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Mail & Door Drops
654 Articles
 

IKEA Catalogue

Ogilvy Social.Lab Brussels

Issue 58 | March 2021

The Ice Breaker

Wunderman ME
Issue 6 | March 2008

A door hanger mailer created for the residents of a building project in Downtown Burj Dubai, encouraging the community to attend a barbeque party.
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The World’s Longest Cover Letter

Tribal DDB GmbH
Issue 6 | March 2008

A mailing that demonstrates the exceptional length of the new Golf Variant by describing it from driver’s seat to boot.
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Touching Brands Chocolate Letter

Proximity London
Issue 6 | March 2008

A mailing of 6,000 personalised letters made out of the finest milk chocolate. The letter was designed to encourage the target audience to smell, touch and taste it, and explains the principle of engaging the senses to create more emotive connections with customers.
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Useful v. Useless Information

OgilvyOne London
Issue 6 | March 2008

A DM pack to show how IBM can help IT Managers find the information their company needs, in a sea of out-of-date, irrelevant data.
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Wet Paper

CP Proximity
Issue 6 | March 2008

Aigües de Barcelona (water distributor for Barcelona) was seen as old-fashioned by its clients. In order to launch its new website, where users could complete transactions online, the agency sent out a twist on the ‘usual boring letter’ by making it appear that the paper had been water damaged. Only the important information remained, leading the customer to the website.
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Wetsuit

Partners Andrews Aldridge
Issue 6 | March 2008

The mailing of actual wetsuit material to water sports enthusiasts in order to dramatise one of the many reasons why autumn is Wales’ peak season.
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'Give A Few Bob'

Communications Agency
Issue 5 | December 2007

An integrated campaign to raise awareness of prostate cancer and the Prostate Cancer Research Foundation (PCRF). Bob Monkhouse was brought back from the dead to talk about losing his battle with the disease, create impact, achieve cut-through and generate word of mouth. The campaign centred around a 40" film made using archive footage, supported by mail, email, press and retail initiatives.
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3D Mailing 'Euro-pallet'

B&F - Bruggemann & Freunde
Issue 5 | December 2007

A three-dimensional mailing in the shape of a wooden box standing on a real miniature euro-pallet to demonstrate the skills of the printing house. The box contains several sample packages and a hardback book, which demonstrate the innovative packaging solutions offered by Rehms Druck GmbH.
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Balls All Over The Place

Clemenger Proximity Melbourne
Issue 5 | December 2007

A door drop activity for a local tennis coaching service which involved scattering used tennis balls in front of people's homes, accompanied by the question 'Balls all over the place?' and the number to call for lessons.
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Centurion Innovation

Singleton OgilvyOne
Issue 5 | December 2007

An invitation to migrate loyal Centurion Cardmembers to the enhanced Centurion Card, made from titanium. The creative carried the idea of the first genuine metal Card through in its execution - the card was embedded in an anodised metal letter that contained details of the new benefits.
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Eviction Notices

Draftfcb Johannesburg
Issue 5 | December 2007

A mail campaign sent out to potential customers' houses, encouraging them to use Raid insecticide to fight insects in their homes. The miniature mailer was actually addressed to the pests of the home and took the form of an eviction notice, informing them that their presence would no longer be tolerated.
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Expand Your Playground

MRM Worldgroup / McCann Direkte Norway
Issue 5 | December 2007

An expanding floor plan to show how a FlexMortgage can be used to fulfil your dreams.
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Flying Toilet

EHS Brann Cirencester
Issue 5 | December 2007

An envelope with the headline 'Flying Toilet Enclosed' and inside a plastic bag containing information about Practical Action's sanitation projects in Kenya and a letter signed by ex-Monty Python member Terry Jones.
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Foodscapes

Tullo Marshall Warren
Issue 5 | December 2007

A campaign using the creative idea of landscapes made entirely out of organic fruit, vegetables, cheese and bread to persuade Sainsbury's shoppers to try something new from Sainsbury's extended organic range.
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Garter

Arc Worldwide Manila
Issue 5 | December 2007

A two-phase strategy devised to get top level male executives to sample the multivitamin Max by Revicon. The first step was to get the secretary on side by offering her an irresistible incentive. The second, to grab and sustain her boss's attention with the help of a special messenger.
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GetAngry.com

Singleton OgilvyOne
Issue 5 | December 2007

A two-phased campaign encompassing mail and digital to increase Lenovo share of competitive business accounts. The strategy was built around an independent study, which claimed that Lenovo's computers are the most reliable PCs in the world, along with a simple human truth - the anger and frustration that an unreliable PC can cause. The campaign simply delivered the tools to let individuals release that frustration.
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Height Chart

Proximity London
Issue 5 | December 2007

A mailing in the form of a height chart to show that one in five children in Liberia dies before their fifth birthday and to raise cash donations from warm Save the Children supporters.
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Historic Rubble

OgilvyOne worldwide Chicago
Issue 5 | December 2007

A weighty direct mail package covered with a picture of one of Chicago's historic landmarks and containing a piece of rubble from the actual demolished building pictured.
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Listerine Embossed Letter

RMG Connect
Issue 5 | December 2007

A DM piece to prospect dental professionals to encourage them to try and then recommend Listerine Advanced Tartar Control to their patients. The piece appears as if it's blank - a pure white sheet. On closer inspection the letter is revealed in an embossed font.
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Microsoft 'Multiply'

Wunderman
Issue 5 | December 2007

A 'Russian Doll' series of tubes expressing the proposition 'Do more with what you've got'.
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Pimp Our Ads (pimpourads.com)

Lavender*
Issue 5 | December 2007

An integrated campaign driving people to create their own road safety ads via an interactive website pimpourads.com for the chance of winning a Toyota Yaris.
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Scam Letter'

M&C Saatchi / Mark
Issue 5 | December 2007

A 'scam letter' in the form of familiar email spam contained within a warning plastic envelope, appearing as if having been intercepted by Optus Security Suite and alerting the recipient to the fact that the letter may be spam.
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Science 'Jelly Baby' DM and Email

Draftfcb London
Issue 5 | December 2007

A mail and email campaign inspired by the 'Death of the Jelly Baby' experiment to capture the sense of awe and discovery possible in Science teaching.
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SickKids 2006 September Loyalty DM

Rapp Collins, a division of DDB Canada
Issue 5 | December 2007

A September loyalty mailing to SickKids donors, leveraging a 'back to school' theme and incorporating a brown paper lunch bag as the 'bounceback'.
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Terra Fighters 2007

OgilvyOne worldwide Madrid
Issue 5 | December 2007

An incentive plan for the Terra sales team, based on the theme of Mexican wrestling and pitting the sales reps' skills against each other for the chance of winning quarterly prizes and a holiday.
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The Dangers of Backyard Cricket

Rapp Collins Melbourne
Issue 5 | December 2007

A mailing demonstrating that the most innocent activities can potentially put you out of action to highlight the need for income protection. A humorous brochure and straight-talking letter point out the hazards of playing backyard cricket to an audience of young family men who might otherwise think they were low risk.
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The Road To Enlightenment

Claydon Heeley, a division of Zulu Network
Issue 5 | December 2007

The Road to Enlightenment is a whole new philosophy on city driving, hosted by Dr Tridion and brought to you by the new smart fortwo. The central hub of the campaign is Dr Tridion's site - www.smartenlightenment.co.uk - where you can learn more about your driving demeanour and explore the new fortwo. Customers were driven to the site via a series of interactive banner ads, demonstrating key product points in self-help language. A DM pack - The Glovebox Guru - contained self-help cards designed to calm distressed drivers. Supporting press, posters and radio elements were developed with AMV BBDO.
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Unfold The Extras

OgilvyOne worldwide Frankfurt
Issue 5 | December 2007

An unusually folded letter to communicate all the added benefits of the HVB Giro Account compared to the competition.
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Yellow Stickies Mailing

Proximity Amsterdam
Issue 5 | December 2007

A mail campaign to draw attention to the new commercially licensed Jeep Commander and the amendments to the law governing tax payable on commercial vehicles. The pack contained the brochure for the 'regular' Jeep Commander, with the addition of yellow post-it notes to show that the only real difference with the commercial Commander is that you have fewer seats and pay less money.
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20°C

Saatchi & Saatchi
Issue 4 | September 2007

A mail pack containing a sample of unbranded washing powder and a piece of black cloth with instructions to wash it at 20°C. When washed, the cloth turns pure white, revealing the message - ‘it’s that easy to get your clothes pure and clean at only 20°C.’ The mailing could also be used as a discount voucher.
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