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FamousGrey

Issue 58 | March 2021

Friendship Experiment

Ogilvy & Mather Shanghai
Issue 27 | June 2013

China’s skyrocketing growth in recent years had led to mass migration to the big cities. As a result, people had become colder and more indifferent towards each other.
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Hashtag Killer

DDB NY
Issue 27 | June 2013

WATERisLIFE is a charity dedicated to providing ‘clean water to those in need’. The ‘Hashtag Killer’ campaign set to the ironic #FirstWorldProblems meme in which the privileged middle-classes tweeted about the hazards of everyday life.
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Mariachi Doritos

AMVBBDO
Issue 27 | June 2013

For a period of five years, Doritos had seen significant success targeting a youthful audience of 16-24 socially active snack consumers. But in order to continue growing the brand, Doritos had to engage a new consumer base of 25-44 year olds.
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Super Message SIC

A-Tono
Issue 27 | June 2013

San Carlo is a chips and snacks company that holds the biggest market share in Italy. In 2012 they didn’t have a social network presence so we suggested to enter this arena in a consistent way, that would have done good both to the company awareness and to someone in need.
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Work for Will

BBDO Atlanta
Issue 27 | June 2013

AT&T wanted to launch the Nokia Lumia 920, a new Windows 8 Phone.
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6.05 Experiential Space

JWT Beirut
Issue 26 | March 2013

In a recessive market, where growth was mainly driven by a naturally demanding and easily bored youth, depechemode wanted to make sure they came up with a fresh and engaging concept that would constantly renew itself.
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Daybreak

BBDO New York
Issue 26 | March 2013

AT&T was responsible for some of the advanced technologies that were making people’s lives better. But people still thought of them as just a phone company. AT&T wanted them to change that.
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Demand Equal Pay

DDB Group New Zealand / Rapp Tribal
Issue 26 | March 2013

On average, women in New Zealand are paid 10% less for doing the same job as men
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In my new world

JWT Beirut
Issue 26 | March 2013

MTC Touch is the leading mobile operator in Lebanon with over 2 million subscribers. So, when they wanted to rebrand themselves from MTC Touch to Touch, we turned to our subscribers to create the campaign.
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Recipeace - Peace Day - White Pencil Competition

Leo Burnett Chicago
Issue 26 | March 2013

Peace One Day had created International Peace Day, a day devoted to strengthening the ideals of peace within and among all nations and peoples. However, since its inception in 2001, the day had not gained momentum or captivated an audience.
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Subsidio

Ogilvy Design, Lisbon
Issue 26 | March 2013

In Portugal, nearly all public and private sector employees receive an extra month’s salary in the summer and Christmas holidays. This is called subsídio. One of the first measures the government took when the economic crisis began to bite was to do away with these extra payments.
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We Are David Bailey

Cheil UK
Issue 26 | March 2013

When Samsung launched its range of NX Smart cameras, the market for compact system cameras was dominated by Pentax, Nikon and Panasonic.
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Honesty should not go unrewarded

Clemenger BBDO Melbourne
Issue 25 | December 2012

For two years, NAB had been championing fairer banking for Australians. In fact NAB was the only bank to centre their whole business around giving their customers a better deal.
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Lets speak baby

Publicis Conseil and Marcel, Paris
Issue 25 | December 2012

Infant Formula brands are all very similar. The only way that brands could differentiate their expertise was to talk about their ingredients, issuing complicated and incomprehensible formula messages that left poor mums completely perplexed.
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Mosaic

OgilvyOne London
Issue 25 | December 2012

In November 2011 British Airways re-launched their frequent flyer programme, the Executive Club, with a new positioning, new product features and a new look & feel.
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NAB Stand-ins

Clemenger BBDO Melbourne
Issue 25 | December 2012

NAB (National Australia Bank) has been sponsoring the AFL for over 10 years. Throughout this time they have demonstrated their support through the many programs they have helped to foster.
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Orange Different Business

Publicis Chemistry
Issue 25 | December 2012

Orange is such a powerful consumer brand it struggles to connect with a business audience. The agency was briefed to make Orange more business-like. But they said, don’t try to be more business-like, talk to business people who are Orange-like.
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Paint the town black

Saatchi & Saatchi London
Issue 25 | December 2012

In 2009 Diageo celebrated Arthur’s Day on the last Thursday (get it?) of September to bang the drum for the 250th anniversary of Arthur Guinness’s signing of a 9,000-year lease on the Dublin brewery.
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Passionmeter

DDB Paris
Issue 25 | December 2012

McDonald’s was one of the sponsors of the UEFA European Cup in June, July 2012. They wanted to make the most of their sponsorship and get football fans to identify the brand as passionate about football too.
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Pizza Roulette

Barnes, Catmur & Friends
Issue 25 | December 2012

While Hell pizzas are popular in New Zealand, research showed that there was a lack of "product connection". In other words, Hell's pizzas needed to walk the talk. The agency's task was to bridge the gap between the brand and its products.
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The Chosen One

Barnes, Catmur & Friends
Issue 25 | December 2012

Craft beer is a hugely competitive area in New Zealand. Only the wine sector has more brands in the supermarket. The challenge was to name a product, design its packaging, launch it and nab 5% of the market in 12 months.
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The V Motion Project

Colenso BBDO
Issue 25 | December 2012

V Energy is a strong number one in the New Zealand energy drink market. Recently, the market exploded with hungry, brash brands like Mother, Monster, and Rockstar, determined to attack V.
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Book Burning Party

Leo Burnett Detroit
Issue 24 | September 2012

Due to a struggling economy, Troy, Michigan could no longer afford its library, so it scheduled a vote for a 0.7% tax increase.
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BYO cup day

Leo Burnett Melbourne
Issue 24 | September 2012

Slurpee had always been a different kind of drink. It allowed people to pour, mix and fill their cup any way they liked.
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Sneaker Skills

AMV BBDO
Issue 24 | September 2012

Foot Locker’s employees, otherwise known as ‘Stripers’, have more sneaker knowledge and expertise than any other sneaker store. They are obsessed with sneakers, their passion is beyond reason.
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Zoetrope

Archibald Ingall Stretton
Issue 24 | September 2012

EDF Energy wanted to relaunch its Thank-yous rewards programme and get their customers more interested in it.
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Diary

Ogilvy Beijing
Issue 23 | June 2012

Gyno Dakarin was a product that prevented vaginitis. And for over a decade, J&J had been selling it on its functional merits in China, as the subject had seldom been openly spoken about. But sensing societal changes, J&J wanted to reach their young female target on a more emotional level.
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Escape The Map

Abbott Mead Vickers BBDO
Issue 23 | June 2012

Tasked with creating a brand-sharpening campaign to attract younger people to Mercedes-Benz, an integrated campaign was released in November 2011.
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Promote the sponsorship of The Norwegian Broadcasting Boys Choir

TRY/Apt
Issue 23 | June 2012

DNB is the main sponsor of the Norwegian Broadcasting Boys Choir. They saw an opportunity to promote their sponsorship in an unexpected but relevant setting.
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The Gnome Experiment - Precision Scales and Calibration

OgilvyOne London
Issue 23 | June 2012

Kern make some of the world’s most precise weighing scales. They wanted to grow their reputation and market share within the science and education sectors.
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