he did with climate change.

Priority and the O2 blueroom are all about giving extra privileges to O2 customers. Using image-recognition technology, the agency virtually hid NYE tickets in the real world. They then encouraged customers to find one of the existing Priority ads, snap a photo of it on their mobile and send it to O2 via MMS. O2 then sent back the same image to show whether they’d won a prize hidden behind the Priority door.

Persil wanted to create a campaign to increase activity and awareness of the importance of unstructured play in a child’s development. TNW did this by inspiring and equipping mums with the tools to embrace the cause and to encourage children to get out there, have fun and play.

In New Zealand, Yellow Pages is seen as an old fashioned book. The agency wanted to show the opposite by building a restaurant. In a tree.

A campaign to dramatise how much time is wasted as a result of small interruptions in the work environment. This was supported by a bespoke landing page hosting an online preview video of the new programme.

A stunt involving a box containing $100,000 in cash positioned in a park with nobody to watch over it - except 10 hidden cameras. The idea was to show that while a lot of people are attracted to $100K, TheLadders.com helps companies find the right people.

An online consumer generated campaign to launch the new longneck TED696ml Tooheys Extra Dry. Street artists, designers and the target market were invited to design the brown paper bags that longneck bottles are traditionally sold in.