1000 Bathursts

Foot Locker’s employees, otherwise known as ‘Stripers’, have more sneaker knowledge and expertise than any other sneaker store. They are obsessed with sneakers, their passion is beyond reason.

EDF Energy wanted to relaunch its Thank-yous rewards programme and get their customers more interested in it.

Gyno Dakarin was a product that prevented vaginitis. And for over a decade, J&J had been selling it on its functional merits in China, as the subject had seldom been openly spoken about. But sensing societal changes, J&J wanted to reach their young female target on a more emotional level.

Tasked with creating a brand-sharpening campaign to attract younger people to Mercedes-Benz, an integrated campaign was released in November 2011.

DNB is the main sponsor of the Norwegian Broadcasting Boys Choir. They saw an opportunity to promote their sponsorship in an unexpected but relevant setting.

Kern make some of the world’s most precise weighing scales. They wanted to grow their reputation and market share within the science and education sectors.

The People's Car Project had shifted Volkswagen from being a company that built cars for the people to a company that built cars with the people.

Yellow had introduced a new range of tailored digital solutions to help New Zealand SME's showcase their business online.

What most companies do when they set up in a new location is have a big reception and invite as many dignitaries as possible. Ethias’s tagline, though, is “Ethias does what should be done.”

The end of the world is a fairly regular topic in newspapers and in online reports. Nostrodamus is only one among many predicting the apocalypse is almost upon us.

Rather than just saying that newspapers bring people together, Special set out to prove it. They started with the truth that when you are in a foreign country, picking up a paper from home instantly connects you with home.

The campaign invited all Colombians to step into the shoes of the victims’ of landmine detonations. How? By rolling up a leg of their trousers.

Building on Mountain Dew’s affiliation with extreme sports and its philosophy of “living out your passions”, the idea was to build a skatepark like no other: a 600 square-metre, fully functioning pinball machine that enabled skaters and BMXers to become human pinballs.

The brief to the Agency was to launch this revolutionary new product, driving immediate sales in the crucial period running up to Christmas. The challenge was going to be explaining the relatively complex YouFix offer in a way that fitted in with T-Mobile’s ‘Life’s for sharing’ campaign.

“Did you know that cows produce more milk when they listen to classical music?”

Without the budgets of other European airlines, KLM had to be smart. Around the world, traditional Delft blue tiles had been famous for centuries, depicting Dutch scenes with inspirational thoughts.

Research showed that confronting the target market with gory accident scenes had little impact so the agency knew they had to try a different approach, one that tapped into every male South African's deepest fear - the fear of arrest and getting to know the inmates in one of the country's notorious jails intimately.

Two intrepid adventurers, Nick and Sam, were sent off on a 7-day adventure, touring Ireland by car. However, there was a twist: the audience decided where they went and what they did.

They wanted to remind New Zealander what chocolate is all about – Joy.

Insight: People love to tell stories about themselves in social channels and engage with platforms and campaigns which enable them to do so. In so doing, they then become the strongest advocates (and traffic drivers) for the campaign.

As a teaser, a ‘fan message’ was sent to influential teenage vloggers and bloggers. First as a tweet. Next, a Facebook message. And finally, a beautifully handwritten letter! Inside the last was a note asking,which was most moving?

The Open Book Project was created as an online forum for people to write and share journals about their experiences growing up. The objective was to make visitors realise they were not alone.

The solution was to get people engaged in their own personal futures, interacting with friends and family by sending messages to them in future, messages which can’t be opened until the year 2030.

In Belgium, kids have pretty much everything they need. So they were asked to give some of the attention and stuff they get from their parents to the orphans. Including their parents.

Negative body image is an issue that affects all women. Triumph’s strategy was to be an ally to real women real women and to position the Shape Sensation range as a solution.

It seemed only right that the brand should be ‘Always with you’, even in the most remote parts of the world which young Israeli back-backers got to. The plan was simply to take the chocolate to its consumers, wherever they happened to be.

‘21st Century Legends’ was a unique prospect relationship programme with a series of extraordinary films about the extraordinary cars at its heart. Featuring the people who design, craft and drive Rolls-Royce motor cars, the films bore evocative titles such as ‘The Man who became a Paint’, ‘Silence at the Racetrack’ and ‘The Ghost in the Photograph’.

On the assumption that like most red-blooded Colombian males, painter/decorators would be interested in women, the idea was to use a sex symbol to coax a response from the target group. But not just any old sex symbol. Natalia. Such a blonde bombshell, one men’s magazine devoted an entire issue to her alone.

The task was to launch Club Matas, linking the exhaustive knowledge of what is bought where and when with active declarations of interest from customers.

Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.