Integrated
625 Articles
625 Articles
1000 Bathursts
The Monkeys, part of Accenture Interactive
Issue 62 | March 2022
Throw Another Steak on the barbie
BMF
Issue 28 | September 2013
Rather than barbecue steak, Australians were starting to grill seafood and chicken in summer.
Why wait until it’s too late?
Ogilvy & Mather Amsterdam
Issue 28 | September 2013
The Funeral Insurance Company DELA was a co-operative of three million members. Its heritage was as a company which not only believed in a dignified farewell for everyone but in people being there for each other.
A barrel of Maes for everyone named Maes
TBWA Belgium
Issue 27 | June 2013
Maes was Belgium’s No.2 selling beer but was being outsold by the market leader by 4:1.
And the world stood still
Partners Andrews Aldridge
Issue 27 | June 2013
The Wraith was the most powerful and technologically-advanced Rolls-Royce ever. Rolls-Royce wanted a launch campaign that was equally breathtaking. An experience filled with firsts, which challenged perceptions, pushed boundaries and took them into new territory.
Be good with money
Colenso BBDO/Proximity New Zealand
Issue 27 | June 2013
Bank of New Zealand was one of New Zealand’s ‘big’ four banks.
CataCombo Sound System
Akestam Holst
Issue 27 | June 2013
Pause was a hi-fi and ‘custom sound systems’ store in Stockholm owned by Fredrik Helmquist.
Friendship Experiment
Ogilvy & Mather Shanghai
Issue 27 | June 2013
China’s skyrocketing growth in recent years had led to mass migration to the big cities. As a result, people had become colder and more indifferent towards each other.
Hashtag Killer
DDB NY
Issue 27 | June 2013
WATERisLIFE is a charity dedicated to providing ‘clean water to those in need’. The ‘Hashtag Killer’ campaign set to the ironic #FirstWorldProblems meme in which the privileged middle-classes tweeted about the hazards of everyday life.
Mariachi Doritos
AMVBBDO
Issue 27 | June 2013
For a period of five years, Doritos had seen significant success targeting a youthful audience of 16-24 socially active snack consumers. But in order to continue growing the brand, Doritos had to engage a new consumer base of 25-44 year olds.
Super Message SIC
A-Tono
Issue 27 | June 2013
San Carlo is a chips and snacks company that holds the biggest market share in Italy. In 2012 they didn’t have a social network presence so we suggested to enter this arena in a consistent way, that would have done good both to the company awareness and to someone in need.
Work for Will
BBDO Atlanta
Issue 27 | June 2013
AT&T wanted to launch the Nokia Lumia 920, a new Windows 8 Phone.
6.05 Experiential Space
JWT Beirut
Issue 26 | March 2013
In a recessive market, where growth was mainly driven by a naturally demanding and easily bored youth, depechemode wanted to make sure they came up with a fresh and engaging concept that would constantly renew itself.
Daybreak
BBDO New York
Issue 26 | March 2013
AT&T was responsible for some of the advanced technologies that were making people’s lives better. But people still thought of them as just a phone company. AT&T wanted them to change that.
Demand Equal Pay
DDB Group New Zealand / Rapp Tribal
Issue 26 | March 2013
On average, women in New Zealand are paid 10% less for doing the same job as men
In my new world
JWT Beirut
Issue 26 | March 2013
MTC Touch is the leading mobile operator in Lebanon with over 2 million subscribers. So, when they wanted to rebrand themselves from MTC Touch to Touch, we turned to our subscribers to create the campaign.
Recipeace - Peace Day - White Pencil Competition
Leo Burnett Chicago
Issue 26 | March 2013
Peace One Day had created International Peace Day, a day devoted to strengthening the ideals of peace within and among all nations and peoples. However, since its inception in 2001, the day had not gained momentum or captivated an audience.
Subsidio
Ogilvy Design, Lisbon
Issue 26 | March 2013
In Portugal, nearly all public and private sector employees receive an extra month’s salary in the summer and Christmas holidays. This is called subsídio. One of the first measures the government took when the economic crisis began to bite was to do away with these extra payments.
We Are David Bailey
Cheil UK
Issue 26 | March 2013
When Samsung launched its range of NX Smart cameras, the market for compact system cameras was dominated by Pentax, Nikon and Panasonic.
Honesty should not go unrewarded
Clemenger BBDO Melbourne
Issue 25 | December 2012
For two years, NAB had been championing fairer banking for Australians. In fact NAB was the only bank to centre their whole business around giving their customers a better deal.
Lets speak baby
Publicis Conseil and Marcel, Paris
Issue 25 | December 2012
Infant Formula brands are all very similar. The only way that brands could differentiate their expertise was to talk about their ingredients, issuing complicated and incomprehensible formula messages that left poor mums completely perplexed.
Mosaic
OgilvyOne London
Issue 25 | December 2012
In November 2011 British Airways re-launched their frequent flyer programme, the Executive Club, with a new positioning, new product features and a new look & feel.
NAB Stand-ins
Clemenger BBDO Melbourne
Issue 25 | December 2012
NAB (National Australia Bank) has been sponsoring the AFL for over 10 years. Throughout this time they have demonstrated their support through the many programs they have helped to foster.
Orange Different Business
Publicis Chemistry
Issue 25 | December 2012
Orange is such a powerful consumer brand it struggles to connect with a business audience. The agency was briefed to make Orange more business-like. But they said, don’t try to be more business-like, talk to business people who are Orange-like.
Paint the town black
Saatchi & Saatchi London
Issue 25 | December 2012
In 2009 Diageo celebrated Arthur’s Day on the last Thursday (get it?) of September to bang the drum for the 250th anniversary of Arthur Guinness’s signing of a 9,000-year lease on the Dublin brewery.
Passionmeter
DDB Paris
Issue 25 | December 2012
McDonald’s was one of the sponsors of the UEFA European Cup in June, July 2012. They wanted to make the most of their sponsorship and get football fans to identify the brand as passionate about football too.
Pizza Roulette
Barnes, Catmur & Friends
Issue 25 | December 2012
While Hell pizzas are popular in New Zealand, research showed that there was a lack of "product connection". In other words, Hell's pizzas needed to walk the talk. The agency's task was to bridge the gap between the brand and its products.
The Chosen One
Barnes, Catmur & Friends
Issue 25 | December 2012
Craft beer is a hugely competitive area in New Zealand. Only the wine sector has more brands in the supermarket. The challenge was to name a product, design its packaging, launch it and nab 5% of the market in 12 months.
The V Motion Project
Colenso BBDO
Issue 25 | December 2012
V Energy is a strong number one in the New Zealand energy drink market. Recently, the market exploded with hungry, brash brands like Mother, Monster, and Rockstar, determined to attack V.
Book Burning Party
Leo Burnett Detroit
Issue 24 | September 2012
Due to a struggling economy, Troy, Michigan could no longer afford its library, so it scheduled a vote for a 0.7% tax increase.
BYO cup day
Leo Burnett Melbourne
Issue 24 | September 2012
Slurpee had always been a different kind of drink. It allowed people to pour, mix and fill their cup any way they liked.