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Botanical Banksy x London

Fever PR UNLIMITED

Issue 60 | September 2021

Yellow Local

Colenso BBDO
Issue 23 | June 2012

In the new digital age, Yellow Pages books had begun to lose relevance. They needed to move users and Yellow advertisers onto Yellow digital platforms.
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FLUXe

Capital C
Issue 22 | March 2012

Contagious is such a brilliant word to describe how the most engaging advertising ideas work in the digital age. Full credit to Paul Kemp-Robertson for seizing on it as the name for his magazine.
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Give The Dog A Bone

Pool
Issue 22 | March 2012

All kinds of people have dogs and the challenge was how to reach this specific, but diverse group. The insight was not to target owners but the dogs themselves.
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Hello Boobs

Archibald Inglass Stretton/Arena Media/Blipper
Issue 22 | March 2012

On a negligible budget, CoppaFeel! wanted the audience to get to know their boobs better. Part of getting to know them was by giving them nicknames. The campaign was launched by using the old and famous Wonderbra poster, hello Boys, but changed on 48-sheets around London to Hello Boobs.
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Metrobook

Ogilvy Mexico
Issue 22 | March 2012

One railway carriage from Mexico City's subway system was painted bright yellow, Gandhi’s brand colour. A Franz Kafka short story was then divided in 13 parts, and each part placed on a billboard at each of the 13 stations on the subway system’s Yellow Line.
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Rankin Spirit of Ecstasy Collection

Partners Andrews Aldridge
Issue 22 | March 2012

The idea was to commission a contemporary artist to create one hundred individual pieces of art, each one inspired by the Spirit of Ecstasy. Rankin, one of the world’s leading photographers accepted the commission and collaborated with the agency on the project.
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The Gnome Protest

OgilvyAction Düsselfdorf
Issue 22 | March 2012

Who would be most saddened by a neglected garden, allowed to become overgrown and filled with rubbish? The people who live there, the garden gnomes. The creative idea was to get the gnomes of Düsseldorf out onto the streets in protest.
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Vuilgebekt Kinderkoor

Duval Guillaume Modem
Issue 22 | March 2012

In 2010, De Opvoedingslijn had run a campaign in shopping malls in Ghent with a humorous series of intercom announcements concerning Little Robin. For 2011, they wanted a sequel, which would build on its success and help get them established as a brand.
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Carmonica

DRAFTFCB Auckland
Issue 21 | December 2011

What the agency came up with was an idea that pushed Mini’s customisation promise to the fullest. Introducing 'Carmonica’.
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Eye Contact Installation

BBDO New York
Issue 21 | December 2011

An interactive screen showed a life-size little girl who would avoid eye contact, no matter how hard you tried. The “Kinect” motion-sensitive technology was able to read your head and body movements, so she always looked in the opposite direction.
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Infected

Publicis Brazil
Issue 21 | December 2011

Posters were created, which invited viewers to rip off the skin of the young man in the photo to reveal the infected zombie within.
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The Drunk Cam

Forsman Bodenfors
Issue 21 | December 2011

The idea was all about getting people to know their “drunken selves”. Most people enjoy partying and assume that it is as much fun for others seeing them drunk as it being in this state.
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The Guinness QR Glass

BBDO New York
Issue 21 | December 2011

Guinness has always been a brand that inspires people to talk. About Guinness itself as well as every other topic under the sun. To encourage conversation in bars, the brewer wondered if the pint glass itself could not become a communications medium.
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A journey of Faith – The Return of Ferrorama

DDB Brazil
Issue 20 | September 2011

Cannes Direct Gold
Direct Response Digital
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a little accident

Ogilvy Amsterdam
Issue 20 | September 2011

An old Volvo was taken apart and put back together again upside down on the chassis of a forklift truck.
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Burma

JWT New York
Issue 20 | September 2011

Cannes Direct Gold
Ambient Media
Gold also for Charities & Public Awareness Messages
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Homeplus Subway Virtual Store

Cheil Worldwide, Seoul, Korea
Issue 20 | September 2011

Cannes Direct Gold
Outdoor
Gold also for Retail and E-Commerce
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Mirrors

Draftfcb Mexico
Issue 20 | September 2011

Mirrors were placed in public places and photographs were taken of the room in their reflections. These were printed and stuck onto the mirrors so that passers-by, looking at themselves in the mirror saw the washroom behind them but they themselves were invisible.
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Smile Advertiser

DDB Brazil
Issue 20 | September 2011

11 radio stations in Sao Paulo were persuaded to run a radio spot at exactly the same time one morning, in the middle of the rush-hour.
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Someone to zip you up

McCann Erickson Israel
Issue 20 | September 2011

Women can do most things on their own but no matter how independent they are, they all struggle with the zipper. This insight led to JDate approaching Mango, the popular fashion store chain, to use their dresses’ zippers as an advertising medium.
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The friendship machine

Issue 20 | September 2011

Cannes Direct Gold
Ambient Media
Gold also for FMCG Products & Services
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The James Ready Pop-Up Billboard Campaign

Leo Burnett Toronto
Issue 20 | September 2011

The first-ever pop-up billboard was created, which could be taken to places James Ready drinkers congregate, to offer them deals on things they need and save money for beer.
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The Lazy Ad Guy

MercerBell
Issue 20 | September 2011

The Lazy Ad Guy was created as a metaphor for all the under-performing online ads out there. He lived in a banner, thus using the medium to showcase the medium. He was a slob with no desire to interact or communicate, just like a banner if it hasn’t had the Fairfax Digital Workout.
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You too can do something extraordinary

M&C Saatchi New Zealand
Issue 20 | September 2011

The Christchurch earthquake changed the definition of ‘community’ for many young Kiwis, when the whole country responded as one to the tragedy of the stricken city. Many young people had wanted to help but had found themselves only able to stand by on the sidelines.
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5 for 5

In-house Innocent, PR: Story PR Event Management: Sledge
Issue 19 | June 2011

Innocent created their very own Pop-Up Café for a week in Shoreditch, East London with a giant lettuce wall, much greenery, reclaimed tables and original art-works bringing innocent values to life in a memorable experience.
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Canvasses

Wunderman London
Issue 19 | June 2011

What usually happens is the CEO stands on a stage and tells the workforce what the plans are. But in this instance, Brendan Tansley asked the staff to become active participants in the drive to move Wunderman ‘from good to great’.
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The Caribbean LIVE

Being
Issue 19 | June 2011

Over a weekend two holiday-makers began broadcasting live from a secret Caribbean island, their broadcasts beamed live across the world to a digital poster in West London. Passers-by were challenged to guess where they were – identify the secret location - for a chance to win a holiday to the same island.
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The Human Jukebox

Akestam Holst
Issue 19 | June 2011

Pause is a small player in the dog-eat-dog world of Hi-Fi retailing in Scandinavia with its big chains and their big media budgets. So the task was to make as much noise as possible with a story that would interest and intrigue people. The target audience, then, became the people who could help Pause reach The People – journalists and bloggers.
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The training test – Danish Defence Recruitment Branch

RelationshusetGekko
Issue 19 | June 2011

Many young people in Denmark are uncertain about their possibilities on the labour market. And they are not aware of the training possibilities that the Danish Defence offers and that it is a career option that allows them to develop and use their skills.
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The Voiceless Campaign

TBWA Hunt Lascaris Johannesburg
Issue 19 | June 2011

Late in 2010, The Zimbabwean carried reports that Mugabe’s notorious Central Intelligence Organisation had raided a small exhibition of photography in Harare. A number of photojournalists were arrested, and their hard-drives were confiscated. It became clear that anything the regime wanted to suppress, was exactly what the Zimbabwean needed to show.
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