AI Car Recognition app

A MySpace community for 17 where consumers can submit their own original fashion looks for the chance to create new make-up ranges hand in hand with the Boots design team. These new collections will not only be named after the winners but will also go on sale within Boots stores nationwide.

A personalised video based messenger service where users can create their own message and choose a method of delivery from a variety of Royal Navy arms (from nuclear submarines to jet fighters) and send it to friends via their handsets. The idea was to communicate the breadth of careers available to a target audience of 16 to 24-year-olds.

An email campaign designed by school children to encourage prospects to make an application for an ICT teaching course. The email included a link to a film of the children working on the task so that recipients could see how exciting it is to teach ICT today.

Marking the first time in Asia that Instant Messaging was fully integrated in an online ad campaign, the 'Guinness Pool Challenge' campaign comprised of banners, a dedicated microsite and email all leading to a peer-to-peer interactive pool game developed for Windows Live Messenger.

A simple email that seems to take ages to load in order to demonstrate the frustration of having to wait and point out how much more painful it is for children in Anantapur to wait for food and water.

An email campaign enacting how difficult it is to eliminate mosquitoes in order to build awareness of EMSI's Burkina Faso malaria project.

An interactive game promoting O2's support of the England Rugby Team. The game, the first of its type to use a webcam, challenges the public to a stare-out competition with three of England's top stars. The game was hosted on the blueroom, a website for O2 customers - www.o2stareout.com.

An installation website with real-time video streaming of a paper shredder, enabling people to forward their spam email and then watch it being shredded live online. That is one way that Cisco can solve the problem of their spam emails. Another would be to use Cisco's newly released anti-spam application.

An impactful Short Audio Message and SMS campaign raising awareness of the horrors of domestic violence against women, and urging recipients to call the WAO if they are a victim of violence or know someone who is.

The first-ever voice-activated online soccer game to raise awareness of Cisco Unified Communications Solutions during the Soccer World Championship 2006 in Germany.

ElectroCity is an online educational game designed to teach children about energy generation and environmental management in a fun and intuitive way by allowing them to build and manage their own virtual towns and communities.

A promotional website for Galp Energy’s Fast Card mega prize draw, using the creative idea of a poor harassed man who didn’t play his points so wasn’t able to claim his prize, in order to persuade Fast Card owners to bet their points.

A multi-stage interactive email game to create buzz around the start of the second season of the TV series LOST. Within four episodes, the user could experience via emails what it feels like to be part of LOST: mastering mazes, overpowering sharks and cracking a secret code to take part in a competition on a mysterious website.

An email written at a 90 degree angle to force recipients to rest their head on their shoulder to read it, to communicate the relaxing properties of Hornimans Infu-Relax herbal tea.

A relationship marketing campaign to GUINNESS members on their birthdays, helping them to organise a night out in the pub with their mates.

An online banner campaign using webcams to insert a picture of the user into the banner on their screen.

An email to existing customers that demonstrates just how beautiful sunsets can be in a convertible from car rental provider SIXT.

A Fatboy Slim concert in Second Life sponsored by Nokia at which users could pick up virtual Nokia N73 devices and use them to take and send ‘virtual’ photos to real phones. Users can also take part in a photo competition hosted on Flickr for the chance of winning a real Nokia N73.

Bluejacking campaign alerting people leaving nightclubs to the dangers of drink driving and suggesting that they take a taxi.

A viral tool to spread awareness for Extreme Motocross game ‘Crusty Demons’. The tool allows users to create their own personalised tattoo which a sultry Motocross model then sexily reveals within a video format that can be emailed on to friends.

To communicate the ease of use of their new Compak tampon, Tampax decided to take the effort out of another part of teenage girls’ lives: boyfriends. The Tampax Effortless Boyfriend is a virtual beau who sends confidence-boosting emails, gives presents and generally helps make his real girlfriend’s life easier. And if she gets tired of him, she can simply go online, dump him and choose another – effortlessly.

An MMS campaign highlighting different scenarios in which video calling speaks 1,000 words, or when words simply aren't enough. Scenarios vary according to target audience and include the birth of a best friend’s baby, a woman buying new lingerie and a boss making a fool of himself at a Karaoke club.

An email campaign to encourage customers to add Eurostar to their safe senders list. The email features an image of some real spam to reassure customers that this is the only spam that they’ll be receiving from Eurostar.

A website dedicated to the idea of extreme pleasure to reestablish Manix’s brand positioning within the condom sector.

Voice of a City is an independent blog, ‘sponsored’ by Eurostar, on which a group of Parisians write about their daily lives and their favourite haunts in the city, in order to give travellers an insight into day to day life in Paris and encourage repeat visits via Eurostar’s rail service.

A finger-based video clip and site that was supposedly created for the World Cup by a bored young office worker. The clip features videos of a man's hand on a desk, using two fingers to perform soccer tricks with a paper made ball. The viewer is directed to the supporting blog www.fingerskilz.tv.

An apparently homemade film showing a couple of guys fooling around on their computer and making fun of the character in the game they are playing. Suddenly it all goes awry when the character breaks out of the film, crashes into the room and takes his revenge on his mockers. amBX is subtly advertised in the film via a poster on the wall, and the URL at the end directs viewers to www.gamesbreakout.com, which takes them to the amBX website.

An interactive viral game and microsite through which online users can, via a webcam, fire real-life tennis balls at a real-life crash test dummy hanging from a ceiling somewhere in a room in Brazil.

A microsite where users were invited to write their suggestions of what Materazzi said to Zidane in the famous World Cup final incident.

A simple ongoing campaign that uses the everyday medium of out-of-office replies as a witty and intimate marketing device.