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IKEA Catalogue

Ogilvy Social.Lab Brussels

Issue 58 | March 2021

Letter with 10% Less

Proximity Portugal
Issue 7 | June 2008

A mailing that remained partly stuck in the envelope to communicate the idea that with the BES 100% Current Account, recipients wouldn't have to worry about 10% of their bills.
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Perpetual Card

Rapp Collins and Tribal DDB, New Zealand
Issue 7 | June 2008

The last thing a 'junk mail' agency wanted to do was create more junk at Christmas, a time when the world’s rubbish output spikes massively. (1bn Christmas cards - 17 for every man, woman and child - in the UK alone). So Rapp Collins New Zealand created a world-first: a trackable greeting card designed for re-use. Featuring a detachable cover design and replacement graphics for any occasion – and an erasable whiteboard space inside – you can send it on and track its global adventures via www.perpetualcard.com.
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Road Kill

Clemenger Proximity Melbourne
Issue 7 | June 2008

A campaign using the idea of roadkill to encourage tourists to get off the beaten track to see the best of Australian wildlife.
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Short Straw Mailer

G2 – New Zealand
Issue 7 | June 2008

A mailing using the simple act of drawing straws to demonstrate to oncologists that the diagnosis of the 'at risk' breast cancer patient is but a guessing game.
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Stop Finning

Y&R Germany
Issue 7 | June 2008

In order to reactivate former supporters and encourage donations, Y&R Germany sent a provocative mailing for Sharkproject e.V. that involved the recipients in the act of finning itself.
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Subaglue

Elvis and MCBD
Issue 7 | June 2008

Elvis and MCBD were tasked with communicating the Symmetrical All Wheel Drive feature of the new Subaru Impreza. An overall campaign theme of Subaglue was developed and communicated via print, direct mail, online and POS initiatives.
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The Garbage Bag

OgilvyOne Worldwide GmbH
Issue 7 | June 2008

A mailing of an 80 litre garbage bag to demonstrate how much less CO2 is emitted into the atmosphere by ecological electricity supplier ENTEGA's customers.
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Tongue

Clemenger Proximity Melbourne
Issue 7 | June 2008

Clemenger Proximity set out to demonstrate Advance’s nutritional value in an engaging, innovative way, by mimicking the familiar image of a pet’s drooling tongue in the recipient's mailbox.
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We Know Who You Are

Bates PanGulf
Issue 7 | June 2008

To get new customers to sign up for Dubai First Credit Card, the agency showcased how easy it is to steal someone’s identity though a simple couriered letter.
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Well Done

Bruketa&Zinic OM
Issue 7 | June 2008

An Annual Report for a food company that you have to bake before use.
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Atmosphere

Craik Jones Watson Mitchell Voelkel
Issue 6 | March 2008

A letter to travel agents dramatising the eco-friendly CO2 emissions of Virgin trains – by ‘printing’ the text in ‘air’ itself.
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Back To Black

Tribal DDB GmbH
Issue 6 | March 2008

The agency was asked to develop a marketing promotion for men with greying hair that would communicate the benefits of Schwarzkopf Re-Nature, arousing curiosity about the product and generating as many requests for Re-Nature samples as possible.
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Big Envelope

Aim Proximity
Issue 6 | March 2008

A direct mailing for Vodafone’s land-line service designed to stick in the mind of small businesses when a follow-up cold call occurred. The mailing encouraged the recipient to send back their previous phone bill, and provided a massively oversized envelope in which to do so.
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BMW Aftersales Program

Shackleton
Issue 6 | March 2008

A three-pronged DM program to keep BMW car buyers from migrating to non-affiliated service providers after their warranty period ended.
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Bushel

archibald ingall stretton…
Issue 6 | March 2008

A very large A1 mailpiece sent out to 6,000 Decision Makers in large Corporates (more than 100 employees) which folded down to A4 for posting. Upon unfolding, the paper read in large lettering 'It’s hard to miss a text message', intending to raise awareness, acceptance and usage of Business Text Messaging from O2.
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Cannes Book

Action Ambros
Issue 6 | March 2008

A ‘smuggled’ letter written on the back of a movie poster and contained in a hollowed book to invite AIG clients to a showreel from the Cannes International Advertising Awards.
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Christmas Cashback Campaign

archibald ingall stretton…
Issue 6 | March 2008

A mailing to Abbey credit card customers to encourage them to use the 5% cashback offer on their card to get themselves a little present during the festive period. To express the point, the mailing itself was the paper to wrap the present up in.
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Defender Rough Smooth

Craik Jones Watson Mitchell Voelkel
Issue 6 | March 2008

A textured mailing demonstrating the on- and off-road capabilities of the New Defender.
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Empty Envelope

Singleton OgilvyOne
Issue 6 | March 2008

A mailing designed to encourage FOXTEL’s Business Account customers to take up a direct debit payment method. To highlight the decrease in paperwork this switch would cause, the customer was mailed an empty envelope with the direct debit information printed on the reverse.
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Facebook As Direct Mail – The Media With Bigger Possibilities

Åkestam Holst
Issue 6 | March 2008

A mailing to members of the ad and media industry to express the personal nature of direct mail and invite them to an event. The mailing took the form of a mailed Facebook ‘friend request’, with several key Facebook staples interpreted physically.
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Keep Your Fingers

Roi Division
Issue 6 | March 2008

In order to draw attention to the fast turnaround of their tailor-made envelopes, Swedish company Bong Ljungdahl promoted a website based competiton through a series of mailings.
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Lopetegui Deposit 'Lopetegui Faints'

Shackleton
Issue 6 | March 2008

In order to advertise its new interest rate on deposits, Banco Gallego produced an integrated campaign around a viral video revealing the reason for ex-Spanish national goalkeeper Julen Lopetegui live on-air faint.
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Positions Vacant

OgilvyOne London
Issue 6 | March 2008

A mailing designed to look like the IT recruitment page of a newspaper, sent to MDs of start-up companies to encourage them to sign up for the BT Business One and IT Manager package.
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Return To Sender

GOSS
Issue 6 | March 2008

A Christmas card that appears to have been unsuccessfully delivered to a homeless man named Lasse. The card arrived at the target recipient's address because theirs was the ‘return to sender’ address printed on the back of the envelope.
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Shhh…No One Will Know

Wunderman ME
Issue 6 | March 2008

A mailing to IT Decision Makers of medium to large sized companies promoting Microsoft's new server and tools system. Designed to help the recipient cover for the newfound sense of freedom the technology would afford them, the mailing contained a small mirror designed to be attached to their computer monitor - warning them of approaching workmates
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Something’s Afoot On Islay

Story
Issue 6 | March 2008

A ‘scary’ short story booklet mailed to The Ardbeg Committee – 40,000 evangelical members in over 100 countries worldwide – launching the 'Airgh Nam Beist' whisky.
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Stealing Staff

TEQUILAJohannesburg
Issue 6 | March 2008

A guerrilla mailing for TBWAHUNTLASCARIS in order to bolster their creative department.
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Tea Party

Wunderman/YR Brands
Issue 6 | March 2008

A mailing/poster campiagn for Land Rover using an iconic event in history to simplify a rather dull and complicated subject, the business tax code, targeting small business owners and persuading them to purchase.
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Test The Service Of Vedior

I DO
Issue 6 | March 2008

Direct mail campaign for temping agency Vedior, in which a ‘Test Box’ containing five test tubes filled with ‘bacteria’ was sent to HR managers in order to ‘test’ the service of the company in the event of staff sickness.
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The Baptism Letter

OgilvyOne Frankfurt
Issue 6 | March 2008

A mailing, sent to families belonging to the Frankfurt Protestant community that have children under the age of 12 who have not yet been baptised, printed on special paper which revealed its message when submerged in water.
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