AI Car Recognition app

The pub is one of the social hubs for people’s lives. This idea tapped into the spirit of mate-ship in the build up to St Patrick’s Day.

The creative strategy was to tap into the fertile imaginations of children to show what could be done with the new collection. First, a viral film was seeded on Youtube, showing a destructive little girl getting up to no good in her bedroom.

The approach was nothing if not ambitious. To show people what it’s actually like to be an investor, what was created was a world first: a property investment simulator, based on real market data, which Australians could use to move from ‘homeowner’ to ‘property investor’.

The nearest town to the North Pole was the setting for an experiment, to test how Philips Wake-up Light makes it easier to wake up. Why this town? The people live in total darkness for 4 months in winter, making it the hardest town in the world to wake up in.

?Seconds/With' is build around the insight that while professional photographers spend decades behind the lens, the shots they value most add up to just fractions of a second.

First, a series of web films was created to promote the event, featuring an oddly large group of loud mountain men. These were passed quickly around the web by AT&T’s youthful users.

Through a mix of 15 second TV spots and online promotions, viewers were drawn to “Step Up”, a dedicated RNZAF branded YouTube channel. In essence, this was an online flight simulator.

The idea can be expressed simply as being: the first van that carries your stuff across the web. The banner ad was designed to be both innovative and useful, working like websites such as yousendit.com or wetransfer.com.

New York City is home to every type of food ever created. From the countless restaurants that represent every national flag on the globe and ones you've never heard of, to the local icons like bagels, street meat and egg creams - the diversity of New York’s food is only matched by the diversity of its accents.

X-Factor voiceover Peter Dickson called a live, televised sex line and asked the ‘well-equipped’ model provocative questions about examining her breasts. The film that resulted from this exchange was uploaded onto Vimeo and e-mailed to 50,000 male students, who were invited to blog and tweet about it.

The idea, was to create the fictitious Department of Advertising Standards and Regulations, which started firing out letters to 150 leading figures in the advertising business, notifying them that their ads were infringing the rules.

Fans across the country like the way Arsenal play the game. So they wanted to find the most-liked five-a-side teams and reward them by hosting a tournament on the hallowed turf.

People were asked NOT to use the Scarlet products during the Christmas weekend. If they succeeded, they could win a new TV, computer and phone. The experiment was captured on film before, during and after the Christmas weekend.

An online was designed which could be integrated into favourite web sites. It allowed people to experience the warning system for themselves at their work stations.

Users were then able to look at their lives on Facebook rearranged in a completely new way as a book. They could edit photographs, make changes but then have the book printed with a hardback cover and mailed to them.

The `Take the city` graffiti challenge was an ingenious Facebook application that allowed runners to draw running routes on satellite pictures of their cities and towns. But not just shapeless running routes, which followed the contours of the map.

The devil was sent down to Facebook and people invited to become his friends. Fans were invited to sell their souls (or something else dear to their hearts) for a chance to win tickets to the opening night of ‘Faustus’.

Rather than list features and benefits, the approach was to surprise and entertain and elicit an emotional rather than rational response.

Greenpeace supporters were offered the chance to purchase and own a piece of the new Rainbow Warrior at an e-commerce website : http://anewwarrior.com Here visitors could buy any one of some 400,000 pieces of the new ship that were for sale at prices ranging from 1€ to 7000€.

The task was to launch Club Matas, linking the exhaustive knowledge of what is bought where and when with active declarations of interest from customers.

Businessmen aren’t interested in someone else’s problems. They are interested in their own. So, to get them to see how easily they could find solutions to their own specific challenges, a competition was set up using a medium that was relevant to the target audience, but unexpected. LinkedIn.

Online banners and radio commercials drove traffic to a website where an online storytelling platform had been created. Here people selling their houses could write their personal stories.

TDC is the largest telecoms company in Denmark. They wanted to strengthen the emotional connection consumers have with the brand.

Based on the insight that people were already comparing their loved ones to Lacta’s sweet taste, an application was developed, that let users change Lacta's brand on the package into the name of their loved one and post it on their Facebook wall, declaring to everyone that they are the sweetest part of their life!