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Mail & Door Drops
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IKEA Catalogue

Ogilvy Social.Lab Brussels

Issue 58 | March 2021

A New Chapter in Music History

Stephens Francis Whitson
Issue 4 | September 2007

A book documenting some of the iconic concerts of the past few decades with the aim of telling the very small number of genuinely influential music promoters, band managers and agents that The O2 is the 21st Century’s first new legendary venue for live music.
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Best of British

Kitcatt Nohr Alexander Shaw
Issue 4 | September 2007

A mailing in the form of a fold-out picnic rug and hamper to promote food retailer Waitrose’s ‘Best of British’ seasonal produce and drive customers to shop in branch this summer.
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Bonsai

Harrison Troughton Wunderman
Issue 4 | September 2007

A mailing to IT directors at high street banks to promote the main benefit of Microsoft Branch Office Solution - that it helps make branch staff more productive. The mailing is in the form of a real Bonsai tree with a 4ft tall support cane and the message, ‘Expect a lot more growth from your branches.’
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Buff it? Or Bash it?

EHS Brann Cirencester
Issue 4 | September 2007

A pack containing a model Volvo C30, a cleaning cloth and a hammer, with the invitation to ‘buff it or bash it’. The idea was to adopt the ‘love it or hate it’ strategy to get people talking about the new car.
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Catsan Magazine

OgilvyOne worldwide Lisbon
Issue 4 | September 2007

Mailing in the form of a magazine for cats sent to the MARS database to promote the Catsan litter product.
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Click on the Online Agency

Proximity BBDO
Issue 4 | September 2007

To demonstrate to professional customers just how easy it is to click on their online account management service, EDF sent them a DVD containing a Nouvelle Vague style short film during which nothing happens except for telling customers to click anywhere to access the Online Agency. Not to do so becomes absurd.
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Collar Pack

BMF
Issue 4 | September 2007

A mail pack containing a Guide Dog collar and explaining the process of training a guide dog in order to raise corporate sponsorship to train and support a dog for two years.
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Colon Cancer Mailing

Y&R Germany
Issue 4 | September 2007

A very small envelope containing a mailing that, in its unfolding, demonstrates the unnoticed growth of a colon tumour.
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Farmer’s Tin

BMF
Issue 4 | September 2007

A direct mailer to media commentators and journalists to launch the new Tooheys Extra Dry work ‘HarvesTED’.
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Flat Rubber Doll

OgilvyOne worldwide Japan
Issue 4 | September 2007

A mailing to lapsed yoga attendees in the form of a flexible rubber doll with a photo of their face appended to the body.
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Idea Graveyard

Heye,121 GmbH/Tribal DDB Munich
Issue 4 | September 2007

A ‘cemetery’ mail pack and website inviting creative and art directors to give their dead ideas a proper burial and go to Getty Images for inspiration on new ideas.
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Just Car Undies

Rapp Collins Melbourne
Issue 4 | September 2007

A quirky and irreverent mailing - in line with Just Car’s brand personality - to appeal to their young customers’ sense of fun and to get them to opt-in for online promotional material. The mailing offered recipients the chance to win an extreme Redballoon adventure trip and gave them a spare pair of undies ‘just in case’.
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Picasso and You

OgilvyOne worldwide Kuala Lumpur
Issue 4 | September 2007

An invitation in the form of a Picasso painting with the teaser, ‘Could Picasso be a long-lost relative’ to secure the time of top CEOs at IBM’s client appreciation event. The highlight of the event was to be a speech by the leader of The National Geographic Society’s (and IBM-backed) Genographic Project, which traces human migratory history.
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Puppet

Arc Worldwide / Leo Burnett Advertising
Issue 4 | September 2007

A simple mailer and press insert using the motif of a puppeteer’s strings, which untie when the envelope is opened, to demonstrate how easy it is for the recipient to set a victim of violence free.
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Rain Mac

Partners Andrews Aldridge
Issue 4 | September 2007

A brave campaign that tackles head-on the negative perceptions that people have about Wales in the autumn. This test mailer consisted of a rain mac and an invitation to come and enjoy the rain.
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Size Matters

TEQUILAAuckland in association with TBWAPR
Issue 4 | September 2007

A miniature-sized courier pack to announce the release of Ratchet & Clank: Size Matters to New Zealand technology and gaming journalists. The biggest Playstation PSP release for 2007 was launched on the smallest scale possible - so small the covering letter had to be read by a magnifying glass, and the actual size wall poster measured 4.5cm by 6.5cm.
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Stick & Save

Arc Worldwide / Leo Burnett Advertising
Issue 4 | September 2007

Treat Every Environment Special (TREES) sent a mailer to HR and Finance directors to encourage paper recycling in the corporate sector. The mailer contained stickers that could be placed on photocopiers allowing the message to be replicated and seen by every employee in the company.
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Takeaway

Harrison Troughton Wunderman
Issue 4 | September 2007

A door drop campaign consisting of a series of leaflets looking like takeaway menus but actually explaining what workout you need to do after consuming each of the dishes.
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Taxi Driver DM

Proximity BBDO
Issue 4 | September 2007

A humorous mailing in the form of a questionnaire to encourage taxi drivers to put themselves in their passengers’ seats and see that the Chrysler 300C represents a compelling option for a taxi.
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The Bookmark

JWT Beirut
Issue 4 | September 2007

Two-part bookmark mailer from JWT Beirut to its clients for Christmas / Adha / New Year, with a special message of peace for Lebanon.
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The Children’s Mobile ‘Sofia Model’

OgilvyOne worldwide Frankfurt
Issue 4 | September 2007

A two-part mailing to German businesses already active in Bulgaria to raise financial support for the new charity Prijateli, which supports abandoned children in Sofia. The first mailing involved a mobile kit, whose parts were anything but child-friendly. This was followed up by a letter from the Bulgarian consulate including a brochure and money transfer form.
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Transistor Radio Kit

Proximity Philippines
Issue 4 | September 2007

A mail piece in the form of a ‘do-it-yourself’ transistor radio kit to raise awareness of the country’s first-ever radio-specific advertising awards and encourage agency creatives to enter their work.
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Welcome

Bruketa&Zinic OM
Issue 4 | September 2007

A door drop in aid of an organisation for abandoned dogs. The picture shows a cute dog looking up at you from your doormat and asking you to pick him up.
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White Letter

Proximity Portugal
Issue 4 | September 2007

A totally blank letter enclosing BES’s new concept credit card – the White Card – to convey the idea of ‘giving someone a white letter’ (Portuguese equivalent of ‘the green light’) when it comes to making credit card purchases.
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'60% of this pack is rubbish'

MercerBell
Issue 3 | June 2007

An eye-catching mailing in the form of a recycling bin made out of recycled material to announce the relaunch of Fuji Xerox’s 60% recycled paper.
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'Cut Out the Big Guy' and 'Half a Bill'

TEQUILAAuckland
Issue 3 | June 2007

Challenger brand Woosh tackles market leader Telecom head-on in this mailing where they literally ‘cut out the big guy’, apparently cutting out their competitor’s logo from the envelope. The later unaddressed mailpiece targeting households in key Woosh network zones comprised of half a letter, to show prospects that they could get half their monthly phone bill if they switched to Woosh.
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A1 Flipchart

The Leith Agency
Issue 3 | June 2007

Part of a daring and original launch campaign for SEAT as they actively marketed to the Fleet market for the first time. A mailing in the form of an A1 ‘brainstorming’ flipchart based on the idea of the ‘crap’ people have to put up with at work, and the positioning of a SEAT car as the perfect antidote.
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Burns Baby Burns

The Leith Agency
Issue 3 | June 2007

A portrait of Robbie Burns wearing sunglasses sent to journalists and Foreign and Commonwealth Offices worldwide to promote Scotland internationally as a modern, confident and forward-thinking country.
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Clay Kit

Leo Burnett India
Issue 3 | June 2007

A direct mail piece for a playschool containing six packs of play doh and an instructional booklet with diagrams of animals.
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Costello Mailing

BMF
Issue 3 | June 2007

A mailpack sent to pre-retirees containing the Federal Treasurer’s budget speech with its proposed changes to superannuation, tax and pension laws and inviting the recipient to call ClearView to request a copy of their book that clarifies the changes, or to make an appointment with one of their financial advisers.
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