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From the pulpit

Issue 59 | June 2021

The Directory Big Won Rankings 2013

Issue 30 | March 2014

The 2013 rankings are compiled from 8,004 awards for 4,780 separate pieces of work won by 1,317 agencies around the world, including.
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From the pulpit

Issue 29 | December 2013

Welcome dear reader to the latest issue of Directory
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Psst, wanna buy some used digi-advice?

Issue 29 | December 2013

In 1994 I ran my first e-marketing seminar, including some guest speakers from different organisations. Little did I realise at the time how indicative it was of the industry that was to evolve to the ‘digital marketing’ one we know today.
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The Caples Awards

Issue 29 | December 2013

The Caples Awards were founded in 1977 by the late, great Andi Emerson.
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The most valuable thing about behavioural economics

Issue 29 | December 2013

About a year ago I had lunch with the splendid Steve Henry. He recalled an evening spent sitting in the offices of HHCL in 1994 waiting for the advertising campaign to break for Ronseal Quick Drying Woodstain.
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From the pulpit

Issue 28 | September 2013

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Newsjacking

Issue 28 | September 2013

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The Danish Direct Marketing Awards 2013

Issue 28 | September 2013

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The view from Cannes

Issue 28 | September 2013

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Ardbeg B.C. (Before Committee)

Issue 27 | June 2013

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Big Data Big Deal

Issue 27 | June 2013

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From the pulpit

Issue 27 | June 2013

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The View from Lebanon

Issue 27 | June 2013

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ASSORTED NUTS

JULIAN HANFORD
Issue 26 | March 2013

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From the pulpit

Issue 26 | March 2013

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The Won Report 2012

Issue 26 | March 2013

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BELONGING

Issue 25 | December 2012

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Farewell Wobblerville

Issue 25 | December 2012

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From the pulpit

Issue 25 | December 2012

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In Spain we haven’t gone completely nuts.

Issue 25 | December 2012

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Marketing IS the product

Issue 25 | December 2012

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Cannes in 12 ideas

Issue 24 | September 2012

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Direct Mail at Cannes 2012

Issue 24 | September 2012

There were 2,357 entries in the Direct category and 227 campaigns made it to the shortlist. Or 10% of the total number of submissions.
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From the pulpit

Issue 24 | September 2012

The end of our sixth year. And there is some fabulous work for you to look at and learn from. Much of it was on show at the Cannes Festival of Creativity, back in late June.
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The view from Greece

Issue 24 | September 2012

Wherever you look Direct Marketing is on the rise and clearly has a bright future because it’s all about relationships. But what about in Greece? How successful is Direct in the land of low budgets, safe decision-making and lost dreams?
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An Post Integrated Direct Marketing Awards 2012

Issue 23 | June 2012

The past five years have been challenging for Ireland, to say the least. In the face of a severe recession, Finance Directors took the lead and cut, slashed and saved in every area possible.
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Creativity’s gone global

Issue 23 | June 2012

In this issue of Directory there is work from Australia, Belgium, Brazil, China, Croatia, France, Germany, New Zealand, Norway, Spain, Sweden, The Netherlands, the UK and the USA. We also feature the top winners from the AnPost Irish Direct Marketing Awards and The UK's Best Awards.
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Not a Mad Man, just angry

Issue 23 | June 2012

Howard Luck Gossage was a direct marketing man who died in 1969. You may not have heard of him, but you are his protegées.
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The Marketing Agencies Association with The Guardian

Issue 23 | June 2012

Best Awards Awards 2012. Where the people who buy it judge it
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QR, OK

Issue 22 | March 2012

QR codes were originally created by Toyota in Japan to help them track car-parts as and when they were needed. The letters stand for Quick Response and the copyright is still owned by the car maker even though usage for these clever little code decoders has spilled out into a much wider world than its designers could ever have imagined.
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