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Innovation
136 Articles
 

Pride

Like Fire, Exhibition Collective

Issue 60 | September 2021

Retard Gagnant (Winning Delays)

Havas Village Geneva
Issue 54 | March 2020

Over the Christmas period, airports in Switzerland, like airports everywhere else, suffer from overcrowding as flights get delayed because of heavier traffic than usual and a lack of air traffic controllers to deal with the extra workload
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SmartWax

McCann Melbourne
Issue 54 | March 2020

Climate change is making the world’s oceans more acidic, with coastal areas bearing the majority of the impact, killing reefs and threatening ecosystems
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Spark Play

Colenso BBDO
Issue 54 | March 2020

Now that technology is part of everyone’s everyday lives, it can be tricky managing screen time
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Dealerbot

Anonymous
Issue 53 | December 2019

Antwerp, Belgium, is the cocaine capital of Europe
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Recycle the noise, silence the city

BETC Paris
Issue 53 | December 2019

In October 2019, Peugeot launched the new Peugeot 208 under the banner of ‘Unboring the Future’
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The Cantroller

DDB Chicago
Issue 53 | December 2019

The goal of The Cantroller™ was to make Miller Lite relevant to gamers and beer drinkers alike
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Desperta

Havas Health & You
Issue 52 | September 2019

In Brazil, one woman is raped every ten minutes
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EXTRA® Reminder

Clemenger BBDO Sydney
Issue 52 | September 2019

Sales of chewing gum have declined because people are now distracted by their smartphones at the checkout and don’t notice it, even though gum had the best position in the store, right beside the till
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Lost&Sound

Wildbytes
Issue 52 | September 2019

SEAT had been investing significantly in the music festival scene, because it gave them the opportunity to be culturally relevant to their core target audience One of the problems with festivals, though, is losing your friends in among the tens of thousands of others there
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Convert It

Colenso BBDO
Issue 51 | June 2019

BNZ’s brand mission is to help not just their customers, but all New Zealanders be good with money so they can do great things with it
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Humanity Wall

Happiness Brussels
Issue 51 | June 2019

Many publishers have paywalls on their websites
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StorySign - Powered by Huawei AI

FCB Inferno
Issue 51 | June 2019

Huawei wanted to bring to life their brand promise, ‘Push the limits of what is humanly possible
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Unbias Button

J. Walter Thompson Amsterdam
Issue 51 | June 2019

There is plenty of research to show that the words people use directly affect the way they think
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Whopper Detour

FCB New York
Issue 51 | June 2019

Innovation was essential in the fast- food industry for brands to remain both competitive and relevant
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Christmas Assist Ball

DDB Group Italy
Issue 50 | March 2019

Every year, Christmas decorations increase energy consumption by 30%
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Gaza Border Beer

Leo Burnett Israel
Issue 50 | March 2019

Alexander was a small Israeli boutique beer brewery in a market dominated by wellfunded, international beer brands
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Take-off Tips

DDB Unlimited
Issue 50 | March 2019

In most departure lounges of most airports there are a lot of bored people waiting passively to board a flight
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Buffer Rage

Happiness
Issue 49 | December 2018

VOO Telecom is a relatively new challenger brand in the Belgian telco market
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Disappearing Person Alerts

BWM Dentsu Melbourne
Issue 49 | December 2018

In Australia, the incidence of persons being reported missing has grown by almost 30% in the last year, with a significant increase in the reporting of persons under the age of 18
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Get Your Brain Back

& Co./NOA
Issue 49 | December 2018

reMarkable is a new tablet that looks and feels like paper
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Kupu

Colenso BBDO
Issue 49 | December 2018

While New Zealand’s indigenous language, te reo Maori, has seen increased revitalisation efforts across the nation in recent years, actual te reo learning opportunities remain limited and sometimes inaccessible
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Screaming Trees

Havas Düsseldorf
Issue 49 | December 2018

In Romania, some of the last European primeval forests are illegally cut down day per day
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Chai-Fi

Dentsu Webchutney
Issue 48 | September 2018

India was home to the second largest population of manual labourers in the world
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Coral Crafters

215 McCann
Issue 48 | September 2018

With more than 100 million players of Minecraft, the game is the #3 best-selling video game in history
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Featuring Alexa

SERVICEPLAN GROUP
Issue 48 | September 2018

Too Many T’s were an independent, DIY Hip Hop crew from South London, known for their lyrical skills, and creative music videos as well as live performances
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The Social Beer

Akestam Holst Noa
Issue 48 | September 2018

Around the world, people came together in large numbers to watch the FIFA Football World Cup on TV screens in pubs and bars in their home towns
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Westworld: The Maze

360i
Issue 48 | September 2018

Westworld had a history of innovative marketing behind it
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Adoptify

Serviceplan Campaign X
Issue 47 | June 2018

The Munich Animal Shelter is one of the largest shelters in Europe.
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AutoAds

CHE Proximity
Issue 47 | June 2018

carsales is Australia’s leading online car classified platform.
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Palau Pledge

Host/Havas
Issue 47 | June 2018

Palau, a Western Pacific island-nation, had seen a massive growth in tourist numbers, particularly in the previous three years.
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