Hyundai Electric Air

Take me. Read me. Leave me. BMF, Sydney OPSM Thousands of books have been set free across Australia and you can follow their journeys online.

Thank You Notes – Rapp, Auckland Heinz Wattie’s If you’re a dog owner, now you have the opportunity to say thank you to your four-legged friend.

The Cube – BBDO, New York HBO The art of storytelling is about discovery and revelation, and no-one knows better than BBDO NY how the art of advertising can bring it to life.

The louder, the faster – DraftFCB, Auckland Prime TV A game for boys up to 60. You power your car by making engine noises. Vroom vroom.

This campaign turns a simple bit of promotional activity in a supermarket mall into a bigger, deeper brand experience online. Sweet, says our guest editor.

IBM technology allowed them to turn their sponsorship of Wimbledon into a rewarding consumer experience this year. This sort of app has huge potential beyond just helping tennis fans find their way around Centre Court.

There you are in Liverpool, minding your own business, when a poster starts talking about you. The headlines keep changing depending on what’s happening in the street below thus turning a poster into an experience.

This campaign turns a simple bit of promotional activity in a supermarket mall into a bigger, deeper brand experience online. Sweet, says our guest editor.

CCIA is the only independent medical research institute in Australia dedicated to finding a cure for childhood cancer. The odds on surviving cancer aren’t that good – and placed the message in the one environment where it would be most relevant and most shocking ie. a betting shop.

Random House Mondadori wanted Daniel Pennac’s book “Mal de Escuela” (The sickness of school) to be a best seller in Spain. They sought an idea from Shackleton which would not only generate interest among the reading public but with book distributors and bookstores. Rather than sell the book itself, the agency opted to stir up a national debate about the quality of the education system in Spain.

Aim Proximity New Zealand managed to convey Vodafone New Zealand's technical superiority in a really simple way. As a result, over 35% of the competition's customers are considering switching.

Draft FCB Mexico city was tasked by SC Johnson owners of mosquito repellant OFF! to create a non-traditional media effort in holiday destinations during the summer season. The result was a buzzing postcard and a 180% sales increase

In Göteborg, whenever a motorist was fined, Goss came up with the idea of placing an envelope under the windscreen wipers right beside the ticket with a money-off coupon against the purchase of a new bike. Over a thousand discounts have been offered.

To make people aware of rising sea levels due to global warming, the Ogilvy Amsterdam created a message board which appeared to be held by a submerged man (two prosthetic arms attached to a small remote-controlled submarine) with just his hands above the water for MTV Switch. A hilarious idea with a serious point.

Long-ish copy ads on Adbins public ashtrays which use hope to inspire smokers to quit rather than fear to scare them into quitting.

An orienteering compass to encourage walking enthusiasts to visit Wales in autumn. The recipients were directed to one of three web pages, each detailing a particular walk and compass bearings, based on the recipient's proximity to the start.

A simple but fun communication strategy to jumpstart Bongo's sales in the run up to Christmas. A 10% discount was given to all companies who agreed to run the campaign, which involved sticking a Bongo sticker on the Escape button of all employees' keyboards. When pressed, the Bongo website opened, showing a highlighted banner which offered the 10% discount.

Specially branded ‘Microfresh’ chewing gum placed on every employee desk and meeting room in order to ensure all employees adhere to basic courtesies and behaviours with each other and clients.

To bring the grim issue of human trafficking to Londoners’ attention, SaatchiX used a London icon - the classic 'GOLF SALE' placard - to advertise a ‘HUMAN SALE’ on a packed Oxford Street. To maximise PR coverage, they staged the event just before a ban on this kind of advertising came into place.

To draw attention to their new Children's Savings Account, Citibank replaced the pens available in the bank's branches with kids’ crayons.

A clever branded solution to the lack of seating at Cannes' infamous ‘Gutter Bar’.

An in-store campaign using a striking visual image of a grilled meat tie to promote the expertise of Barbeques Galore's sales staff as well as their range of grills and accessories.

A poster hijacking property rental lists to encourage people to pay their rent using their American Express Card.

A reverse style auction in the form of a lottery scratch card to get wealthy visitors to Amsterdam’s Millionaire fund to donate to Orange Babies.

To encourage individuals to take part in this year’s Earth Hour, Kodak inserted black prints into each of their customer's picture wallet.

As a provider of educational software, parents are Academic Excellence’s key market. As a parent, your child’s education is of the utmost importance. Aim Proximity chose to bring the parents’ fear to life in a dramatic manner by showing the kind of job no parent would want their child ending up in - the sandwich board guy who hands out flyers.

A real-world demonstration / event that instantly communicates the impressive wading depth of Land Rover vehicles.

Complimenting the ‘refreshingly ginger’ Frank Ginger Beer line, Aim Proximity dyed a herd of sheep the fetching tone.

A series of beer mats and washroom posters as part of a wider integrated campaign to encourage people, especially students and young people, to register to vote in the local elections.

A series of sliced advertising executions to launch the new ‘ready-sliced’ Onsala sandwich sausage.