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#SafetyForSafekeeper

Leo Burnett Beirut

Issue 59 | June 2021

The Winter Hit

Shackleton
Issue 6 | March 2008

To beat competitors to the first orders of the Winter season, fuel company Cespa released a ‘Winter Song’ via mail and the internet.
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'Give A Few Bob'

Communications Agency
Issue 5 | December 2007

An integrated campaign to raise awareness of prostate cancer and the Prostate Cancer Research Foundation (PCRF). Bob Monkhouse was brought back from the dead to talk about losing his battle with the disease, create impact, achieve cut-through and generate word of mouth. The campaign centred around a 40" film made using archive footage, supported by mail, email, press and retail initiatives.
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Accident With Your Name On It

Rapp Collins Melbourne
Issue 5 | December 2007

An integrated campaign applying names to waiting accidents and then revealing the cost of an ambulance trip with membership or without to attract new members to Ambulance Victoria.
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Don't Blow Your Life Away

Miles Calcraft Briginshaw Duffy, Elvis
Issue 5 | December 2007

An integrated campaign challenging young people to think about all the things they will leave behind if they end up in prison in a bid to dissuade them from becoming the gunmen of the future. The campaign features radio and TV ads produced from real prisoners' views to bring the message home: 'Don't blow your life away'. Online flash banners bring to life the boredom of living in a prison cell. Carefully targeted ambient took the message literally to the streets, whilst press also supported the campaign in youth publications.
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Foodscapes

Tullo Marshall Warren
Issue 5 | December 2007

A campaign using the creative idea of landscapes made entirely out of organic fruit, vegetables, cheese and bread to persuade Sainsbury's shoppers to try something new from Sainsbury's extended organic range.
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GetAngry.com

Singleton OgilvyOne
Issue 5 | December 2007

A two-phased campaign encompassing mail and digital to increase Lenovo share of competitive business accounts. The strategy was built around an independent study, which claimed that Lenovo's computers are the most reliable PCs in the world, along with a simple human truth - the anger and frustration that an unreliable PC can cause. The campaign simply delivered the tools to let individuals release that frustration.
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Hands' (TV and banner); 'Dad' (press); 'Mood Swings' (press and banner)

Wunderman
Issue 5 | December 2007

The TimeToTalk.org campaign is a year-round awareness campaign designed to encourage parents to begin talking to their kids about the risks of drugs. Simple TV, print and banner executions focus on the fact that parents face a simple choice if they want to help keep their children drug-free: either stay silent, or talk.
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Nokia Rock Up & Play

Haygarth
Issue 5 | December 2007

An interactive on and offline brand experience where people could showcase, share and connect in their passion for music. This included the creation of a festival tent where individuals, bands and artists could share their creativity and celebrate musical talent by playing live on stage, joining artist Q&A sessions or rocking out in Air Guitar Championships. Participants could also upload performances online, ask artist Q&A questions pre-festival, win tickets to perform or just view other talent. The experience was taken to credible music venues, music retail and the summer's top music festivals: Download and The Carling Weekend Reading and Leeds Festivals.
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Not For Everyone

M&C Saatchi / Mark
Issue 5 | December 2007

An intriguing two-part campaign, designed to engage a discerning audience of young men. The first part consists of an unbranded mailer asking recipients, 'Do you have it in you?' and using heat sensitive ink to reveal that they have been chosen to visit a personalised website. There, respondents complete a visual profiling exercise revealing their compatibility with the S3. Users can then see the full vehicle specifications, order a brochure and send the test on to a friend.
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Pimp Our Ads (pimpourads.com)

Lavender*
Issue 5 | December 2007

An integrated campaign driving people to create their own road safety ads via an interactive website pimpourads.com for the chance of winning a Toyota Yaris.
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Re-energise

M&C Saatchi / Mark
Issue 5 | December 2007

A multi-channel campaign with separate, but inter-related, pieces aimed at getting the right information about hosting events in Australia to the right recipient in the decision-making process.
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Science 'Jelly Baby' DM and Email

Draftfcb London
Issue 5 | December 2007

A mail and email campaign inspired by the 'Death of the Jelly Baby' experiment to capture the sense of awe and discovery possible in Science teaching.
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The Road To Enlightenment

Claydon Heeley, a division of Zulu Network
Issue 5 | December 2007

The Road to Enlightenment is a whole new philosophy on city driving, hosted by Dr Tridion and brought to you by the new smart fortwo. The central hub of the campaign is Dr Tridion's site - www.smartenlightenment.co.uk - where you can learn more about your driving demeanour and explore the new fortwo. Customers were driven to the site via a series of interactive banner ads, demonstrating key product points in self-help language. A DM pack - The Glovebox Guru - contained self-help cards designed to calm distressed drivers. Supporting press, posters and radio elements were developed with AMV BBDO.
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World of Difference

Aim Proximity
Issue 5 | December 2007

An integrated campaign based around the question, 'can you see the potential in New Zealand Youth?' and juxtaposing images of youths engaged in seemingly anti-social behaviour with simple headlines suggesting what these people could become with the support of someone who saw their potential.
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Castrol Power1 Tour

OgilvyOne worldwide SpA, OgilvyInteractive Srl
Issue 4 | September 2007

An integrated campaign surrounding Castrol’s sponsorship of the Swiss team Swiss Performance’s attempt to beat the historic Land Speed Record at the Bonneville Salt Flats in Salt Lake City, Utah. Prior to the world record attempt in September, the Swiss team tested their motorbikes on a 6,000km tour across Europe between April and June. Castrol supported this tour with advertising, promotional gifts and activation events, but principally with a multi-country website and blog that acted as a web reality show covering the progress of the tour.
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Demand a ViewSonic

ChemistryTM
Issue 4 | September 2007

A press and online campaign dramatising the effects of poor monitors on their users to raise awareness of the ViewSonic brand and its range of ergonomic monitors and encourage users to ‘Demand a ViewSonic’.
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Gangs of London

20:20 London
Issue 4 | September 2007

An integrated campaign for the launch of Gangs of London, using the latest image-recognition technology as well as traditional DM and print media to engage an audience wary of branded messages in the marketing of the game.
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HP Toyrama Campaign

Arc Worldwide Pte Ltd
Issue 4 | September 2007

An integrated campaign to drive traffic to HP’s online Toyrama Contest. The competition invites digital animators and designers to create their own stop-motion animated films, using the characters and scenarios on www.hptoyrama.com, for the chance of winning Autodesk Maya software and a trip to the DreamWorks Animation Studios in the USA.
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Idea Graveyard

Heye,121 GmbH/Tribal DDB Munich
Issue 4 | September 2007

A ‘cemetery’ mail pack and website inviting creative and art directors to give their dead ideas a proper burial and go to Getty Images for inspiration on new ideas.
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The New Fabia Integrated Launch Campaign

archibald ingall stretton
Issue 4 | September 2007

A mail and online campaign to promote the launch of the new Skoda Fabia and to tie in with the overall ‘Cake’-themed launch campaign.
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Tuk-Tuk - Taking You to Local Jobs

Elvis
Issue 4 | September 2007

To communicate JobsToday’s local expertise, this mail and online campaign uses a charming and iconic Tuk-Tuk and driver along with the end line ‘taking you to local jobs’. All the creative executions feature the Tuk-Tuk and driver in different situations taking people to local jobs.
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Unlearn Outsourcing

StrawberryFrog
Issue 4 | September 2007

A highly targeted campaign involving personalised cover wraps, newscasts and microsites driving C-level executives to a fictitious online ‘Unlearn Center’ where their misconceptions about outsourcing could be replaced by truths.
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adiRun

TBWAWhybin & TEQUILA in alliance with TBWA180
Issue 3 | June 2007

adiRun.co.nz is a world-first for adidas. It’s an online portal that acts as a motivational toolbox for mainstream runners, complementing their adidas running gear to help them achieve their personal goals. The initiative was promoted via an integrated campaign involving mail, press, radio, outdoor, ambient, POS and online.
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Hug a Geek

BMF
Issue 3 | June 2007

An integrated campaign to trial the launch of AUSTAR’s unwired broadband service. The idea is that AUSTAR’s service is so simple, it has made geeks redundant and so they are apologising to geeks and encouraging everyone to give them a hug.
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Inner M

BBDO New York
Issue 3 | June 2007

A TV and online campaign based on the notion that there is an M&M inside of everyone and that consumers can have fun embracing their ‘inner M’. The website gives provides users with hours of fun creating different M&M characters, photographing them and sending messages to friends.
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pago Campaign

TBWAWhybin
Issue 3 | June 2007

Innovative use of New Zealand $5 notes as an advertising platform for ASB’s new mobile cash transfer service. Stickers showing a pixellated ‘digital’ image of Sir Edmund Hillary were superimposed over his picture on the notes and entered into circulation. The campaign also involved an installation in which thousands of post it notes recreated a large scale picture of a NZ$5 note, as well as bus shelters that used ‘Hypertag’ technology to dispense digital cash to people’s mobile phones.
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Smoke is Poison

Ogilvy Group UK
Issue 3 | June 2007

An integrated campaign to raise awareness of the dangers of smoking, focusing on the poisons in the smoke rather than demonising the smoker. The campaign included a chemical tanker painted to look like a cigarette, cocktail menus listing the ingredients of smoke and a documentary-style TV campaign interviewing real people who work with chemicals.
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Stuff History

Publicis Dialog Worldwide, Publicis Dialog Australia
Issue 3 | June 2007

An integrated campaign built around bringing a fictitious character called ‘History’ to life, introducing him to the online community and stirring up young football fans’ passions for the Socceroos and the Nike brand. The campaign involved TV advertising, print and street posters, a website, mobile content, interactive advertising and desktop applications.
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WestiePac

AIM Proximity
Issue 3 | June 2007

An integrated campaign leveraging the New Zealand subculture of ‘Westies’ with their mullets, heavy metal and black t-shirts, to sign up students to Westpac’s Student Pack.
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Army on Everest

Publicis, Publicis Dialog Worldwide, PCI Fitch
Issue 2 | March 2007

When the British Army attempted to climb Everest the hard way, advertising, press and PR followed their progress. Email and online advertising drove traffic to www.armyoneverest.mod.uk where there were video clips and content about the expedition as well as the opportunity to find out about careers in the Army.
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