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Ink-redible Sneakers

Havas Village Geneva

Issue 59 | June 2021

Who are you?

Proximity London
Issue 11 | June 2009

Proximity London's Campaign for the RNLI embraces social issues and gets people involved in a brand through sharing its values.
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You had me at hello

Strategem Integrated Communications
Issue 11 | June 2009

Strategem's version of "Gerry McGuire" is probably one of the best pieces of agency self-promo to date. They demonstrate they are in the business of direct marketing but can write and shoot a damn good TV script.
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BizThinkTank

M&C Saatchi/Mark
Issue 10 | March 2009

To help Optus cut through in the small-to-medium business (SMB) market, the agency developed a truly integrated relationship building and lead generation campaign. The core of the campaign was a content-rich small business website, containing a reality TV show called 'Yes Coach'. They drove traffic to the site using press, radio, banners, eDMs and advertorials.
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BMW Seeks Opinionated Porsche Drivers

DraftFCB New Zealand
Issue 10 | March 2009

Subverting the traditional car launch process, a mysteroius package containing an mp3 player was sent to the main competitor's most loyal clients. The mp3 message invited the recipient to a top secret preview test drive.
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Cake

BMF
Issue 10 | March 2009

A mailing of a real cake to get the attention of financial controllers in a highly competitive marketplace and celebrate CBA's high interest rates.
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Compass

Partners Andrews Aldridge
Issue 10 | March 2009

An orienteering compass to encourage walking enthusiasts to visit Wales in autumn. The recipients were directed to one of three web pages, each detailing a particular walk and compass bearings, based on the recipient's proximity to the start.
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Dear Mr Sarkozy, Give Domaine Lous Grezès to Belgium

Famous
Issue 10 | March 2009

A pack asking Belgians to send a letter to M. Sarkozy asking him to designate as Belgian the Domaine Lous Grezès vineyard in France.
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Like New

Arc Worldwide
Issue 10 | March 2009

To communicate that they were selling virtually new cars at second-hand prices, Chevrolet sent out a unique direct mailer containing a life sized plastic seat wrapper identical to the ones found in brand new Chevrolets.
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Lima Bakkana (Bakkana File)

Wunderman Portugal
Issue 10 | March 2009

To encourage repair shops to use original Ford parts, Ford sent them a file with instructions on how to use it to get the best out of non-Ford parts. Because only Ford parts are guaranteed.
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Log Fire

Tullo Marshall Warren
Issue 10 | March 2009

Part of the innovative Matterbox mailing, a box was sent to subscribers with ten ‘objects’ from ten different brands. To reflect the season, DIAGEO wanted to include something autumnal to encourage people to drink spirits at home.
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Lonely No More

Wunderman Dubai
Issue 10 | March 2009

IT people are traditionally very busy. Microsoft offered two new solutions that would reduce the amount of time that IT people spend on daily maintenance. To make them feel less lonely in their newly-found spare time, Microsoft sent them a special gift of goldfish to keep them company.
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Mailbox DVD Player

RAPP New Zealand
Issue 10 | March 2009

To create brand awareness about their DVD rental service, Fatso demonstrated the idea of the DVD being delivered straight to the mail box by transforming letterboxes into DVD players.
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My Greatest Feat

RAPP New Zealand
Issue 10 | March 2009

‘My Greatest Feat’ was a two-week school activity programme to advertise McDonald's commitment to combating obesity.
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No Hunger

Shackleton
Issue 10 | March 2009

Action Against Hunger launched its international campaign 'No Hunger' in order to ask Al Gore to use his powerful media profile to present a documentary aimed at raising awareness and engaging public opinion around childhood malnutrition, just as he did with climate change.
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No One Will Know You Are Gone

RAPP New Zealand
Issue 10 | March 2009

To promote its new mobile broadband for Macs to the New Zealand creative community, top creatives were sent a life-size inflatable 'creative body double' to help them escape from the office without anyone realising they were gone.
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Price Cuts

Arc Worldwide
Issue 10 | March 2009

A pragmatic mailing that draws attention to Chevy's price cuts by enclosing sticking plasters with offers printed on them.
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Ref's Pack

BMF
Issue 10 | March 2009

To celebrate its first birthday, Sports channel Setanta sent a referee's kit (including whistle, pencil and notebook) to Australia's top 80 sports journalists to make sure they didn't miss any big game.
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Scrap Book

Tullo Marshall Warren
Issue 10 | March 2009

Persil wanted to create a campaign to increase activity and awareness of the importance of unstructured play in a child’s development. TNW did this by inspiring and equipping mums with the tools to embrace the cause and to encourage children to get out there, have fun and play.
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Swear Jar

MercerBell
Issue 10 | March 2009

To persuade clients to switch to a more expensive product, Fuji Xerox sent them a swear jar that could be used everytime an annoying paper jam occurred and to save the extra pennies to afford a more reliable office equipment.
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The Tree House Restaurant

Aim Proximity/Colenso BBDO
Issue 10 | March 2009

In New Zealand, Yellow Pages is seen as an old fashioned book. The agency wanted to show the opposite by building a restaurant. In a tree.
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The Weekend Starts Now

EHS Brann Cirencester
Issue 10 | March 2009

A series of emails to get people out of work on time and to the pub for 'Foster's Night'.
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Time Management Launch Campaign

Partners Andrews Aldridge
Issue 10 | March 2009

A campaign to dramatise how much time is wasted as a result of small interruptions in the work environment. This was supported by a bespoke landing page hosting an online preview video of the new programme.
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Trolley Coin

Tullo Marshall Warren
Issue 10 | March 2009

A DM pack containing a trolley coin key ring to convince prospects of the qualities and clever features of the NOTE – based around the theme ‘Uncomplicate your day’.
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Wildpinkler

Jahns and Friends AG
Issue 10 | March 2009

Simple and humorous piece that plays on the idea and imagery of 'peeing in the wild' to persuade the target audience to invest in portaloos.
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100k Experiment

Fallon Minneapolis
Issue 9 | December 2008

A stunt involving a box containing $100,000 in cash positioned in a park with nobody to watch over it - except 10 hidden cameras. The idea was to show that while a lot of people are attracted to $100K, TheLadders.com helps companies find the right people.
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Colouring Book

archibald ingall stretton...
Issue 9 | December 2008

In order to promote O2’s new free bill analyser service, archibald ingall stretton created a colouring book styled mailer – giving customers something to do with their now redundant highlighter pens.
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Crayon

Rapp
Issue 9 | December 2008

A simple mailing for the NSPCC containing a crayon and heartfelt letter from a young woman helped by the charity.
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Damaged Envelope

Publicis Dialog
Issue 9 | December 2008

A damaged envelope containing a brand new envelope inside to highlight the fact that Zurich Office Insurance replaces all damaged and stolen goods with new ones.
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Distill08

Rapp Collins
Issue 9 | December 2008

A personalised glass bottle of water to invite partners to Insurance company CIGNA’s 2008 conference - ‘Refined Learnings from CIGNA’ - at the Clearwater Resort in Christchurch.
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Eyes Envelope

Elvis Communications
Issue 9 | December 2008

A visual twist on the ordinary window envelope designed to make recipients think about their eyes and see Eyelevel as an optician they can develop a relationship with.
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