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Box Clever

Issue 58 | March 2021

The Caples Awards

Issue 29 | December 2013

The Caples Awards were founded in 1977 by the late, great Andi Emerson.
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The most valuable thing about behavioural economics

Issue 29 | December 2013

About a year ago I had lunch with the splendid Steve Henry. He recalled an evening spent sitting in the offices of HHCL in 1994 waiting for the advertising campaign to break for Ronseal Quick Drying Woodstain.
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From the pulpit

Issue 28 | September 2013

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Newsjacking

Issue 28 | September 2013

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The Danish Direct Marketing Awards 2013

Issue 28 | September 2013

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The view from Cannes

Issue 28 | September 2013

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Ardbeg B.C. (Before Committee)

Issue 27 | June 2013

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Big Data Big Deal

Issue 27 | June 2013

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From the pulpit

Issue 27 | June 2013

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The View from Lebanon

Issue 27 | June 2013

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ASSORTED NUTS

JULIAN HANFORD
Issue 26 | March 2013

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From the pulpit

Issue 26 | March 2013

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The Won Report 2012

Issue 26 | March 2013

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BELONGING

Issue 25 | December 2012

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Farewell Wobblerville

Issue 25 | December 2012

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From the pulpit

Issue 25 | December 2012

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In Spain we haven’t gone completely nuts.

Issue 25 | December 2012

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Marketing IS the product

Issue 25 | December 2012

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Cannes in 12 ideas

Issue 24 | September 2012

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Direct Mail at Cannes 2012

Issue 24 | September 2012

There were 2,357 entries in the Direct category and 227 campaigns made it to the shortlist. Or 10% of the total number of submissions.
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From the pulpit

Issue 24 | September 2012

The end of our sixth year. And there is some fabulous work for you to look at and learn from. Much of it was on show at the Cannes Festival of Creativity, back in late June.
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The view from Greece

Issue 24 | September 2012

Wherever you look Direct Marketing is on the rise and clearly has a bright future because it’s all about relationships. But what about in Greece? How successful is Direct in the land of low budgets, safe decision-making and lost dreams?
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An Post Integrated Direct Marketing Awards 2012

Issue 23 | June 2012

The past five years have been challenging for Ireland, to say the least. In the face of a severe recession, Finance Directors took the lead and cut, slashed and saved in every area possible.
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Creativity’s gone global

Issue 23 | June 2012

In this issue of Directory there is work from Australia, Belgium, Brazil, China, Croatia, France, Germany, New Zealand, Norway, Spain, Sweden, The Netherlands, the UK and the USA. We also feature the top winners from the AnPost Irish Direct Marketing Awards and The UK's Best Awards.
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Not a Mad Man, just angry

Issue 23 | June 2012

Howard Luck Gossage was a direct marketing man who died in 1969. You may not have heard of him, but you are his protegées.
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The Marketing Agencies Association with The Guardian

Issue 23 | June 2012

Best Awards Awards 2012. Where the people who buy it judge it
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QR, OK

Issue 22 | March 2012

QR codes were originally created by Toyota in Japan to help them track car-parts as and when they were needed. The letters stand for Quick Response and the copyright is still owned by the car maker even though usage for these clever little code decoders has spilled out into a much wider world than its designers could ever have imagined.
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The case for the Directory Big Won rankings

Issue 22 | March 2012

It’s the publication of the global rankings of 2011’s most awarded campaigns, agencies and people. “Where are we?” I hear you ask. “Did we beat DDB?” “How can we be one of the most awarded agencies and I’m not on the top ECD’s list?”
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The Directory Big Won Creative Rankings 2011

Issue 22 | March 2012

The 2011 rankings are compiled from some 6,000 awards won by 4,048 campaigns on behalf of 2,461 clients by 1,302 agencies rewarding the efforts of 272 Chief Creative Officers, 690 Executive Creative Directors, 2,373 copywriters and 2,472 art directors.
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They didn’t call it creativity

Issue 22 | March 2012

In researching and writing his book, 'The Real Mad Men' about the Golden Age of Advertising, Andrew Cracknell was forced to ponder on the meaning of creativity. He interviewed over fifty people who were in on Madison Avenue’s heyday including the legendary George Lois and Jerry Della Femina.
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