Agency self-Promotion

A 'Russian Doll' series of tubes expressing the proposition 'Do more with what you've got'.

An integrated campaign driving people to create their own road safety ads via an interactive website pimpourads.com for the chance of winning a Toyota Yaris.

A 'scam letter' in the form of familiar email spam contained within a warning plastic envelope, appearing as if having been intercepted by Optus Security Suite and alerting the recipient to the fact that the letter may be spam.

A mail and email campaign inspired by the 'Death of the Jelly Baby' experiment to capture the sense of awe and discovery possible in Science teaching.

A September loyalty mailing to SickKids donors, leveraging a 'back to school' theme and incorporating a brown paper lunch bag as the 'bounceback'.

An incentive plan for the Terra sales team, based on the theme of Mexican wrestling and pitting the sales reps' skills against each other for the chance of winning quarterly prizes and a holiday.

A mailing demonstrating that the most innocent activities can potentially put you out of action to highlight the need for income protection. A humorous brochure and straight-talking letter point out the hazards of playing backyard cricket to an audience of young family men who might otherwise think they were low risk.

The Road to Enlightenment is a whole new philosophy on city driving, hosted by Dr Tridion and brought to you by the new smart fortwo. The central hub of the campaign is Dr Tridion's site - www.smartenlightenment.co.uk - where you can learn more about your driving demeanour and explore the new fortwo. Customers were driven to the site via a series of interactive banner ads, demonstrating key product points in self-help language. A DM pack - The Glovebox Guru - contained self-help cards designed to calm distressed drivers. Supporting press, posters and radio elements were developed with AMV BBDO.

An unusually folded letter to communicate all the added benefits of the HVB Giro Account compared to the competition.

A mail campaign to draw attention to the new commercially licensed Jeep Commander and the amendments to the law governing tax payable on commercial vehicles. The pack contained the brochure for the 'regular' Jeep Commander, with the addition of yellow post-it notes to show that the only real difference with the commercial Commander is that you have fewer seats and pay less money.

A mail pack containing a sample of unbranded washing powder and a piece of black cloth with instructions to wash it at 20°C. When washed, the cloth turns pure white, revealing the message - ‘it’s that easy to get your clothes pure and clean at only 20°C.’ The mailing could also be used as a discount voucher.

A book documenting some of the iconic concerts of the past few decades with the aim of telling the very small number of genuinely influential music promoters, band managers and agents that The O2 is the 21st Century’s first new legendary venue for live music.

A mailing in the form of a fold-out picnic rug and hamper to promote food retailer Waitrose’s ‘Best of British’ seasonal produce and drive customers to shop in branch this summer.

A mailing to IT directors at high street banks to promote the main benefit of Microsoft Branch Office Solution - that it helps make branch staff more productive. The mailing is in the form of a real Bonsai tree with a 4ft tall support cane and the message, ‘Expect a lot more growth from your branches.’

A pack containing a model Volvo C30, a cleaning cloth and a hammer, with the invitation to ‘buff it or bash it’. The idea was to adopt the ‘love it or hate it’ strategy to get people talking about the new car.

Mailing in the form of a magazine for cats sent to the MARS database to promote the Catsan litter product.

To demonstrate to professional customers just how easy it is to click on their online account management service, EDF sent them a DVD containing a Nouvelle Vague style short film during which nothing happens except for telling customers to click anywhere to access the Online Agency. Not to do so becomes absurd.

A mail pack containing a Guide Dog collar and explaining the process of training a guide dog in order to raise corporate sponsorship to train and support a dog for two years.

A very small envelope containing a mailing that, in its unfolding, demonstrates the unnoticed growth of a colon tumour.

A direct mailer to media commentators and journalists to launch the new Tooheys Extra Dry work ‘HarvesTED’.

A mailing to lapsed yoga attendees in the form of a flexible rubber doll with a photo of their face appended to the body.

A ‘cemetery’ mail pack and website inviting creative and art directors to give their dead ideas a proper burial and go to Getty Images for inspiration on new ideas.

A quirky and irreverent mailing - in line with Just Car’s brand personality - to appeal to their young customers’ sense of fun and to get them to opt-in for online promotional material. The mailing offered recipients the chance to win an extreme Redballoon adventure trip and gave them a spare pair of undies ‘just in case’.

An invitation in the form of a Picasso painting with the teaser, ‘Could Picasso be a long-lost relative’ to secure the time of top CEOs at IBM’s client appreciation event. The highlight of the event was to be a speech by the leader of The National Geographic Society’s (and IBM-backed) Genographic Project, which traces human migratory history.

A simple mailer and press insert using the motif of a puppeteer’s strings, which untie when the envelope is opened, to demonstrate how easy it is for the recipient to set a victim of violence free.

A brave campaign that tackles head-on the negative perceptions that people have about Wales in the autumn. This test mailer consisted of a rain mac and an invitation to come and enjoy the rain.

A miniature-sized courier pack to announce the release of Ratchet & Clank: Size Matters to New Zealand technology and gaming journalists. The biggest Playstation PSP release for 2007 was launched on the smallest scale possible - so small the covering letter had to be read by a magnifying glass, and the actual size wall poster measured 4.5cm by 6.5cm.

Treat Every Environment Special (TREES) sent a mailer to HR and Finance directors to encourage paper recycling in the corporate sector. The mailer contained stickers that could be placed on photocopiers allowing the message to be replicated and seen by every employee in the company.

A door drop campaign consisting of a series of leaflets looking like takeaway menus but actually explaining what workout you need to do after consuming each of the dishes.

A humorous mailing in the form of a questionnaire to encourage taxi drivers to put themselves in their passengers’ seats and see that the Chrysler 300C represents a compelling option for a taxi.