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FamousGrey

Issue 58 | March 2021

Volkswagen Hover Car

Proximity China/Goodstein & Partners
Issue 23 | June 2012

The People's Car Project had shifted Volkswagen from being a company that built cars for the people to a company that built cars with the people.
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Yellow Toolbox

RAPP Tribal NZ
Issue 23 | June 2012

Yellow had introduced a new range of tailored digital solutions to help New Zealand SME's showcase their business online.
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De Buurtfiksers

Proximity BBDO Brussels
Issue 22 | March 2012

What most companies do when they set up in a new location is have a big reception and invite as many dignitaries as possible. Ethias’s tagline, though, is “Ethias does what should be done.”
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Last Book on Earth

Ogilvy Mexico
Issue 22 | March 2012

The end of the world is a fairly regular topic in newspapers and in online reports. Nostrodamus is only one among many predicting the apocalypse is almost upon us.
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Newspapers bring Kiwis together

Special Group
Issue 22 | March 2012

Rather than just saying that newspapers bring people together, Special set out to prove it. They started with the truth that when you are in a foreign country, picking up a paper from home instantly connects you with home.
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Remangate, pull up your pant leg

Proximity Colombia
Issue 22 | March 2012

The campaign invited all Colombians to step into the shoes of the victims’ of landmine detonations. How? By rolling up a leg of their trousers.
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Skate Pinball

Colenso BBDO
Issue 22 | March 2012

Building on Mountain Dew’s affiliation with extreme sports and its philosophy of “living out your passions”, the idea was to build a skatepark like no other: a 600 square-metre, fully functioning pinball machine that enabled skaters and BMXers to become human pinballs.
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The T-Mobile Parking Ticket

Saatchi & Saatchi London
Issue 22 | March 2012

The brief to the Agency was to launch this revolutionary new product, driving immediate sales in the crucial period running up to Christmas. The challenge was going to be explaining the relatively complex YouFix offer in a way that fitted in with T-Mobile’s ‘Life’s for sharing’ campaign.
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Dortmund Concert Milk

Jung von Matt
Issue 21 | December 2011

“Did you know that cows produce more milk when they listen to classical music?”
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KLM Tile & inspire

Tribal DDB Amsterdam
Issue 21 | December 2011

Without the budgets of other European airlines, KLM had to be smart. Around the world, traditional Delft blue tiles had been famous for centuries, depicting Dutch scenes with inspirational thoughts.
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Love To Meet You

Fox P2
Issue 21 | December 2011

Research showed that confronting the target market with gory accident scenes had little impact so the agency knew they had to try a different approach, one that tapped into every male South African's deepest fear - the fear of arrest and getting to know the inmates in one of the country's notorious jails intimately.
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Nick and Sam's Ireland Roadtrip

Indicia
Issue 21 | December 2011

Two intrepid adventurers, Nick and Sam, were sent off on a 7-day adventure, touring Ireland by car. However, there was a twist: the audience decided where they went and what they did.
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Share The Joy

DDB New Zealand
Issue 21 | December 2011

They wanted to remind New Zealander what chocolate is all about – Joy.
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Show Your Character

EHS 4D/BETC Euro RSCG
Issue 21 | December 2011

Insight: People love to tell stories about themselves in social channels and engage with platforms and campaigns which enable them to do so. In so doing, they then become the strongest advocates (and traffic drivers) for the campaign.
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The LolXperiment

Proximity London
Issue 21 | December 2011

As a teaser, a ‘fan message’ was sent to influential teenage vloggers and bloggers. First as a tweet. Next, a Facebook message. And finally, a beautifully handwritten letter! Inside the last was a note asking,which was most moving?
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Open Book Project

DDB Melbourne
Issue 20 | September 2011

The Open Book Project was created as an online forum for people to write and share journals about their experiences growing up. The objective was to make visitors realise they were not alone.
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Send a message to the future

Forsman & Bodenfors
Issue 20 | September 2011

The solution was to get people engaged in their own personal futures, interacting with friends and family by sending messages to them in future, messages which can’t be opened until the year 2030.
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Share your parents

Mortierbrigade
Issue 20 | September 2011

In Belgium, kids have pretty much everything they need. So they were asked to give some of the attention and stuff they get from their parents to the orphans. Including their parents.
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The Art of Shaping

BCM
Issue 20 | September 2011

Negative body image is an issue that affects all women. Triumph’s strategy was to be an ally to real women real women and to position the Shape Sensation range as a solution.
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The Big Trip

Baumann Ber Rivnay Saatchi & Saatchi Israel
Issue 20 | September 2011

It seemed only right that the brand should be ‘Always with you’, even in the most remote parts of the world which young Israeli back-backers got to. The plan was simply to take the chocolate to its consumers, wherever they happened to be.
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21st Century Legends

Partners Andrews Aldridge
Issue 19 | June 2011

‘21st Century Legends’ was a unique prospect relationship programme with a series of extraordinary films about the extraordinary cars at its heart. Featuring the people who design, craft and drive Rolls-Royce motor cars, the films bore evocative titles such as ‘The Man who became a Paint’, ‘Silence at the Racetrack’ and ‘The Ghost in the Photograph’.
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A Painter/Decorator, a Sex Symbol And 20 Seconds Of Fame

Proximity Colombia
Issue 19 | June 2011

On the assumption that like most red-blooded Colombian males, painter/decorators would be interested in women, the idea was to use a sex symbol to coax a response from the target group. But not just any old sex symbol. Natalia. Such a blonde bombshell, one men’s magazine devoted an entire issue to her alone.
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Club Matas

Wunderman A/S
Issue 19 | June 2011

The task was to launch Club Matas, linking the exhaustive knowledge of what is bought where and when with active declarations of interest from customers.
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Dream Recommendations Campaign

Agencytwofifteen
Issue 19 | June 2011

Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
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I’m an ITer - Direct

Ogilvy Beijing
Issue 19 | June 2011

The ITer was first bundled to an influential IT magazine. And it quickly gained a reputation for being a leading beacon of the industry.
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Lost my socks

Colenso BBDO
Issue 19 | June 2011

What couldn’t be changed was the fact that Fisher & Paykel had moved their manufacturing base offshore. But what could be changed were attitudes. New Zealanders could be reminded that Fisher & Paykel had a history of world-beating ideas, which were made and used in kitchens around the globe.
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Roses From The Sky

Leo Burnett Beirut
Issue 19 | June 2011

Every year, Lebanon celebrates Independence Day on November 22nd. This year, the army wanted to go beyond the usual march-past and create an event that would symbolize their commitment as guardians of the nation.
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AMAN KI ASHA – A Hope for Peace

Taproot India
Issue 18 | March 2011

Appealing to its readership and beyond them to all Indians, Times of India established Aman ki Asha (The Hope for Peace), a cross-border, people-to-people initiative that draws upon a common heritage of music, literature, food and culture shared by one great civilization before it was carved into two hostile nations on August 14th 1947.
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Boots & Dreams

M&C Saatchi Mark Sydney
Issue 18 | March 2011

Here’s a fact. Indigenous Australians make up just 2.5% of the population but an amazing 11% of AFL professionals. So leading Indigenous players were asked to donate a pair of their playing boots to be painted by prominent Indigenous artists.
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Christmas Bargains

Lowe Brindfors Stockholm
Issue 18 | March 2011

Sweden’s priciest online retail site was established, selling classic Christmas gifts at sky-high prices because, of course, every box of biscuits, every Italian salami, every CD a company bought there from Save The Children could be offset against tax. The store was advertised with what looked like classic retail advertising – except for the prices.
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