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Issue 60 | September 2021

Choose Life

Saatchi & Saatchi X
Issue 10 | March 2009

Long-ish copy ads on Adbins public ashtrays which use hope to inspire smokers to quit rather than fear to scare them into quitting.
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Compass

Partners Andrews Aldridge
Issue 10 | March 2009

An orienteering compass to encourage walking enthusiasts to visit Wales in autumn. The recipients were directed to one of three web pages, each detailing a particular walk and compass bearings, based on the recipient's proximity to the start.
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Escape

CP Proximity Spain
Issue 10 | March 2009

A simple but fun communication strategy to jumpstart Bongo's sales in the run up to Christmas. A 10% discount was given to all companies who agreed to run the campaign, which involved sticking a Bongo sticker on the Escape button of all employees' keyboards. When pressed, the Bongo website opened, showing a highlighted banner which offered the 10% discount.
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Freshen Up and Brush Up

Wunderman Dubai
Issue 10 | March 2009

Specially branded ‘Microfresh’ chewing gum placed on every employee desk and meeting room in order to ensure all employees adhere to basic courtesies and behaviours with each other and clients.
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Human Sale

Saatchi & Saatchi X
Issue 10 | March 2009

To bring the grim issue of human trafficking to Londoners’ attention, SaatchiX used a London icon - the classic 'GOLF SALE' placard - to advertise a ‘HUMAN SALE’ on a packed Oxford Street. To maximise PR coverage, they staged the event just before a ban on this kind of advertising came into place.
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Start Saving Early

Wunderman Dubai
Issue 10 | March 2009

To draw attention to their new Children's Savings Account, Citibank replaced the pens available in the bank's branches with kids’ crayons.
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Cushions

Contagious Communications
Issue 8 | September 2008

A clever branded solution to the lack of seating at Cannes' infamous ‘Gutter Bar’.
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How to Grill a Salesman

Wunderman Irvine
Issue 8 | September 2008

An in-store campaign using a striking visual image of a grilled meat tie to promote the expertise of Barbeques Galore's sales staff as well as their range of grills and accessories.
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Rental List

Singleton OgilvyOne
Issue 8 | September 2008

A poster hijacking property rental lists to encourage people to pay their rent using their American Express Card.
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The Giant Orange Babies Scratch Lottery

Ogilvy Amsterdam
Issue 8 | September 2008

A reverse style auction in the form of a lottery scratch card to get wealthy visitors to Amsterdam’s Millionaire fund to donate to Orange Babies.
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Black Prints

Singleton OgilvyOne
Issue 7 | June 2008

To encourage individuals to take part in this year’s Earth Hour, Kodak inserted black prints into each of their customer's picture wallet.
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Dead End Job

Aim Proximity New Zealand
Issue 7 | June 2008

As a provider of educational software, parents are Academic Excellence’s key market. As a parent, your child’s education is of the utmost importance. Aim Proximity chose to bring the parents’ fear to life in a dramatic manner by showing the kind of job no parent would want their child ending up in - the sandwich board guy who hands out flyers.
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Deep Thoughts

YR Brands/Wunderman, Irvine
Issue 7 | June 2008

A real-world demonstration / event that instantly communicates the impressive wading depth of Land Rover vehicles.
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Ginger Sheep

Aim Proximity New Zealand
Issue 7 | June 2008

Complimenting the ‘refreshingly ginger’ Frank Ginger Beer line, Aim Proximity dyed a herd of sheep the fetching tone.
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Make Sure Nothing Stops You

Farm
Issue 7 | June 2008

A series of beer mats and washroom posters as part of a wider integrated campaign to encourage people, especially students and young people, to register to vote in the local elections.
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Onsala Sandwich Sausage – Now Ready-Sliced

GOSS
Issue 7 | June 2008

A series of sliced advertising executions to launch the new ‘ready-sliced’ Onsala sandwich sausage.
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Shark Week

Rapp Collins Sydney
Issue 7 | June 2008

SHARK WEEK is an annual documentary series shown exclusively on AUSTAR’s Discovery Channel in Australia. Now in its 10th anniversary year, AUSTAR wanted to put this must-see programming front of mind among beach-goers, while reminding them of the great documentaries available on AUSTAR. To achieve this, they placed a number of 'Shark-bitten' surfboards at beaches located inside AUSTAR’s key target area.
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Speech

Proximity Istanbul
Issue 7 | June 2008

A POS campaign to encourage existing Forester owners to upgrade to the new model.
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Splash

GOSS
Issue 7 | June 2008

A POS activity showing Specsavers customers that the optician was offering hundreds of complete glasses at 50% discount.
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Trash Novel

Y&R Germany
Issue 7 | June 2008

An info flyer disguised as a trash novel placed alongside other dime novels in book dispensers and kiosks.
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Any Shape

Draftfcb/Lowe Group AG
Issue 6 | March 2008

An ambient campaign for Artesanos Camiseros, a tailor shop in Zürich, in which beautiful shirts were made and fitted for people-shaped objects around the city.
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Fork

Arc Worldwide Manila
Issue 6 | March 2008

The Marlboro Red Eye Breakfast was an event platform specifically held in the early morning for telemarketers who work the night shift. Bars were selected as event venues. Guests were treated to a lavish breakfast buffet and piping hot music from popular bands for free. Invitations to the party were unique - a fork shaped into a bracelet that likewise served as one’s event pass.
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Left Behind

WWAV Rapp Collins
Issue 6 | March 2008

An ambient campaign featuring a stencilled image of a homeless person placed on walls across London. The media used is reverse graffiti, which works by cleaning dirty walls in the shape of the stencil. The aim was to draw attention to the number of people still on the streets once the excesses of Christmas are over and life returns to normal.
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The 12 Days Of Christmas

JWT Beirut
Issue 6 | March 2008

A point of sale piece to educate people about Hepatitis B and C in an effort to help prevent it from spreading through reckless behaviour.
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World's Smallest Bank

Wunderman New York
Issue 6 | March 2008

A POS installation in Citibank branches to introduce the launch of Citibank’s mobile banking product. A museum display case, pedestal and red velvet rope featured the world’s smallest bank – a mobile phone!
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Ambulance

Draftfcb + Shimoni Finkelstein
Issue 5 | December 2007

An ambient campaign using an ambulance as the medium to communicate the urgency in which blood is needed and to encourage donations.
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Shadows

Leo Burnett India
Issue 5 | December 2007

An ambient activity based on the insight that children want to look bigger than they actually are and using shadows to allow kids to watch themselves grow on a height chart.
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L’TUR: I am gone!

OgilvyOne worldwide Frankfurt
Issue 4 | September 2007

A poster and direct mail campaign aimed at drawing the maximum amount of attention to L’TUR’s low price offers and dramatising the potential for people to act and travel spontaneously.
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San Sebastian’s Film Festival Event

Vitruvio Leo Burnett
Issue 4 | September 2007

An ambient as well as print campaign at the San Sebastian Film Festival to lift the lid on everyone who hadn’t seen one of cinema’s classic movies and draw attention to TCM as the reference place for must-see films.
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This is Living Ambient

TBWAWhybin
Issue 4 | September 2007

PlayStation 3’s ambient campaign launch in New Zealand gives inanimate objects a voice – and they say some very dodgy things.
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