1000 Bathursts

Brave Cut

McCann Bucharest
Issue 40 | September 2016

In a country where a wig costs 4 times the average income, cancer doesn't just destroy a woman's health, it also destroys her dignity.

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Coins of Hope

These Days Wunderman
Issue 40 | September 2016

In Europe, a child is reported missing every two minutes. Most are found quickly. For others it takes weeks, months, even years.

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Emotion Capture Box

Publicis Conseil
Issue 40 | September 2016

Orange France wanted a Christmas promotion that would showcase its technological prowess and allow it to be a part of the season's joy.

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Give the rainbow

adam&eveDDB
Issue 40 | September 2016

As an impulse purchase, Skittles' communications are designed to keep the brand top of mind.

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Love like there’s no tomorrow

OgilvyOne Athens
Issue 40 | September 2016

In Greece, Lacta chocolate is associated with love and romance. But the country’s economic travails meant Greeks had fallen out of love with love, prioritising instead financial survival and getting by day to day.

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Mannschafts-WHOPPER®

Grabarz & Partner Werbeagentur GmbH
Issue 40 | September 2016

It was 20 years ago that Germany beat the Czech football team 2:1 at the legendary Wembley Stadium to become European football champions.

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Parallel Lives

CHI & Partners
Issue 40 | September 2016

The Prince’s Trust ‘Parallel Lives’ campaign, created by CHI&Partners, celebrates the charity’s 40th anniversary.

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SONIC Square Shakes

Goodby Silverstein & Partners
Issue 40 | September 2016

There are over 178 million photos tagged #food on Instagram (i.e. far too many) and growing all the time.

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The Eyes That Don’t Lie

Proximity Madrid, Spain
Issue 40 | September 2016

According to a study released by the Spanish Organisation of Consumers and Users (OCU) 6 in 10 people think that mechanics lie.

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Visa The Voice

BBDO And Proximity Shanghai
Issue 40 | September 2016

Today's young Chinese travellers are nothing like those that came before.

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#comeonin

DDB Sydney
Issue 39 | June 2016

Everybody who had ever been to Australia had dozens of snaps of the Sydney Opera House. It was one of the most pictured, Instagrammed architectural icons of the world.

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Cheers to a Legend

Leo Burnett Sydney
Issue 39 | June 2016

Diageo-owned Bundaberg Rum was commonly sold in rum-and-cola cans.

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Fashion For Real People

Leo Burnett Dubai
Issue 39 | June 2016

Fashion was a dictatorial business. If anyone wanted to feel fashionable, she had to look a certain way.

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Mein Kampf – gegen Rechts

Ogilvy & Mather Berlin
Issue 39 | June 2016

Seeking to oppose pressure on society from the right-wing and the republication of Hitler's inflammatory pamphlet

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Photo Coach

360i
Issue 39 | June 2016

Canon’s mission is to help everyone realize their creative vision, and to provide the tools and knowledge to make it a reality – in a way that informs and inspires.

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Skittles Holiday Pawn Shop

BBDO Toronto
Issue 39 | June 2016

Sales of Skittles tended to drop off during the December holiday period as buyers opted for more traditional sweets and candy.

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Street Santas

Shackleton
Issue 39 | June 2016

Christmas was a time for giving and surprises but also, where possible, spreading peace, love and goodwill.

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The Boys

Clemenger BBDO Melbourne
Issue 39 | June 2016

Bonds is the biggest underwear brand in Australia. For years it had little or no competition.

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The Fairest Night Of All

Del Campo Saatchi & Saatchi Argentina
Issue 39 | June 2016

Andes claimed to be an authentic Argentine beer brand, with the main target market men aged between 18-24.

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The Imaginary Friend Collection

AMV BBDO
Issue 39 | June 2016

The Victoria and Albert Museum of Childhood, an offshoot of the main V&A, was based in East London.

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The Naked Ute

DDB Sydney
Issue 39 | June 2016

In an automotive category where owners were extremely brand loyal, the objective was to overcome negative perceptions of the Volkswagen Amarok.

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Valentine's Insurance

Barnes, Catmur & Friends Dentsu
Issue 39 | June 2016

TOWER Insurance wanted to communicate to the public they weren't just another faceless, heartless corporation.

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#Study with Roland-Garros

Publicis Conseil
Issue 38 | March 2016

In France, certainly in the financial category, branded content was mostly short videos made by YouTubers, which everyone knew was just old-fashioned endorsement advertising with new faces.

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Actual Reality

Y&R New Zealand
Issue 38 | March 2016

Jaguar needed to refresh its image as a marquee for old, rich white guys.

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Breast Milk

Y&R NZ
Issue 38 | March 2016

New Zealand had the highest rate of breast cancer in the world per capita, and Breast Cancer Cure were a single-minded charity committed to funding research to find a cure.

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Brewniversity

Barnes, Catmur & Friends
Issue 38 | March 2016

The craft beer industry was growing significantly though the overall beer market in New Zealand was experiencing difficulty.

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Choose your olymPIC

Famous Brussels
Issue 38 | March 2016

In November 2015 BOIC, the Belgian Olympic and Interfederal Committee, launched a national campaign not just to raise awareness of the Belgian athletes who would be going to compete at Rio in 2016 but to raise funds as well.

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KT life saving TV

Cheil Worldwide
Issue 38 | March 2016

In the last ten years, the number of senior citizens living alone has doubled in South Korea, reaching 1.38 million in 2015, leaving just one social worker for every twenty-seven senior citizens.

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Pirates of the High Fees

MercerBell
Issue 38 | March 2016

The big 4 banks of Australia have long held a monopoly on international money transfers.

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Plaster the Silence

TBWA\Group Singapore
Issue 38 | March 2016

Every day, more than one person commits suicide in Singapore.

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