Menu
Integrated
597 Articles
 

#WeAreUnbreakable

TBWA\RAAD

Issue 60 | September 2021

Book Burning Party

Leo Burnett Detroit
Issue 24 | September 2012

Due to a struggling economy, Troy, Michigan could no longer afford its library, so it scheduled a vote for a 0.7% tax increase.
Read

BYO cup day

Leo Burnett Melbourne
Issue 24 | September 2012

Slurpee had always been a different kind of drink. It allowed people to pour, mix and fill their cup any way they liked.
Read

Sneaker Skills

AMV BBDO
Issue 24 | September 2012

Foot Locker’s employees, otherwise known as ‘Stripers’, have more sneaker knowledge and expertise than any other sneaker store. They are obsessed with sneakers, their passion is beyond reason.
Read

Zoetrope

Archibald Ingall Stretton
Issue 24 | September 2012

EDF Energy wanted to relaunch its Thank-yous rewards programme and get their customers more interested in it.
Read

Diary

Ogilvy Beijing
Issue 23 | June 2012

Gyno Dakarin was a product that prevented vaginitis. And for over a decade, J&J had been selling it on its functional merits in China, as the subject had seldom been openly spoken about. But sensing societal changes, J&J wanted to reach their young female target on a more emotional level.
Read

Escape The Map

Abbott Mead Vickers BBDO
Issue 23 | June 2012

Tasked with creating a brand-sharpening campaign to attract younger people to Mercedes-Benz, an integrated campaign was released in November 2011.
Read

Promote the sponsorship of The Norwegian Broadcasting Boys Choir

TRY/Apt
Issue 23 | June 2012

DNB is the main sponsor of the Norwegian Broadcasting Boys Choir. They saw an opportunity to promote their sponsorship in an unexpected but relevant setting.
Read

The Gnome Experiment - Precision Scales and Calibration

OgilvyOne London
Issue 23 | June 2012

Kern make some of the world’s most precise weighing scales. They wanted to grow their reputation and market share within the science and education sectors.
Read

Volkswagen Hover Car

Proximity China/Goodstein & Partners
Issue 23 | June 2012

The People's Car Project had shifted Volkswagen from being a company that built cars for the people to a company that built cars with the people.
Read

Yellow Toolbox

RAPP Tribal NZ
Issue 23 | June 2012

Yellow had introduced a new range of tailored digital solutions to help New Zealand SME's showcase their business online.
Read

De Buurtfiksers

Proximity BBDO Brussels
Issue 22 | March 2012

What most companies do when they set up in a new location is have a big reception and invite as many dignitaries as possible. Ethias’s tagline, though, is “Ethias does what should be done.”
Read

Last Book on Earth

Ogilvy Mexico
Issue 22 | March 2012

The end of the world is a fairly regular topic in newspapers and in online reports. Nostrodamus is only one among many predicting the apocalypse is almost upon us.
Read

Newspapers bring Kiwis together

Special Group
Issue 22 | March 2012

Rather than just saying that newspapers bring people together, Special set out to prove it. They started with the truth that when you are in a foreign country, picking up a paper from home instantly connects you with home.
Read

Remangate, pull up your pant leg

Proximity Colombia
Issue 22 | March 2012

The campaign invited all Colombians to step into the shoes of the victims’ of landmine detonations. How? By rolling up a leg of their trousers.
Read

Skate Pinball

Colenso BBDO
Issue 22 | March 2012

Building on Mountain Dew’s affiliation with extreme sports and its philosophy of “living out your passions”, the idea was to build a skatepark like no other: a 600 square-metre, fully functioning pinball machine that enabled skaters and BMXers to become human pinballs.
Read

The T-Mobile Parking Ticket

Saatchi & Saatchi London
Issue 22 | March 2012

The brief to the Agency was to launch this revolutionary new product, driving immediate sales in the crucial period running up to Christmas. The challenge was going to be explaining the relatively complex YouFix offer in a way that fitted in with T-Mobile’s ‘Life’s for sharing’ campaign.
Read

Dortmund Concert Milk

Jung von Matt
Issue 21 | December 2011

“Did you know that cows produce more milk when they listen to classical music?”
Read

KLM Tile & inspire

Tribal DDB Amsterdam
Issue 21 | December 2011

Without the budgets of other European airlines, KLM had to be smart. Around the world, traditional Delft blue tiles had been famous for centuries, depicting Dutch scenes with inspirational thoughts.
Read

Love To Meet You

Fox P2
Issue 21 | December 2011

Research showed that confronting the target market with gory accident scenes had little impact so the agency knew they had to try a different approach, one that tapped into every male South African's deepest fear - the fear of arrest and getting to know the inmates in one of the country's notorious jails intimately.
Read

Nick and Sam's Ireland Roadtrip

Indicia
Issue 21 | December 2011

Two intrepid adventurers, Nick and Sam, were sent off on a 7-day adventure, touring Ireland by car. However, there was a twist: the audience decided where they went and what they did.
Read

Share The Joy

DDB New Zealand
Issue 21 | December 2011

They wanted to remind New Zealander what chocolate is all about – Joy.
Read

Show Your Character

EHS 4D/BETC Euro RSCG
Issue 21 | December 2011

Insight: People love to tell stories about themselves in social channels and engage with platforms and campaigns which enable them to do so. In so doing, they then become the strongest advocates (and traffic drivers) for the campaign.
Read

The LolXperiment

Proximity London
Issue 21 | December 2011

As a teaser, a ‘fan message’ was sent to influential teenage vloggers and bloggers. First as a tweet. Next, a Facebook message. And finally, a beautifully handwritten letter! Inside the last was a note asking,which was most moving?
Read

Open Book Project

DDB Melbourne
Issue 20 | September 2011

The Open Book Project was created as an online forum for people to write and share journals about their experiences growing up. The objective was to make visitors realise they were not alone.
Read

Send a message to the future

Forsman & Bodenfors
Issue 20 | September 2011

The solution was to get people engaged in their own personal futures, interacting with friends and family by sending messages to them in future, messages which can’t be opened until the year 2030.
Read

Share your parents

Mortierbrigade
Issue 20 | September 2011

In Belgium, kids have pretty much everything they need. So they were asked to give some of the attention and stuff they get from their parents to the orphans. Including their parents.
Read

The Art of Shaping

BCM
Issue 20 | September 2011

Negative body image is an issue that affects all women. Triumph’s strategy was to be an ally to real women real women and to position the Shape Sensation range as a solution.
Read

The Big Trip

Baumann Ber Rivnay Saatchi & Saatchi Israel
Issue 20 | September 2011

It seemed only right that the brand should be ‘Always with you’, even in the most remote parts of the world which young Israeli back-backers got to. The plan was simply to take the chocolate to its consumers, wherever they happened to be.
Read

21st Century Legends

Partners Andrews Aldridge
Issue 19 | June 2011

‘21st Century Legends’ was a unique prospect relationship programme with a series of extraordinary films about the extraordinary cars at its heart. Featuring the people who design, craft and drive Rolls-Royce motor cars, the films bore evocative titles such as ‘The Man who became a Paint’, ‘Silence at the Racetrack’ and ‘The Ghost in the Photograph’.
Read

A Painter/Decorator, a Sex Symbol And 20 Seconds Of Fame

Proximity Colombia
Issue 19 | June 2011

On the assumption that like most red-blooded Colombian males, painter/decorators would be interested in women, the idea was to use a sex symbol to coax a response from the target group. But not just any old sex symbol. Natalia. Such a blonde bombshell, one men’s magazine devoted an entire issue to her alone.
Read
< | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | >

NEW SUBSCRIPTION PACKAGE

Get the magazine + five passwords to the archive and now + the mag in PDF form to share.

One sub, many beneficiaries!

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 60
Buy