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AI Car Recognition app

FamousGrey, Dilbeek Belgium

Issue 62 | March 2022

Friendliest Pint Of The Year

Geronimo
Issue 21 | December 2011

The pub is one of the social hubs for people’s lives. This idea tapped into the spirit of mate-ship in the build up to St Patrick’s Day.
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Home Dream Home

Proximity BBDO Paris
Issue 21 | December 2011

The creative strategy was to tap into the fertile imaginations of children to show what could be done with the new collection. First, a viral film was seeded on Youtube, showing a destructive little girl getting up to no good in her bedroom.
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Investorville

BMF
Issue 21 | December 2011

The approach was nothing if not ambitious. To show people what it’s actually like to be an investor, what was created was a world first: a property investment simulator, based on real market data, which Australians could use to move from ‘homeowner’ to ‘property investor’.
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Philips Wake Up The Town

Tribal DDB Amsterdam
Issue 21 | December 2011

The nearest town to the North Pole was the setting for an experiment, to test how Philips Wake-up Light makes it easier to wake up. Why this town? The people live in total darkness for 4 months in winter, making it the hardest town in the world to wake up in.
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Seconds/With

Leo Burnett Sydney
Issue 21 | December 2011

?Seconds/With' is build around the insight that while professional photographers spend decades behind the lens, the shots they value most add up to just fractions of a second.
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Shout from the mountain integrated campaign

BBDO New York
Issue 21 | December 2011

First, a series of web films was created to promote the event, featuring an oddly large group of loud mountain men. These were passed quickly around the web by AT&T’s youthful users.
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Step Up

Saatchi & Saatchi Wellington
Issue 21 | December 2011

Through a mix of 15 second TV spots and online promotions, viewers were drawn to “Step Up”, a dedicated RNZAF branded YouTube channel. In essence, this was an online flight simulator.
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The File Mover

McCann Lowe
Issue 21 | December 2011

The idea can be expressed simply as being: the first van that carries your stuff across the web. The banner ad was designed to be both innovative and useful, working like websites such as yousendit.com or wetransfer.com.
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The view from New York

Leo Burnett New York
Issue 21 | December 2011

New York City is home to every type of food ever created. From the countless restaurants that represent every national flag on the globe and ones you've never heard of, to the local icons like bagels, street meat and egg creams - the diversity of New York’s food is only matched by the diversity of its accents.
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4th Amendment Wear

4th Amendment Wear
Issue 20 | September 2011

Cannes Promo & Activation Gold
Best Use of Social Media
Gold also for Corporate Image
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A journey of Faith – The Return of Ferrorama

DDB Brazil
Issue 20 | September 2011

Cannes Direct Gold
Direct Response Digital
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American ROM

Issue 20 | September 2011

Cannes Direct Winners
Direct Grand Prix
Promo & Activation Grand Prix
Gold also for FMCG Products & Services
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Boob Hijack

Archibald Ingall Stretton
Issue 20 | September 2011

X-Factor voiceover Peter Dickson called a live, televised sex line and asked the ‘well-equipped’ model provocative questions about examining her breasts. The film that resulted from this exchange was uploaded onto Vimeo and e-mailed to 50,000 male students, who were invited to blog and tweet about it.
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Decode Jay-Z With Bing

Droga5 New York
Issue 20 | September 2011

Cannes Direct Gold
Best Integrated Campaign
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Department of Advertising Standards and Regulations

Barnes, Catmur and friends
Issue 20 | September 2011

The idea, was to create the fictitious Department of Advertising Standards and Regulations, which started firing out letters to 150 leading figures in the advertising business, notifying them that their ads were infringing the rules.
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O2 Fives

Archibald Ingall Stretton
Issue 20 | September 2011

Fans across the country like the way Arsenal play the game. So they wanted to find the most-liked five-a-side teams and reward them by hosting a tournament on the hallowed turf.
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One weekend off

Mortierbrigade
Issue 20 | September 2011

People were asked NOT to use the Scarlet products during the Christmas weekend. If they succeeded, they could win a new TV, computer and phone. The experiment was captured on film before, during and after the Christmas weekend.
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Response Campaign

Wieden & Kennedy Portland USA
Issue 20 | September 2011

Cannes Direct Gold
Traffic and Brand Building
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Safe for work website

Grabarz und Partner
Issue 20 | September 2011

An online was designed which could be integrated into favourite web sites. It allowed people to experience the warning system for themselves at their work stations.
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Save As WWF

Issue 20 | September 2011

Cannes Promo & Activation Gold
Best Use of Digital Media
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Social Memories

Cosalux GmbH
Issue 20 | September 2011

Users were then able to look at their lives on Facebook rearranged in a completely new way as a book. They could edit photographs, make changes but then have the book printed with a hardback cover and mailed to them.
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Take The City

Boondoggle (Leuven & Amsterdam)
Issue 20 | September 2011

The `Take the city` graffiti challenge was an ingenious Facebook application that allowed runners to draw running routes on satellite pictures of their cities and towns. But not just shapeless running routes, which followed the contours of the map.
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The Devil wants to be your friend

BCM
Issue 20 | September 2011

The devil was sent down to Facebook and people invited to become his friends. Fans were invited to sell their souls (or something else dear to their hearts) for a chance to win tickets to the opening night of ‘Faustus’.
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Volkswagen Journeys

Proximity London
Issue 20 | September 2011

Rather than list features and benefits, the approach was to surprise and entertain and elicit an emotional rather than rational response.
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A New Warrior

DDB Paris
Issue 19 | June 2011

Greenpeace supporters were offered the chance to purchase and own a piece of the new Rainbow Warrior at an e-commerce website : http://anewwarrior.com Here visitors could buy any one of some 400,000 pieces of the new ship that were for sale at prices ranging from 1€ to 7000€.
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Club Matas

Wunderman A/S
Issue 19 | June 2011

The task was to launch Club Matas, linking the exhaustive knowledge of what is bought where and when with active declarations of interest from customers.
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Company Challenge

Ogilvy Amsterdam
Issue 19 | June 2011

Businessmen aren’t interested in someone else’s problems. They are interested in their own. So, to get them to see how easily they could find solutions to their own specific challenges, a competition was set up using a medium that was relevant to the target audience, but unexpected. LinkedIn.
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Each has its own story

10 Advertising
Issue 19 | June 2011

Online banners and radio commercials drove traffic to a website where an online storytelling platform had been created. Here people selling their houses could write their personal stories.
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Help Britta

DialoguePeople/NetPeople
Issue 19 | June 2011

TDC is the largest telecoms company in Denmark. They wanted to strengthen the emotional connection consumers have with the brand.
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Lacta Facebook Application

OgilvyOne Worldwide, Athens
Issue 19 | June 2011

Based on the insight that people were already comparing their loved ones to Lacta’s sweet taste, an application was developed, that let users change Lacta's brand on the package into the name of their loved one and post it on their Facebook wall, declaring to everyone that they are the sweetest part of their life!
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