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Data Pro Quo

Shackleton

Issue 59 | June 2021

Dead End Job

Aim Proximity New Zealand
Issue 7 | June 2008

As a provider of educational software, parents are Academic Excellence’s key market. As a parent, your child’s education is of the utmost importance. Aim Proximity chose to bring the parents’ fear to life in a dramatic manner by showing the kind of job no parent would want their child ending up in - the sandwich board guy who hands out flyers.
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Deep Thoughts

YR Brands/Wunderman, Irvine
Issue 7 | June 2008

A real-world demonstration / event that instantly communicates the impressive wading depth of Land Rover vehicles.
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Ginger Sheep

Aim Proximity New Zealand
Issue 7 | June 2008

Complimenting the ‘refreshingly ginger’ Frank Ginger Beer line, Aim Proximity dyed a herd of sheep the fetching tone.
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Make Sure Nothing Stops You

Farm
Issue 7 | June 2008

A series of beer mats and washroom posters as part of a wider integrated campaign to encourage people, especially students and young people, to register to vote in the local elections.
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Onsala Sandwich Sausage – Now Ready-Sliced

GOSS
Issue 7 | June 2008

A series of sliced advertising executions to launch the new ‘ready-sliced’ Onsala sandwich sausage.
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Shark Week

Rapp Collins Sydney
Issue 7 | June 2008

SHARK WEEK is an annual documentary series shown exclusively on AUSTAR’s Discovery Channel in Australia. Now in its 10th anniversary year, AUSTAR wanted to put this must-see programming front of mind among beach-goers, while reminding them of the great documentaries available on AUSTAR. To achieve this, they placed a number of 'Shark-bitten' surfboards at beaches located inside AUSTAR’s key target area.
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Speech

Proximity Istanbul
Issue 7 | June 2008

A POS campaign to encourage existing Forester owners to upgrade to the new model.
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Splash

GOSS
Issue 7 | June 2008

A POS activity showing Specsavers customers that the optician was offering hundreds of complete glasses at 50% discount.
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Trash Novel

Y&R Germany
Issue 7 | June 2008

An info flyer disguised as a trash novel placed alongside other dime novels in book dispensers and kiosks.
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Any Shape

Draftfcb/Lowe Group AG
Issue 6 | March 2008

An ambient campaign for Artesanos Camiseros, a tailor shop in Zürich, in which beautiful shirts were made and fitted for people-shaped objects around the city.
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Fork

Arc Worldwide Manila
Issue 6 | March 2008

The Marlboro Red Eye Breakfast was an event platform specifically held in the early morning for telemarketers who work the night shift. Bars were selected as event venues. Guests were treated to a lavish breakfast buffet and piping hot music from popular bands for free. Invitations to the party were unique - a fork shaped into a bracelet that likewise served as one’s event pass.
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Left Behind

WWAV Rapp Collins
Issue 6 | March 2008

An ambient campaign featuring a stencilled image of a homeless person placed on walls across London. The media used is reverse graffiti, which works by cleaning dirty walls in the shape of the stencil. The aim was to draw attention to the number of people still on the streets once the excesses of Christmas are over and life returns to normal.
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The 12 Days Of Christmas

JWT Beirut
Issue 6 | March 2008

A point of sale piece to educate people about Hepatitis B and C in an effort to help prevent it from spreading through reckless behaviour.
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World's Smallest Bank

Wunderman New York
Issue 6 | March 2008

A POS installation in Citibank branches to introduce the launch of Citibank’s mobile banking product. A museum display case, pedestal and red velvet rope featured the world’s smallest bank – a mobile phone!
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Ambulance

Draftfcb + Shimoni Finkelstein
Issue 5 | December 2007

An ambient campaign using an ambulance as the medium to communicate the urgency in which blood is needed and to encourage donations.
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Shadows

Leo Burnett India
Issue 5 | December 2007

An ambient activity based on the insight that children want to look bigger than they actually are and using shadows to allow kids to watch themselves grow on a height chart.
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L’TUR: I am gone!

OgilvyOne worldwide Frankfurt
Issue 4 | September 2007

A poster and direct mail campaign aimed at drawing the maximum amount of attention to L’TUR’s low price offers and dramatising the potential for people to act and travel spontaneously.
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San Sebastian’s Film Festival Event

Vitruvio Leo Burnett
Issue 4 | September 2007

An ambient as well as print campaign at the San Sebastian Film Festival to lift the lid on everyone who hadn’t seen one of cinema’s classic movies and draw attention to TCM as the reference place for must-see films.
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This is Living Ambient

TBWAWhybin
Issue 4 | September 2007

PlayStation 3’s ambient campaign launch in New Zealand gives inanimate objects a voice – and they say some very dodgy things.
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Nelson’s Column

Publicis Dialog Worldwide, Publicis Dialog UK
Issue 3 | June 2007

A once-in-a-lifetime poster campaign running on three sides of Nelson’s Column in Trafalgar Square. Each of the 169ft sides carried a different example of how environmental change might affect London.
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Take Back Your Words

Arc Worldwide Malaysia
Issue 3 | June 2007

A poster campaign to encourage people to speak up against female abuse. The posters, portraying women of different ages, were covered in post-it notes bearing insults, and viewers were urged to ‘take back the abusive words’ by removing the post-it notes and signing the petition on the back.
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Beauty is in the eye of the beer holder

TEQUILA Johannesburg
Issue 2 | March 2007

A stunt-based campaign supported by additional poster and ambient activity to illustrate how drinking affects your judgement and therefore that drinking and driving is not a good idea.
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Beer Coaster

Y&R Germany
Issue 2 | March 2007

A guerrilla promotion in the form of beer coasters for a fantasy beer brand. The coaster asks drinkers either to leave their car parked where it is or, if they are intending to drive home, to complete their last will and testament on the back of the coaster and leave it behind with the barman.
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Blood Box

M&C Saatchi Sydney
Issue 2 | March 2007

A donation box full, not of money, but of blood, to show students that they can make a difference without making a financial commitment.
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Dog Food

DDB Worldwide Ltd
Issue 2 | March 2007

A point of sale piece in the form of a can of dog food containing a toy rabbit to help children and parents think twice about whether they are really committed to becoming a pet owner.
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Find Your Perfect Match

Draft New Zealand
Issue 2 | March 2007

An ambient campaign to illustrate the random, fleeting nature of meeting your significant other in a big city. The message ‘Find your perfect match’ was split in half and the halves placed on the backs of buses running on inner city loop routes. Only when buses with the two ‘opposite halves’ were side by side could you read the full message.
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Underwater Text Campaign

Clemenger BBDO Direct
Issue 2 | March 2007

An underwater text campaign to highlight the presence of pollutants in Wellington’s seas and harbours and recruit new members to GWRC’s ‘Be the Difference’ initiative.
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Chopsticks

JWT Singapore
Issue 1 | December 2006

Chopsticks pack containing one broken chopstick and a message encouraging the user to donate to starving landmine victims.
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Coffee Cup

DRAFT New Zealand
Issue 1 | December 2006

An on-street campaign consisting of rubbish bins dressed up as giant takeout coffee cups with a message asking, ‘Coffee taste like crap?’ and an arrow pointing towards ‘Brazil, K Road’s best’.
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Come Together

DDB New Zealand
Issue 1 | December 2006

An ambient event at New Zealand’s Big Day Out involving the distribution of numbered tags and a prize incentive for the guys and girls who found the member of the opposite sex with the same number.
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