Agency self-Promotion

A mailing to members of the ad and media industry to express the personal nature of direct mail and invite them to an event. The mailing took the form of a mailed Facebook ‘friend request’, with several key Facebook staples interpreted physically.

In order to draw attention to the fast turnaround of their tailor-made envelopes, Swedish company Bong Ljungdahl promoted a website based competiton through a series of mailings.

In order to advertise its new interest rate on deposits, Banco Gallego produced an integrated campaign around a viral video revealing the reason for ex-Spanish national goalkeeper Julen Lopetegui live on-air faint.

A mailing designed to look like the IT recruitment page of a newspaper, sent to MDs of start-up companies to encourage them to sign up for the BT Business One and IT Manager package.

A Christmas card that appears to have been unsuccessfully delivered to a homeless man named Lasse. The card arrived at the target recipient's address because theirs was the ‘return to sender’ address printed on the back of the envelope.

A mailing to IT Decision Makers of medium to large sized companies promoting Microsoft's new server and tools system. Designed to help the recipient cover for the newfound sense of freedom the technology would afford them, the mailing contained a small mirror designed to be attached to their computer monitor - warning them of approaching workmates

A ‘scary’ short story booklet mailed to The Ardbeg Committee – 40,000 evangelical members in over 100 countries worldwide – launching the 'Airgh Nam Beist' whisky.

A guerrilla mailing for TBWAHUNTLASCARIS in order to bolster their creative department.

A mailing/poster campiagn for Land Rover using an iconic event in history to simplify a rather dull and complicated subject, the business tax code, targeting small business owners and persuading them to purchase.

Direct mail campaign for temping agency Vedior, in which a ‘Test Box’ containing five test tubes filled with ‘bacteria’ was sent to HR managers in order to ‘test’ the service of the company in the event of staff sickness.

A mailing, sent to families belonging to the Frankfurt Protestant community that have children under the age of 12 who have not yet been baptised, printed on special paper which revealed its message when submerged in water.

A door hanger mailer created for the residents of a building project in Downtown Burj Dubai, encouraging the community to attend a barbeque party.

A mailing that demonstrates the exceptional length of the new Golf Variant by describing it from driver’s seat to boot.

A mailing of 6,000 personalised letters made out of the finest milk chocolate. The letter was designed to encourage the target audience to smell, touch and taste it, and explains the principle of engaging the senses to create more emotive connections with customers.

A DM pack to show how IBM can help IT Managers find the information their company needs, in a sea of out-of-date, irrelevant data.

Aigües de Barcelona (water distributor for Barcelona) was seen as old-fashioned by its clients. In order to launch its new website, where users could complete transactions online, the agency sent out a twist on the ‘usual boring letter’ by making it appear that the paper had been water damaged. Only the important information remained, leading the customer to the website.

The mailing of actual wetsuit material to water sports enthusiasts in order to dramatise one of the many reasons why autumn is Wales’ peak season.

An integrated campaign to raise awareness of prostate cancer and the Prostate Cancer Research Foundation (PCRF). Bob Monkhouse was brought back from the dead to talk about losing his battle with the disease, create impact, achieve cut-through and generate word of mouth. The campaign centred around a 40" film made using archive footage, supported by mail, email, press and retail initiatives.

A three-dimensional mailing in the shape of a wooden box standing on a real miniature euro-pallet to demonstrate the skills of the printing house. The box contains several sample packages and a hardback book, which demonstrate the innovative packaging solutions offered by Rehms Druck GmbH.

A door drop activity for a local tennis coaching service which involved scattering used tennis balls in front of people's homes, accompanied by the question 'Balls all over the place?' and the number to call for lessons.

An invitation to migrate loyal Centurion Cardmembers to the enhanced Centurion Card, made from titanium. The creative carried the idea of the first genuine metal Card through in its execution - the card was embedded in an anodised metal letter that contained details of the new benefits.

A mail campaign sent out to potential customers' houses, encouraging them to use Raid insecticide to fight insects in their homes. The miniature mailer was actually addressed to the pests of the home and took the form of an eviction notice, informing them that their presence would no longer be tolerated.

An expanding floor plan to show how a FlexMortgage can be used to fulfil your dreams.

An envelope with the headline 'Flying Toilet Enclosed' and inside a plastic bag containing information about Practical Action's sanitation projects in Kenya and a letter signed by ex-Monty Python member Terry Jones.

A campaign using the creative idea of landscapes made entirely out of organic fruit, vegetables, cheese and bread to persuade Sainsbury's shoppers to try something new from Sainsbury's extended organic range.

A two-phase strategy devised to get top level male executives to sample the multivitamin Max by Revicon. The first step was to get the secretary on side by offering her an irresistible incentive. The second, to grab and sustain her boss's attention with the help of a special messenger.

A two-phased campaign encompassing mail and digital to increase Lenovo share of competitive business accounts. The strategy was built around an independent study, which claimed that Lenovo's computers are the most reliable PCs in the world, along with a simple human truth - the anger and frustration that an unreliable PC can cause. The campaign simply delivered the tools to let individuals release that frustration.

A mailing in the form of a height chart to show that one in five children in Liberia dies before their fifth birthday and to raise cash donations from warm Save the Children supporters.

A weighty direct mail package covered with a picture of one of Chicago's historic landmarks and containing a piece of rubble from the actual demolished building pictured.

A DM piece to prospect dental professionals to encourage them to try and then recommend Listerine Advanced Tartar Control to their patients. The piece appears as if it's blank - a pure white sheet. On closer inspection the letter is revealed in an embossed font.