AI Car Recognition app

Radiant Return

DDB Group Melbourne
Issue 35 | June 2015

The stakes couldn't have been higher for the Radiant brand.

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Saving Aslan

Saatchi & Saatchi Italy
Issue 35 | June 2015

Denture adhesive was such a functional product, raising awareness and changing perceptions of Fixodent was always going to be challenging.

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The Attention Test

ais London
Issue 35 | June 2015

The new Skoda Fabia was positioned globally as having 'Attention Stealing Design'.

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The Dive

Leo Burnett Sydney
Issue 35 | June 2015

Samsung Electronics Australia wanted to launch the Samsung Gear VR, a new virtual reality headset, which was available for purchase as an accessory to the Samsung Galaxy Note 4.

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The Last Shot

AKQA
Issue 35 | June 2015

Jordan Brand wanted to commemorate the 30th anniversary of the Air Jordan with an exhibition celebrating the feats of Michael Jordan, one of the greatest basketball players of all time.

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The Voice of Drought

DM9DDB Brasil
Issue 35 | June 2015

São Paulo was facing the biggest drought in its history and city’s main source of water had reached its lowest level ever, compromising the supply of water to 9 million people.

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The Weather Challenge

Del Campo Saatchi & Saatchi Madrid
Issue 35 | June 2015

Toyota were launching a new version of the Aygo, with a canvas sunroof.

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Travel back to 1886 with PlayStation and Uber

Whybin\TBWA
Issue 35 | June 2015

In order to launch the game 'The Order: 1886', Sony PlayStation needed to connect with gaming journalists and bloggers and get them excited about yet another action game title.

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Undercover AdWords

Cossette
Issue 35 | June 2015

Predator Watch was a division of Children of the Street Society, founded to try to eliminate child and youth sexual exploitation online.

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Univoca:South Korean-North Korean Translator

Cheil Worldwide South Korea
Issue 35 | June 2015

After more than 60 years of separation, different forms of the Korean language have evolved in the two Koreas, with the South incorporating many words from English.

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Unskippable

The Martin Agency
Issue 35 | June 2015

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Whiskas Catstacam

Clemenger BBDO, Sydney
Issue 35 | June 2015

Whiskas was known as the purple cat food brand but beyond that they were also the leading experts in cat behaviour and understanding. But no one knew this.

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20100 Different Pampers Commercials And Counting

BBR Saatchi & Saatchi
Issue 34 | March 2015

For more than a decade Huggies had enjoyed a significant market share lead and an advantage over Pampers in every key brand image parameter as well as in top-of-mind awareness.

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A Year In Search (Google Zeitgeist 2014)

R/GA London
Issue 34 | March 2015

Google had lost a little of it's brand love in the last few years.

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Allianz Presents #SchoolRunStories

Gravity Thinking
Issue 34 | March 2015

Why would anyone engage with an insurance company, especially in social media?

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Drogba vs Messi Epic Food

CP&B London
Issue 34 | March 2015

When Turkish Airlines 'Widen Your World' campaign sent Kobe Bryant and Lionel Messi on a 'Selfie Shootout', the film clocked up over 137 million views.

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Dumb Ways to Die 2: The Games

McCann Melbourne
Issue 34 | March 2015

In 2012, 'Dumb Ways to Die' became one of the most popular public service announcements of all time.

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DXM Labworks

Tribal Worldwide New York
Issue 34 | March 2015

Tribal New York created a brand new digital campaign and mobile app for the Consumer Healthcare Products Association

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Invisible Runners

F/Nazca Saatchi & Saatchi, Sao Paulo
Issue 34 | March 2015

Mizuno was a sportswear company founded in Japan in 1906.

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Linkedin’s Creepy Side

BBDO Belgium
Issue 34 | March 2015

LinkedIn was known primarily as a professional business network.

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Live High Five

Eigen Fabrikaat
Issue 34 | March 2015

In September, KLM Netherlands (Home market sales office of KLM Royal Dutch Airlines) celebrates their sales campaign: the KLM World Deal Weeks.

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Moments

Ogilvy & Mather Portugal
Issue 34 | March 2015

Alzheimers was one of the more common forms of dementia, representing 50% to 70% of all cases.

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Online Rehab in Canada

Eigen Fabrikaat
Issue 34 | March 2015

The Canadian province of Alberta offered brilliant winter-sports vacations in breathtaking scenery.

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Photos for Life

Isobar Poland
Issue 34 | March 2015

In Poland cancer was still a taboo. But perhaps that would change if people knew that over 60% of cancer victims actually recover from the illness.

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Samsung Galaxy S5: ‘ALS ICE BUCKET CHALLENGE’

Cheil UK
Issue 34 | March 2015

It was not easy for smartphones to differentiate in a market in which there were few real product variances.

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Santa Flies Coach

180LA
Issue 34 | March 2015

Expedia.com is one of the world's largest full-service online travel sites

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The Electric Bike Banner

MRM//McCann Stockholm
Issue 34 | March 2015

Vattenfall is always striving to help people reduce their energy consumption.

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The Epic Driftmob

Interone Hamburg
Issue 34 | March 2015

To launch the 2 Series Coupe´, BMW wanted to test a digital-first strategy with a piece of dramatic content

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Tinnyvision

Clemenger BBDO, Wellington
Issue 34 | March 2015

50,000 young Kiwis admitted to driving stoned.

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Track Tests

M&C Saatchi London
Issue 34 | March 2015

Britain has one of the busiest rail networks in the world.

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