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FamousGrey

Issue 58 | March 2021

A Home Built on Books - Atom

Atom
Issue 12 | September 2009

The director of a charity wanted as many books as possible but he had no idea how he might get them. Then he bumped into a creative person, who did have an idea.
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Baby Made On Board - Proximity BBDO, Brussels

Proximity BBDO Brussels
Issue 12 | September 2009

The results of this campaign are impressive and include 72 babies born nine months after it ran.
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Foosball 09 Competition - BMF Sydney

BMF Sydney
Issue 12 | September 2009

To get creatives to enter the competition, the idea was to tell them that in these tough times they were playing for their jobs.
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gettingUthru - Rapp New Zealand

Rapp New Zealand
Issue 12 | September 2009

Most banks bribe students to become customers. ANZ offered them practical help and, online, the opportunity to help each other.
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Take the Wheel - Whybin\TBWA\Tequila

Whybin-TWA-Tequila
Issue 12 | September 2009

The new Nissan 370Z is a wonderful toy for a certain kind of boy. The agency knew exactly who they were talking to and how he could be engaged.
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Dig out your soul

BBH New York
Issue 11 | June 2009

Most album launches, the music starts in a studio and ends up on the streets. If the songs are good, street performers adopt and adapt them. BBH New York reversed this process, launching Oasis’ new album, ‘Dig Out Your Soul’, on the streets before the album was released.
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Fold

AIM Proximity Auckland, New Zealand
Issue 11 | June 2009

Aim Proximity New Zealand managed to convey Vodafone New Zealand's technical superiority in a really simple way. As a result, over 35% of the competition's customers are considering switching.
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Teach India

JWT Mumbai
Issue 11 | June 2009

The Times of India is building a platform for itself around a ‘let’s do it’ sort of attitude. They wanted to channel the emotional energy of millions of citizens into real platforms. On July 6th, they replaced the editorial of the front page with a message about The Class of 2008. 28 direct response ads, 10 outdoor executions and 3 commercials pushed people to a website where they could register, pledging to give up just two hours a week to teach.
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The village where nothing ever happens

Shackleton, Madrid
Issue 11 | June 2009

Shackleton and the Pay TV consortium in Spain show what can happen when the trust level is high between client and agency.
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You are Chancellor

Issue 11 | June 2009

Politics in Austria seemed to have become a game for the politicians. Kurier, Austria’s leading newspaper, decided it would invite the citizens of the entire country to play the game as well. The message was, “The Game, The Players And The Rules - Everything about the election, daily in the KURIER.
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Battle in a Bag

Proximity Canada
Issue 10 | March 2009

To engage a young target market as well as underscore the product innovation of two flavours in one bag, the agency drew consumers into a battle between the two using interactive, digital out-of-home projections that allowed passers-by to call the shots using their mobile phones.
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BizThinkTank

M&C Saatchi/Mark
Issue 10 | March 2009

To help Optus cut through in the small-to-medium business (SMB) market, the agency developed a truly integrated relationship building and lead generation campaign. The core of the campaign was a content-rich small business website, containing a reality TV show called 'Yes Coach'. They drove traffic to the site using press, radio, banners, eDMs and advertorials.
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Compass

Partners Andrews Aldridge
Issue 10 | March 2009

An orienteering compass to encourage walking enthusiasts to visit Wales in autumn. The recipients were directed to one of three web pages, each detailing a particular walk and compass bearings, based on the recipient's proximity to the start.
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Cost-Benefit Campaign

Africa
Issue 10 | March 2009

Africa developed the concept “Itaú, made for you”, by inserting personalized ads in 1.2 million issues of the widest-circulated magazine in the country – Veja. In addition Africa positioned the bank’s ‘best cost-benefit’ concept by developing a two-pointed pencil, where one point represented Itaú, and the other its clients, thus showing the perfect balance between the two points.
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Dance

Saatchi & Saatchi
Issue 10 | March 2009

As part of the wider ‘Life’s for Sharing’ campaign, T-Mobile planted hundreds of dancers and 10 hidden cameras at Liverpool Street Station in London. The event, choreographed by one of Britain’s leading choreographers, Ashley Wallen, left commuters stunned and surprised.
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Log Fire

Tullo Marshall Warren
Issue 10 | March 2009

Part of the innovative Matterbox mailing, a box was sent to subscribers with ten ‘objects’ from ten different brands. To reflect the season, DIAGEO wanted to include something autumnal to encourage people to drink spirits at home.
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My Greatest Feat

RAPP New Zealand
Issue 10 | March 2009

‘My Greatest Feat’ was a two-week school activity programme to advertise McDonald's commitment to combating obesity.
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No Hunger

Shackleton
Issue 10 | March 2009

Action Against Hunger launched its international campaign 'No Hunger' in order to ask Al Gore to use his powerful media profile to present a documentary aimed at raising awareness and engaging public opinion around childhood malnutrition, just as he did with climate change.
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Priority New Year's Eve

archibald ingall stretton…
Issue 10 | March 2009

Priority and the O2 blueroom are all about giving extra privileges to O2 customers. Using image-recognition technology, the agency virtually hid NYE tickets in the real world. They then encouraged customers to find one of the existing Priority ads, snap a photo of it on their mobile and send it to O2 via MMS. O2 then sent back the same image to show whether they’d won a prize hidden behind the Priority door.
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Scrap Book

Tullo Marshall Warren
Issue 10 | March 2009

Persil wanted to create a campaign to increase activity and awareness of the importance of unstructured play in a child’s development. TNW did this by inspiring and equipping mums with the tools to embrace the cause and to encourage children to get out there, have fun and play.
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The Tree House Restaurant

Aim Proximity/Colenso BBDO
Issue 10 | March 2009

In New Zealand, Yellow Pages is seen as an old fashioned book. The agency wanted to show the opposite by building a restaurant. In a tree.
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Time Management Launch Campaign

Partners Andrews Aldridge
Issue 10 | March 2009

A campaign to dramatise how much time is wasted as a result of small interruptions in the work environment. This was supported by a bespoke landing page hosting an online preview video of the new programme.
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100k Experiment

Fallon Minneapolis
Issue 9 | December 2008

A stunt involving a box containing $100,000 in cash positioned in a park with nobody to watch over it - except 10 hidden cameras. The idea was to show that while a lot of people are attracted to $100K, TheLadders.com helps companies find the right people.
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TED696 Project

BMF Sydney
Issue 9 | December 2008

An online consumer generated campaign to launch the new longneck TED696ml Tooheys Extra Dry. Street artists, designers and the target market were invited to design the brown paper bags that longneck bottles are traditionally sold in.
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Anti-Slavery

JWT London
Issue 8 | September 2008

An anti-slavery campaign that used the verbal and visual language of business to set up the idea that slaves are really just commodities that can be traded.
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Do It With A Car That’s Not Yours

JWT Costa Rica
Issue 8 | September 2008

An integrated approach for a rental car company that tapped into the local market using the idea: ‘the roads are so bad – drive someone else’s car’.
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Ducks

BMF
Issue 8 | September 2008

An integrated campaign based on the idea that Wonder Performance bread has transformational powers that can make ducks do very strange things, like surfing and riding on escalators.
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HarvesTED – The Trials

BMF
Issue 8 | September 2008

A series of 'prequels' to the most recent TED campaign, showing the farmer’s earlier failed experiments at creating the perfect clean, crisp taste of TED. These were made available to view and download via specially created outdoor sites.
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Lead India

JWT India
Issue 8 | September 2008

A campaign that started with a single press ad to become a mass movement to find the future leader of India.
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Considerate Behaviour

M&C Saatchi London
Issue 7 | June 2008

An integrated campaign using a set of characters called ‘The Londoners’ to encourage considerate behaviour and get Londoners to think about fellow passengers in order to make everyone’s journey – and ultimately life in London – better.
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