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Edelman UK

Issue 58 | March 2021

Print For Help

FCB Brasil
Issue 36 | September 2015

8 out of 10 printers sold in Brazil were HP. And most of those had the ePrint facility, which allowed people to print from that printer wherever they were.
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Raising eyebrows. And subscriptions.

The Economist
Issue 36 | September 2015

The Economist needed a new base of younger subscribers.
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Restart

DM9Sul
Issue 36 | September 2015

Even though the number of donors had increased in Brazil, there were still over 66,000 people waiting for organs and the number of transplant operations had fallen.
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The Ad Filter

BETC
Issue 36 | September 2015

D&AD wanted to engage people in the creative industry all year round, not just when the annual awards results came out.
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The Banner That Makes You Like Banners

BBDO Russia Group, Proximity Russia
Issue 36 | September 2015

Post-it® is one of the most analogue brands in the world
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The Ingress AXA Shield

Publicis Conseil
Issue 36 | September 2015

AXA wanted to talk to a tech-savvy audience about what, on the surface of it, is boring – insurance.
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The Match

serviceplan
Issue 36 | September 2015

Werder Bremen vs Hamburger SV was a major event in the football year.
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The Other Letter

McCann Madrid
Issue 36 | September 2015

IKEA wanted to remind their core target audience of the real importance of Christmas in family life
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The SoftTest

Ogilvy & Mather Singapore
Issue 36 | September 2015

The fabric softener market in the region was mainly about fragrance.
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Tilibra Selfie, Those Who Are Fans Use Tilibra

Talent Comunicacao e Planejamento Ltda
Issue 36 | September 2015

Tilibra was the market leader for school supplies in Brazil, manufacturing and supplying notebooks.
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Turbo Fries

DM9DDB
Issue 36 | September 2015

To spread a new promotion at McDonald's: "Turbo your Meal".
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Views for the blind

Y&R Italy
Issue 36 | September 2015

Technology developed by Horus looked as if it could help 285 million blind people overcome the disability.
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Vodafone Sunday Grannies

McCann Erickson Bucharest
Issue 36 | September 2015

Vodafone wanted to democratise the ownership of smartphones by showing how useful they could be especially now 4G was moving from a premium service to market standard.
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Anti-bacterial Red Packet

BBH China
Issue 35 | June 2015

During Chinese New Year, the red packet or "Hong Bao" was usually filled with cash and given to children as a blessing for happiness and prosperity in the year to come.
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Big Game Blunder

BBDO New York
Issue 35 | June 2015

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Durex Connect

Havas Worldwide London
Issue 35 | June 2015

Earth Hour was the perfect time to promote Durex.
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Durovis Dive

LIDA
Issue 35 | June 2015

The New Land Rover Discovery Sport was revealed in September 2014.
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Eye Play the Piano

The University of Tsukuba's Special Needs Schools
Issue 35 | June 2015

Visually, audibly, and physically challenged people have limitations on expressing themselves freely.
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Foot-Trade

F.biz
Issue 35 | June 2015

Have you ever imagined if your club jerseys price changed according to its performance on the field?
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h2ofilter

Publicis Conseil
Issue 35 | June 2015

The task was to filter as many tweets as possible between March 20th and 22th, to collect donations for the children of Togo and draw attention to World Water Day.
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HIV Secret

Y&R Israel
Issue 35 | June 2015

I am HIV-Positive and It's Not a Secret. In the summer of 2014 the social network "Secret" took Israel by a storm
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Ice Man

DM9DDB Brasil
Issue 35 | June 2015

In Brazil, millions of people are waiting for an organ donation.
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Inside Abbey Road

Google Creative Lab
Issue 35 | June 2015

Google has a long history in creating the tools that made it easier for people to see and experience other cultures and landmarks around the world.
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Look at Me

Cheil, South Korea
Issue 35 | June 2015

Millions of children with autism struggle to make eye contact and communicate with others.
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Magic Hour Shops

Perfect Fools, Stockholm
Issue 35 | June 2015

Peak Performance was a Swedish clothing company that had started in the 1980s with ski-wear but which had broadened out to become a brand that celebrated the great outdoors.
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Make The Move

OgilvyOne Athens
Issue 35 | June 2015

Lacta chocolate has long been positioned as the chocolate of love, the sweetness of its taste likened to the sensation of falling in love.
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PEDIGREE® Found

Colenso BBDO
Issue 35 | June 2015

The fear of losing their dog was universal to all dog owners.
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Radiant Return

DDB Group Melbourne
Issue 35 | June 2015

The stakes couldn't have been higher for the Radiant brand.
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Saving Aslan

Saatchi & Saatchi Italy
Issue 35 | June 2015

Denture adhesive was such a functional product, raising awareness and changing perceptions of Fixodent was always going to be challenging.
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The Attention Test

ais London
Issue 35 | June 2015

The new Skoda Fabia was positioned globally as having 'Attention Stealing Design'.
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