Innovation
48 Articles
 

4MATIC Book

Gruppo Roncaglia, Rome

Issue 43 | June 2017

  • 4MATIC Book

    Gruppo Roncaglia, Rome
    Issue 43 | June 2017

    Mercedes-Benz had always been focused on innovation and the 4MATIC technology the company had developed was the most advanced four-wheel drive system on the market, able to adapt automatically to every condition of weather and road.
  • Camelpower

    TBWA\RAAD
    Issue 43 | June 2017

    Desert off-road driving in the Middle East was practically a sport.
  • Dolmio Pepper Hacker 2.0

    Clemenger BBDO Sydney
    Issue 43 | June 2017

    Dolmio was Australia's leading pasta sauce brand, and Spaghetti Bolognese was Australia's 5th most popular meal.
  • Kwitt, Sparkassen Debt Collector

    Jung von Matt/Spree
    Issue 43 | June 2017

    Though Sparkasse is Germany's oldest and best-known bank, the brand has always tried to be abreast of the newest technological possibilities.
  • See what lifesavers see with Pocket Patrol

    Leo Burnett Sydney
    Issue 43 | June 2017

    Statistics showed that 70% of Australians could not identify one of the biggest hidden dangers when they were on the beach. Rip tides.
  • Tequila Cloud

    Lapiz Chicago
    Issue 43 | June 2017

    Winters in Germany could be dreadful; it was cold, cloudy and rainy.
  • The Captain’s Ride 2016, The Riderless Bike

    Havas Sydney
    Issue 43 | June 2017

    Every year, the Steve Waugh Foundation conducted a six-day cycle ride through New South Wales called The Captain's Ride to raise money for the 400,000 children affected by rare diseases.
  • #BeFearless

    Cheil Germany, Cheil Worldwide, Cheil MEA, Cheil Russia
    Issue 42 | March 2017

    One in five people has a fear of public speaking and even one in four people has a fear of heights.
  • 2K Fitbit/Boost

    CP+B
    Issue 42 | March 2017

    NBA 2K was the world's best-selling basketball video game. It had fostered a large community of players including some famous names.
  • Buy a voice – for freedom of speech

    DDB Stockholm
    Issue 42 | March 2017

    PEN International was a charity established to promote the role of literature in cross-cultural understanding and to be a voice for writers who were attacked, imprisoned and even killed for their views.
  • Now you can see it

    Forsman & Bodenfors
    Issue 42 | March 2017

    Semcon's aim was to make the engineering profession attractive to a wider range of people.
  • The Breakpiece

    Visyon, Across The Pond
    Issue 42 | March 2017

    Back in the days, breakdance and graffiti were inseparable art forms in the melting pot of hip-hop culture.

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