Innovation
61 Articles
 

Amateur Replay

Ogilvy & Mather Singapore

Issue 45 | December 2017

  • Amateur Replay

    Ogilvy & Mather Singapore
    Issue 45 | December 2017

    Football was a pretty big deal for Allianz. They sponsored some of the biggest stadiums in the world, from the Allianz Arena in Munich and the Allianz Park in London to the Allianz Riviera in Nice.
  • Castorama Magic Wallpaper

    TBWA\Paris
    Issue 45 | December 2017

    Castorama's goal was to make home improvement accessible to everyone.
  • Electric Story

    POL Norway
    Issue 45 | December 2017

    Audi knew that the future of their business was electric and they began preparing the way with two new e-tron models, cars with two motors, electric and conventional, working in tandem to provide speed and economy.
  • PG Morning Moods

    AnalogFolk London
    Issue 45 | December 2017

    PG Tips wanted to raise awareness of some of the speciality teas it sold as well as its regular teabags.
  • Quest to LEGOLAND

    VML New York
    Issue 45 | December 2017

    In America, when it came to family vacations, parents preferred road travel because it gave them more control and quality time as a family.
  • Renault Sport - 40 Years of Passion, The Yellow Teapot

    Publicis Conseil
    Issue 45 | December 2017

    When Renault started in Formula One in 1977, 40 years ago, they equipped their car, the RS01, with a revolutionary turbo-charged engine.
  • The first AI jury

    DDB Brussels
    Issue 45 | December 2017

    Advertising had become obsessed with Artifical Intelligence.
  • The Nike NBA Connected Jersey

    AKQA New York
    Issue 45 | December 2017

    Every Nike NBA Connected Jersey was made to give its owner a personalised digital experience
  • The Voice Is Your Stamp

    MRM/McCann New York
    Issue 45 | December 2017

    For centuries, the United States Postal Service had been quietly innovating better ways to move mail.
  • Handbag Dyetonator

    Ogilvy & Mather Malaysia
    Issue 44 | September 2017

    Snatch thefts were a rampant threat to Malaysian society. In January, 365 cases were reported in the Dang Wangi district of Kuala Lumpur alone. In 2016, snatch thefts increased 36% nationwide.
  • KLM Care Tag

    DDB Tribal Amsterdam
    Issue 44 | September 2017

    Amsterdam had become one of the most popular tourist destinations of the world. In January 2017, more than a million people visited this city of 900,000 inhabitants.
  • Radiation-Free Dreams

    Demner, Merlicek and Bergmann
    Issue 44 | September 2017

    Mömax is part of XXXLutz Group, the largest furniture retailer in Austria and the second largest furniture chain in the world.
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