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564 Articles
 

Beach Guardians

Wunderman Thompson Hong Kong

Issue 58 | March 2021

Homeless Donation Boxes

Leo Burnett, Toronto
Issue 32 | September 2014

Raising The Roof was an organisation that sought to find long-term solutions to homelessness through investment in local communities and public education. Like many charities, they used collection boxes to raise donations.
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Instants V

TBWA Paris
Issue 32 | September 2014

Voyages-sncf.com was the online travel agency of SNCF, the French national railways company. As a travel expert, it was the number one e-commerce website in France, with 1,7 million visitors per day.
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Mindpong

M&C Saatchi
Issue 32 | September 2014

Brain tumours were the biggest cancer killer of children and adults under 40 and yet it was the least researched.
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Photobomb

Y&R Prague
Issue 32 | September 2014

To attract new customers Harley Davidson needed to address people that like Harley Davidson but didn't know they could actually afford such bike.
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Pizza Rescue

Ogilvy Malaysia
Issue 32 | September 2014

Nobody likes waiting for their pizza. In the business of pizza delivery, speed is crucial.
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Rain-Codes

Geometry Global HK
Issue 32 | September 2014

Cebu Pacific was a budget airline with a small marketing budget. The task was to come up with a highly cost effective idea during the rainy season, which would stimulate the city-dwellers of Hong Kong to book flights away from it all at cebupacific.com.
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Rio’s Iconic Landmark, Christ The Redeemer Appears in Naples, Christ The Redeemer Is Downloaded to Naples

M&C Saatchi Milan
Issue 32 | September 2014

The idea, designed by M&C Saatchi Milan in collaboration with Archdiocese of Rio de Janeiro, promoted and demonstrated the speed of Fastweb (the fastest broadband provider in Italy).
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Stockholm Is Your Canvas

M&C Saatchi Stockholm
Issue 32 | September 2014

Stockholm is your Canvas was an initiative for Stockholm Art Week allowing visitors to submit their art and have it displayed on a digital billboard in Stureplan, Stockholm.
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The search for Super. How we got people to care about superannuation.

MercerBell
Issue 32 | September 2014

One of the biggest challenges facing Australia's ageing population is superannuation, and there's over $18 billion of lost super in this country alone.
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The Street Store

M&C Saatchi Abel Cape Town
Issue 32 | September 2014

The Haven Night Shelter provided support, clothing, shelter and rehabilitation for homeless people in South Africa.
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The Unewesual campaign

Soul
Issue 32 | September 2014

Yorkshire Building Society wanted to bring the spirit of the Tour de France to the countryside of Yorkshire in order to celebrate their 150th anniversary and their role as an Official Supporter of the Tour de France 2014 Grand De´part.
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The Welcome Symphony

DM9DDB Sao Paulo
Issue 32 | September 2014

Johnson & Johnson wanted a campaign to launch a few weeks before Mothers' Day, reinforcing the values of Johnson's baby products with expectant mums.
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Turning Packaging Into Education

Red Fuse Communications, Y&R Myanmar, Y&R Malaysia
Issue 32 | September 2014

Recent political and economic reforms in Myanmar have opened up the country's trade borders to the rest of the world.
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A Bold Night Out

BBDO Singapore
Issue 31 | June 2014

As in many other parts of the world, the beer category in Singapore was in decline.
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Almost Identical

Del Campo Saatchi & Saatchi
Issue 31 | June 2014

There was an almost universally held belief that to be seen chewing gum created a bad impression of the person chewing.
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Blowing in The Wind

A°kestam Holst
Issue 31 | June 2014

When the pharmacy Apotek Hja¨rtat launched Apolosophy, a new premium range of products within beauty care, the task was to build credibility for a brand category that Swedes did not traditionally associate with pharmacies.
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Crashed Car Showroom

Whybin\TBWA Sydney
Issue 31 | June 2014

2014 started with more deaths on Australian roads than ever before and followed a year when the road toll reached almost 2,000 people.
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Dupé

Ogilvy Melbourne
Issue 31 | June 2014

Yarra Valley water was the largest of Melbourne's three water providers, catering for over 1.7 million people.
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Instant Newspaper Recycler

Saatchi & Saatchi Hong Kong Co.,Ltd
Issue 31 | June 2014

SHK East Point City is one of Hong Kong's top environmentally-friendly shopping malls, and they wanted to spread the green message to their consumers during the Chinese New Year seasonal period.
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Renovated Billboards

Jung von Matt AG
Issue 31 | June 2014

2013 was a tough year for DIY stores in Germany. In the aftermath of nearly 250 stores closing down and facing an ugly mass of sales-driven advertising, OBI, the biggest chain of DIY stores in Germany, was looking for something else.
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The Dishoom Story Plates

OgilvyOne London
Issue 31 | June 2014

Bombay style café Dishoom, was to open a second 200 seat branch in East London.
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The Social Swipe

Kolle Rebbe GmbH
Issue 31 | June 2014

The relief organisation MISEREOR supported people around the world through self-help initiatives.
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Words Can Be Weapons

Ogilvy & Mather, Beijing
Issue 31 | June 2014

The Centre for Psychological Research, Shenyang, was a government body concerned about the rise of juvenile crime.
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Audi Toy Service

Proximity Barcelona
Issue 30 | March 2014

Audi wanted to wish its customers and Client friends a Merry Christmas in a way that would help foster a real bond of warmth with the brand.
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Bentley Burial

Leo Burnett Tailor Made, Sao Paulo
Issue 30 | March 2014

Brazil has very few organ donors per capita. People don't know that there is no procedure or registration required to become a donor. You just tell your family.
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Brilliant Machines Rock

BBDO New York
Issue 30 | March 2014

GE was running an integrated campaign under the title "Brilliant Machines".
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Bucharest not Budapest

McCann Bucharest
Issue 30 | March 2014

Building on the patriotic campaigns of the recent past, ROM, Romania's leading chocolate-bar, wanted to remind Romanians that the brand was as Romanian as they were.
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Coca-Cola Happiness Machine

IUM Sweden
Issue 30 | March 2014

Coca-Cola wanted to create a moment of real joy for people to forge an emotional connection with the brand.
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Dog Park

Leo Burnett, Toronto
Issue 30 | March 2014

Yellow Pages is considered a dusty old phone book rather than a valuable search app. A city-wide, multimedia campaign was launched to demonstrate local expertise.
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Get All Right Launch Event

FCB Garfinkel
Issue 30 | March 2014

Jamaica is more than just a holiday destination; it's a feeling, an experience and a state of mind.
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