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Edelman UK

Issue 58 | March 2021

Classicals Behind The Classics

Artplan
Issue 28 | September 2013

The purpose of the campaign was to increase the audience of the Brazilian Symphony Orchestra.
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Dove Photoshop Action

OgilvyOne/Ogilvy & Mather Toronto
Issue 28 | September 2013

Dove wanted to increase brand affinity by building on its ‘Real Beauty’ campaign.
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Flavour Fusion

Wunderman Sydney
Issue 28 | September 2013

Pringles crisps are so well-known for their fun brand personality, high quality product, unique packaging and good flavour range, that they were one of the first FMCG brands in Australia to reach 1 million fans on Facebook.
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Fries Heist

Leo Burnett Manila
Issue 28 | September 2013

Everyone loves McDonald’s French fries. They even love other people’s fries. These are sentiments McDonald’s played up through its fries advertising.
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Go Europe

Publics Conseil/Marcel
Issue 28 | September 2013

People are reluctant to use their mobile phones when abroad because they don't know how much it will cost.
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Hemingway Status Hijacker

Ogilvy & Mather Chicago
Issue 28 | September 2013

Membership of the Ernest Hemingway Foundation of Oak Park had fallen off, particularly among young people.
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Inmessionante

BBDO Argentina
Issue 28 | September 2013

Pepsi had a global sponsorship with the Argentinian football superstar Lionel Messi. The problem was the agreement did not allow them to use Messi himself in their home market.
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James Ready Cover Photo Swap

Leo Burnett, Toronto
Issue 28 | September 2013

The aim was to use James Ready's current drinkers to help attract new drinkers.
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Make More Of Your Garden

LIDA
Issue 28 | September 2013

A garden can be the perfect summer hideaway. But sadly, many are jungle-like spaces used to store the lawnmower, dry clothes and hide old junk. According to recent research, 1 in 5 Brits never set foot in their garden.
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Mobilizing the 12th man

Memac Ogilvy Label Tunisia/Ogilvy/Action Tunisia
Issue 28 | September 2013

2 years after the Arab Spring, tension amongst the Tunisians remained.
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Run The Village

Duval Guillaume
Issue 28 | September 2013

Napoleon Games was the market leader in Gambling Entertainment in Belgium with more than 20 gambling lounges dotted around the country.
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See how easily freaks can take over your life

Duval Guillaume
Issue 28 | September 2013

Febelfin is the Federation of Belgian Financial Services companies. They represent the industry to consumers by providing information, comment and counsel.
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SoundScript

DM9Rio
Issue 28 | September 2013

Silence, a sound production company in Brazil, wanted to reinforce its relationship with some of the most important agencies in the country.
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SPA sparkles up your lunch

?Publicis Brussels
Issue 28 | September 2013

The same sandwich every day, at the same time, in the same local snack bar… Everyone quickly sinks into a routine. But what if a little sparkle was injected into all that?
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The #DomiCopter

Big Communications
Issue 28 | September 2013

With Domino’s social presence stalling, Bigworked together with T + Biscuits to find an innovative way of re-engaging Domino’s UK fans and followers with the brand.
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The Feed

R/GA London
Issue 28 | September 2013

In the intensely competitive editorial photography market, Getty Images had lost saliency. The task was not just to try to make Getty Images relevant to media organisations but to get them top of mind.
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The Hungry-Me Generator

BBDO Proximity Duesseldorf GmbH
Issue 28 | September 2013

Snickers had been running a successful above-the-line campaign around the theme “You’re not you when you’re hungry.” The brief was to amplify the idea in digital media.
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The Producer's Mixtape

CP+B
Issue 28 | September 2013

CP+B wanted to help the industry make the Internet a better place by preventing bad work from happening.
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Allforbear.com

BBDO Moscow
Issue 27 | June 2013

A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. The interactive online project at http://allforbear.com aims to increase public awareness of the issue and involve many users.
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App Nescafe Galao

OgilvyOne Portugal
Issue 27 | June 2013

Nescafé Galão is a ready to drink breakfast mix that gives you all the energy you need to start your day. So Nestlé wanted to create a mobile App that helped people prepare for the day ahead.
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Be good with money

Colenso BBDO/Proximity New Zealand
Issue 27 | June 2013

Bank of New Zealand was one of New Zealand’s ‘big’ four banks.
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Beyond The Wall

Colenso BBDO/Proximity New Zealand
Issue 27 | June 2013

Mountain Dew had always targeted young New Zealand guys. They were the heaviest drinkers of soft drinks and with its high caffeine content, Mountain Dew was perfect for fuelling their lifestyle.
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Censored Tweet

DM9 Rio
Issue 27 | June 2013

After a ten-year absence, Amnesty International had opened up an office in Brazil. They wanted to raise awareness of their return through a campaign about the issues of “freedom of expression”.
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Connecting Euro

plan.net/serviceplan
Issue 27 | June 2013

On December 10th 2012, the European Union received the Nobel Peace Prize. The award was also tribute to the Euro because despite the financial crisis, the Euro is the symbol of the European idea. In itself it is the single most important link between all the people of Europe.
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Cook –a-Tweet

OgilvyOne Portugal
Issue 27 | June 2013

The Saúde Faca & Garfo site, Nestlé’s CRM program, has made its customized recipes available by Twitter. They needed to introduce the advantages of this new unfamiliar service to Nestlé’s regular consumers.
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Days to Live

CP+B London
Issue 27 | June 2013

Diesel Timeframes aimed to challenge the relationship people had with time to encourage them to live life more bravely.
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Driving Dogs

DraftFCB New Zealand
Issue 27 | June 2013

As a key sponsor, MINI wanted to help the SPCA find homes for their dogs. The problem was, too many people in New Zealand believed a rescue dog was a second-rate mutt, so finding homes for them was difficult.
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Farmageddon

Saatchi & Saatchi Frankfurt
Issue 27 | June 2013

March 22nd was World Water Day, when different NGOs around the world wanted to draw attention to the fact that providing everyone, everywhere with safe, clean water was the first step towards building a better world.
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Feel Tip Top

Colenso BBDO/ Proximity New Zealand
Issue 27 | June 2013

Tip Top – NZ’s No1 ice cream – decided to take a different approach to communication than ever before. At 75 years old, and driven by the need to steal share from its biggest competitor Unilever, the brand was in need of a serious refresh.
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Free the forced

Cheil Germany
Issue 27 | June 2013

The UN has estimated that around the world each year, some 60 million girls and young women under the age of 18 are forced to marry without their consent.
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