Outdoor & Events
598 Articles
598 Articles
Hyundai Electric Air
Innocean Worldwide Australia
Issue 62 | March 2022
Fashion Like
DDB Brasil
Issue 24 | September 2012
DDB Brazil’s planners had noted that when women go shopping, they like to ask their friends’ opinions about the clothes they are thinking of buying.
James Ready Drinkers of Awesomeness Bottles/Beer Grams
Leo Burnett Toronto
Issue 24 | September 2012
James Ready Beer is always looking for ways to use its drinkers to recruit newcomers to the brand.
The bar, your second home
JWT Brazil
Issue 24 | September 2012
Alcohol is the third leading cause of death in the world. The Alcoholics Anonymous decided to do something about it.
The Unfinished Concert
Jung von Matt Hamburg
Issue 24 | September 2012
Dortmund Concert Hall celebrated its tenth anniversary in May 2012 at the same time of another anniversary. It was exactly 100 years ago that the Titanic went down.
Toohey’s New Crew
BMF advertising
Issue 24 | September 2012
Mateship: The ultimate form of friendship. It’s the strongest bond you can have with a person, calling them a mate. And in the world of Tooheys New, it’s that real & meaningful bond that the brand is here to champion across Australia.
Ariel Fashion Shoot
Saatchi & Saatchi Stockholm
Issue 23 | June 2012
P&G Nordic wanted to launch the new formula Ariel Actilift liquid detergent by proving its stain-fighting power.
Car creation
Whybin\TBWA\Tequila
Issue 23 | June 2012
Insurance is a grudge purchase which many people choose purely on price. NRMA, however, was not a cheap option, nor was it ever going to be. The company believed the quality of the cover they offered would be compromised by discounting its price.
Cut
Ogilvy Sydney
Issue 23 | June 2012
IBM Australia is able to offer pressurised Australian companies high-quality IT outsourcing. However, there was very little awareness of this in IT Departments, where CIO’s had been finding themselves increasingly forced to cut back on their resources.
Emicida Creators
DDB Brazil
Issue 23 | June 2012
Intel was a world leader in innovation. The company designed and manufactured the essential technology that was the basis for computer devices around the world.
Juan Time - Pizza Hut Thematic Campaign
BBDO Guerrero/Proximity Philippines
Issue 23 | June 2012
The Philippines was notorious for starting the New Year at a range of different times. Since Pizza Hut had a commitment to punctuality with the long-running "Hate Late?" campaign, this year they were determined the country should start 2012 on time.
Portraits - Corporate Sponsorship
Wunderman Sydney
Issue 23 | June 2012
The Art Gallery NSW, Australia’s premier art gallery since 1874, has always relied on donations and corporate sponsorships. They wanted the key decision-makers of major Australian corporations to attend the gallery to hear about corporate sponsorship and convince them to become a sponsor.
Rescue shelter - Limited Edition
M&C Saatchi
Issue 23 | June 2012
Many people who were looking for a new pet regarded abandoned animals in shelters as being inferior. And because Australian law stated that animal shelters are only required to keep them for 14 days, many healthy animals were put down simply because of lack of funds.
The Heist - HiFi Chain
Akestam Holst
Issue 23 | June 2012
Prove that Pause delivers the best home-cinema experience.
Wi--Fiction
JWT Melbourne
Issue 23 | June 2012
Every year hundreds of writers and thousands of visitors attend the Melbourne Writers Festival.
Yellow Local
Colenso BBDO
Issue 23 | June 2012
In the new digital age, Yellow Pages books had begun to lose relevance. They needed to move users and Yellow advertisers onto Yellow digital platforms.
FLUXe
Capital C
Issue 22 | March 2012
Contagious is such a brilliant word to describe how the most engaging advertising ideas work in the digital age. Full credit to Paul Kemp-Robertson for seizing on it as the name for his magazine.
Give The Dog A Bone
Pool
Issue 22 | March 2012
All kinds of people have dogs and the challenge was how to reach this specific, but diverse group.
The insight was not to target owners but the dogs themselves.
Hello Boobs
Archibald Inglass Stretton/Arena Media/Blipper
Issue 22 | March 2012
On a negligible budget, CoppaFeel! wanted the audience to get to know their boobs better. Part of getting to know them was by giving them nicknames.
The campaign was launched by using the old and famous Wonderbra poster, hello Boys, but changed on 48-sheets around London to Hello Boobs.
Metrobook
Ogilvy Mexico
Issue 22 | March 2012
One railway carriage from Mexico City's subway system was painted bright yellow, Gandhi’s brand colour.
A Franz Kafka short story was then divided in 13 parts, and each part placed on a billboard at each of the 13 stations on the subway system’s Yellow Line.
Rankin Spirit of Ecstasy Collection
Partners Andrews Aldridge
Issue 22 | March 2012
The idea was to commission a contemporary artist to create one hundred individual pieces of art, each one inspired by the Spirit of Ecstasy.
Rankin, one of the world’s leading photographers accepted the commission and collaborated with the agency on the project.
The Gnome Protest
OgilvyAction Düsselfdorf
Issue 22 | March 2012
Who would be most saddened by a neglected garden, allowed to become overgrown and filled with rubbish? The people who live there, the garden gnomes.
The creative idea was to get the gnomes of Düsseldorf out onto the streets in protest.
Vuilgebekt Kinderkoor
Duval Guillaume Modem
Issue 22 | March 2012
In 2010, De Opvoedingslijn had run a campaign in shopping malls in Ghent with a humorous series of intercom announcements concerning Little Robin.
For 2011, they wanted a sequel, which would build on its success and help get them established as a brand.
Carmonica
DRAFTFCB Auckland
Issue 21 | December 2011
What the agency came up with was an idea that pushed Mini’s customisation promise to the fullest. Introducing 'Carmonica’.
Eye Contact Installation
BBDO New York
Issue 21 | December 2011
An interactive screen showed a life-size little girl who would avoid eye contact, no matter how hard you tried. The “Kinect” motion-sensitive technology was able to read your head and body movements, so she always looked in the opposite direction.
Infected
Publicis Brazil
Issue 21 | December 2011
Posters were created, which invited viewers to rip off the skin of the young man in the photo to reveal the infected zombie within.
The Drunk Cam
Forsman Bodenfors
Issue 21 | December 2011
The idea was all about getting people to know their “drunken selves”. Most people enjoy partying and assume that it is as much fun for others seeing them drunk as it being in this state.
The Guinness QR Glass
BBDO New York
Issue 21 | December 2011
Guinness has always been a brand that inspires people to talk. About Guinness itself as well as every other topic under the sun. To encourage conversation in bars, the brewer wondered if the pint glass itself could not become a communications medium.
A journey of Faith – The Return of Ferrorama
DDB Brazil
Issue 20 | September 2011
Cannes Direct Gold
Direct Response Digital
Direct Response Digital
a little accident
Ogilvy Amsterdam
Issue 20 | September 2011
An old Volvo was taken apart and put back together again upside down on the chassis of a forklift truck.
Burma
JWT New York
Issue 20 | September 2011
Cannes Direct Gold
Ambient Media
Gold also for Charities & Public Awareness Messages
Ambient Media
Gold also for Charities & Public Awareness Messages