Joytopia

NBA 2K was the world's best-selling basketball video game. It had fostered a large community of players including some famous names.

PEN International was a charity established to promote the role of literature in cross-cultural understanding and to be a voice for writers who were attacked, imprisoned and even killed for their views.

Semcon's aim was to make the engineering profession attractive to a wider range of people.

Back in the days, breakdance and graffiti were inseparable art forms in the melting pot of hip-hop culture.

The one thing that interrupts a great time with friends is stopping the conversation to get more drinks and queuing at the bar for the next round.

In elite football, fine margins separated the good from the truly great.

Bullying has moved from schoolyards to social media. Around the world, cyberbullying was quickly becoming one of society's most serious problems, creating millions of victims.

Nearly 1 in 50 Americans are living with paralysis.

Like all classical music radio stations, the problem for Belgium’s Klara is how to woo younger music lovers, who know little or nothing about classical music.

Over 65% of the Australian continent still receives no mobile signal, an area of mostly harsh outback bigger than the entire European Union.

Nissan's aim, lofty as it might sound, is to become the driver's partner so that the driving experience is always enhanced.

Nivea Men, the toiletries and personal care giant, sought a solution to the problem to help men care more about, and be more confident of, their odour issues.

Off-piste skiing and snowboarding are more popular than ever. But also dangerous.

What business exactly are telecoms companies in? Connecting people is too glib.

Everyone is supposed to brush their teeth for two full minutes, twice a day.

Though Australia is blessed with plenty of sun, less than 15% of Australian households use solar power for their energy needs – despite its abundance and the potential savings.

Australian sports fans and administrators had become increasingly concerned about concussion in contact sports like rugby union, rugby league and rules football.

Australian Weaving was a small local towel-maker under threat from cheap imported towels.

The Dutch are a nation of cycling nuts, travelling several hundred kilometres per person per year.

Lush actively supported LGBT rights, and while many societies had seen huge progress in LGBT rights, the general public was still mostly unaware that 2.8 billion people lived in countries where being LGBT was a crime.

The insight behind this campaign was that fire-engines, police cars, mail delivery vehicles, food trucks, ice cream vans and others were all designed and built to serve a very specific purpose.

In an increasingly cashless society, charities, which relied on spontaneous and often relatively small donations, were disadvantaged.

A captcha was a security system that helped protect websites from automatic bots.

Tourism Victoria's 'Remote Control Tourist' had been an award-winning and mould-breaking success.

MS Cycle was an annual event in Melbourne.

There were many routes donors could take that enabled them to give to charity.

U.K. agency M&C Saatchi experimented with artificial intelligence in a billboard campaign for a fake coffee brand that was said to take a "Darwinian approach to advertising."

For Listerine mouthwash, smiling was a universal human expression employed even by people who were born blind.

The Slow Down GPS app was designed to get drivers to slow down in areas where there were likely to be kids around, playing on or near the street.

The mission of the British Council in Singapore was to connect people with learning opportunities and creative ideas from the UK.