Agency self-Promotion

A huge reply card with multiple tick box options, demonstrating that with Virgin Holidays, you can ask for the world.

A highly personalised ‘Leaving Card’ aimed at encouraging departing O2 customers to reconsider their decision and stay with the network.

To promote its online bill statement and payment service, BPAY sent out a highly targeted piece in the form of a metal bin and screwed up globe to key decision makers within Australia’s top companies in order to encourage them to promote BPAY View to their own customers.

A T-shirt mailing to raise awareness and funds for CALM amongst record companies. The T-shirt masqueraded as concert merchandising for ‘The Ultimate Comeback Tour’ - a roll call of famous musicians, all now dead as a result of suicide.

In order to ask members for donations to counter Spanish company Endesa's plans for a hydroelectric project in Chile, Greenpeace sent out a mailing with an embroidered pylon that could be removed by the recipient by pulling a thread.

An innovative campaign to sell water heaters for large swimming pools that used Google Earth to identify prospects and then sent them a mailing as if from a neighbour thanking them for heating the pool.

A fire prevention piece targeting people who had recently moved into a new home, aping the look and feel of a style magazine.

A tongue-in-cheek campaign leveraging AAMI’s sponsorship of the National Rugby League referees to build relationships with existing CTP (Compulsory Third Party Motor Insurance) customers and cross sell other motor vehicle insurance products.

A mailing of a beer mat, on which a scribbled number has been smudged by the ring marks of the glass, to demonstrate the benefits of Optus’s SIM Backup service.

In order to encourage clients to use their loyalty cards, Intermarché sent out a mailer from which a cent falls to the floor – the moral being that if you bother to pick up a single cent why waste the discounts you’ve accumulated on your card.

An online typewriter and offline posting mechanism to draw attention to FOCUS magazine’s traditional, fact based journalism.

A mailing that remained partly stuck in the envelope to communicate the idea that with the BES 100% Current Account, recipients wouldn't have to worry about 10% of their bills.

The last thing a 'junk mail' agency wanted to do was create more junk at Christmas, a time when the world’s rubbish output spikes massively. (1bn Christmas cards - 17 for every man, woman and child - in the UK alone). So Rapp Collins New Zealand created a world-first: a trackable greeting card designed for re-use. Featuring a detachable cover design and replacement graphics for any occasion – and an erasable whiteboard space inside – you can send it on and track its global adventures via www.perpetualcard.com.

A campaign using the idea of roadkill to encourage tourists to get off the beaten track to see the best of Australian wildlife.

A mailing using the simple act of drawing straws to demonstrate to oncologists that the diagnosis of the 'at risk' breast cancer patient is but a guessing game.

In order to reactivate former supporters and encourage donations, Y&R Germany sent a provocative mailing for Sharkproject e.V. that involved the recipients in the act of finning itself.

Elvis and MCBD were tasked with communicating the Symmetrical All Wheel Drive feature of the new Subaru Impreza. An overall campaign theme of Subaglue was developed and communicated via print, direct mail, online and POS initiatives.

A mailing of an 80 litre garbage bag to demonstrate how much less CO2 is emitted into the atmosphere by ecological electricity supplier ENTEGA's customers.

Clemenger Proximity set out to demonstrate Advance’s nutritional value in an engaging, innovative way, by mimicking the familiar image of a pet’s drooling tongue in the recipient's mailbox.

To get new customers to sign up for Dubai First Credit Card, the agency showcased how easy it is to steal someone’s identity though a simple couriered letter.

An Annual Report for a food company that you have to bake before use.

A letter to travel agents dramatising the eco-friendly CO2 emissions of Virgin trains – by ‘printing’ the text in ‘air’ itself.

The agency was asked to develop a marketing promotion for men with greying hair that would communicate the benefits of Schwarzkopf Re-Nature, arousing curiosity about the product and generating as many requests for Re-Nature samples as possible.

A direct mailing for Vodafone’s land-line service designed to stick in the mind of small businesses when a follow-up cold call occurred. The mailing encouraged the recipient to send back their previous phone bill, and provided a massively oversized envelope in which to do so.

A three-pronged DM program to keep BMW car buyers from migrating to non-affiliated service providers after their warranty period ended.

A very large A1 mailpiece sent out to 6,000 Decision Makers in large Corporates (more than 100 employees) which folded down to A4 for posting. Upon unfolding, the paper read in large lettering 'It’s hard to miss a text message', intending to raise awareness, acceptance and usage of Business Text Messaging from O2.

A ‘smuggled’ letter written on the back of a movie poster and contained in a hollowed book to invite AIG clients to a showreel from the Cannes International Advertising Awards.

A mailing to Abbey credit card customers to encourage them to use the 5% cashback offer on their card to get themselves a little present during the festive period. To express the point, the mailing itself was the paper to wrap the present up in.

A textured mailing demonstrating the on- and off-road capabilities of the New Defender.

A mailing designed to encourage FOXTEL’s Business Account customers to take up a direct debit payment method. To highlight the decrease in paperwork this switch would cause, the customer was mailed an empty envelope with the direct debit information printed on the reverse.