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TBWA\RAAD

Issue 60 | September 2021

Pimp Our Ads (pimpourads.com)

Lavender*
Issue 5 | December 2007

An integrated campaign driving people to create their own road safety ads via an interactive website pimpourads.com for the chance of winning a Toyota Yaris.
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Re-energise

M&C Saatchi / Mark
Issue 5 | December 2007

A multi-channel campaign with separate, but inter-related, pieces aimed at getting the right information about hosting events in Australia to the right recipient in the decision-making process.
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Science 'Jelly Baby' DM and Email

Draftfcb London
Issue 5 | December 2007

A mail and email campaign inspired by the 'Death of the Jelly Baby' experiment to capture the sense of awe and discovery possible in Science teaching.
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The Road To Enlightenment

Claydon Heeley, a division of Zulu Network
Issue 5 | December 2007

The Road to Enlightenment is a whole new philosophy on city driving, hosted by Dr Tridion and brought to you by the new smart fortwo. The central hub of the campaign is Dr Tridion's site - www.smartenlightenment.co.uk - where you can learn more about your driving demeanour and explore the new fortwo. Customers were driven to the site via a series of interactive banner ads, demonstrating key product points in self-help language. A DM pack - The Glovebox Guru - contained self-help cards designed to calm distressed drivers. Supporting press, posters and radio elements were developed with AMV BBDO.
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World of Difference

Aim Proximity
Issue 5 | December 2007

An integrated campaign based around the question, 'can you see the potential in New Zealand Youth?' and juxtaposing images of youths engaged in seemingly anti-social behaviour with simple headlines suggesting what these people could become with the support of someone who saw their potential.
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Castrol Power1 Tour

OgilvyOne worldwide SpA, OgilvyInteractive Srl
Issue 4 | September 2007

An integrated campaign surrounding Castrol’s sponsorship of the Swiss team Swiss Performance’s attempt to beat the historic Land Speed Record at the Bonneville Salt Flats in Salt Lake City, Utah. Prior to the world record attempt in September, the Swiss team tested their motorbikes on a 6,000km tour across Europe between April and June. Castrol supported this tour with advertising, promotional gifts and activation events, but principally with a multi-country website and blog that acted as a web reality show covering the progress of the tour.
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Demand a ViewSonic

ChemistryTM
Issue 4 | September 2007

A press and online campaign dramatising the effects of poor monitors on their users to raise awareness of the ViewSonic brand and its range of ergonomic monitors and encourage users to ‘Demand a ViewSonic’.
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Gangs of London

20:20 London
Issue 4 | September 2007

An integrated campaign for the launch of Gangs of London, using the latest image-recognition technology as well as traditional DM and print media to engage an audience wary of branded messages in the marketing of the game.
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HP Toyrama Campaign

Arc Worldwide Pte Ltd
Issue 4 | September 2007

An integrated campaign to drive traffic to HP’s online Toyrama Contest. The competition invites digital animators and designers to create their own stop-motion animated films, using the characters and scenarios on www.hptoyrama.com, for the chance of winning Autodesk Maya software and a trip to the DreamWorks Animation Studios in the USA.
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Idea Graveyard

Heye,121 GmbH/Tribal DDB Munich
Issue 4 | September 2007

A ‘cemetery’ mail pack and website inviting creative and art directors to give their dead ideas a proper burial and go to Getty Images for inspiration on new ideas.
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The New Fabia Integrated Launch Campaign

archibald ingall stretton
Issue 4 | September 2007

A mail and online campaign to promote the launch of the new Skoda Fabia and to tie in with the overall ‘Cake’-themed launch campaign.
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Tuk-Tuk - Taking You to Local Jobs

Elvis
Issue 4 | September 2007

To communicate JobsToday’s local expertise, this mail and online campaign uses a charming and iconic Tuk-Tuk and driver along with the end line ‘taking you to local jobs’. All the creative executions feature the Tuk-Tuk and driver in different situations taking people to local jobs.
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Unlearn Outsourcing

StrawberryFrog
Issue 4 | September 2007

A highly targeted campaign involving personalised cover wraps, newscasts and microsites driving C-level executives to a fictitious online ‘Unlearn Center’ where their misconceptions about outsourcing could be replaced by truths.
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adiRun

TBWAWhybin & TEQUILA in alliance with TBWA180
Issue 3 | June 2007

adiRun.co.nz is a world-first for adidas. It’s an online portal that acts as a motivational toolbox for mainstream runners, complementing their adidas running gear to help them achieve their personal goals. The initiative was promoted via an integrated campaign involving mail, press, radio, outdoor, ambient, POS and online.
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Hug a Geek

BMF
Issue 3 | June 2007

An integrated campaign to trial the launch of AUSTAR’s unwired broadband service. The idea is that AUSTAR’s service is so simple, it has made geeks redundant and so they are apologising to geeks and encouraging everyone to give them a hug.
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Inner M

BBDO New York
Issue 3 | June 2007

A TV and online campaign based on the notion that there is an M&M inside of everyone and that consumers can have fun embracing their ‘inner M’. The website gives provides users with hours of fun creating different M&M characters, photographing them and sending messages to friends.
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pago Campaign

TBWAWhybin
Issue 3 | June 2007

Innovative use of New Zealand $5 notes as an advertising platform for ASB’s new mobile cash transfer service. Stickers showing a pixellated ‘digital’ image of Sir Edmund Hillary were superimposed over his picture on the notes and entered into circulation. The campaign also involved an installation in which thousands of post it notes recreated a large scale picture of a NZ$5 note, as well as bus shelters that used ‘Hypertag’ technology to dispense digital cash to people’s mobile phones.
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Smoke is Poison

Ogilvy Group UK
Issue 3 | June 2007

An integrated campaign to raise awareness of the dangers of smoking, focusing on the poisons in the smoke rather than demonising the smoker. The campaign included a chemical tanker painted to look like a cigarette, cocktail menus listing the ingredients of smoke and a documentary-style TV campaign interviewing real people who work with chemicals.
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Stuff History

Publicis Dialog Worldwide, Publicis Dialog Australia
Issue 3 | June 2007

An integrated campaign built around bringing a fictitious character called ‘History’ to life, introducing him to the online community and stirring up young football fans’ passions for the Socceroos and the Nike brand. The campaign involved TV advertising, print and street posters, a website, mobile content, interactive advertising and desktop applications.
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WestiePac

AIM Proximity
Issue 3 | June 2007

An integrated campaign leveraging the New Zealand subculture of ‘Westies’ with their mullets, heavy metal and black t-shirts, to sign up students to Westpac’s Student Pack.
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Army on Everest

Publicis, Publicis Dialog Worldwide, PCI Fitch
Issue 2 | March 2007

When the British Army attempted to climb Everest the hard way, advertising, press and PR followed their progress. Email and online advertising drove traffic to www.armyoneverest.mod.uk where there were video clips and content about the expedition as well as the opportunity to find out about careers in the Army.
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Hairdressing

Partners Andrews Aldridge
Issue 2 | March 2007

An integrated campaign focusing on Harington’s expertise at colouring and styling. Eschewing the more common model shots, press and poster executions use graphical imagery to highlight the hairdresser’s perfectionism. Ambient and mail pieces in the form of a mirror humorously remind customers to make an appointment.
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On The Map

MRM Worldwide
Issue 2 | March 2007

An integrated, personalised campaign to persuade Microsoft Partners to join the Microsoft Small Business Specialist Community. Featuring direct mail, email and a microsite, the campaign was based around the idea of ‘putting your business on the map’ and used aerial mapping and postcode data to do so.
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Once Extinct

FEEL / BLAC
Issue 2 | March 2007

Part of the multi-media ‘Save the Albatross’ campaign, the direct mailer takes the form of a school satchel, containing postcards of drawings created by students at Thorpe Hall School, and a child’s textbook with information about the albatross and how supporters of the RSPB can help stop it from becoming extinct. Other elements of the integrated campaign also drew on the children’s imaginative answers when asked what they thought an albatross was.
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Platinum Human Testing Facility

BMF
Issue 2 | March 2007

An integrated multi-media campaign to launch Tooheys Extra Dry Platinum, focusing on the idea of a scientific testing clinic and inviting Tooheys Extra Dry Platinum drinkers to send in samples for DNA testing.
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Poms Will Whinge

M&C Saatchi Sydney
Issue 2 | March 2007

An integrated campaign based on the central idea of whinging Poms to encourage young Australians to apply for a placement with a British creative guru.
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R-Class Writers

Claydon Heeley
Issue 2 | March 2007

An integrated DM and microsite for the R-Class launch, based on the proposition: ‘Six perspectives on one great experience’. Six writers from diverse fields share their first impressions - each from a different seat / perspective. The mailpack includes their written words, on paper suited to their genres, while on the microsite the authors’ spoken narratives are accompanied by stylish illustrations.
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Roominess Campaign

archibald ingall stretton
Issue 2 | March 2007

Skoda’s campaign to launch the new ‘Roomster’ model in the UK started with a pre-launch microsite providing product information and an opportunity to data capture. This was followed by direct mailings, press inserts and online ads, each using different creative executions to emphasise the ‘roominess’ of the Roomster.
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Slim.Fast Re-launch

Chemistry Group
Issue 2 | March 2007

An integrated campaign based on a new range of products and the central proposition that you can ‘Slim Happy’ with Slim.Fast, in order to give Slim.Fast a major image overhaul.
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Cricket Sponsorship Activation

RMG Connect London
Issue 1 | December 2006

An integrated campaign at and around cricket grounds to promote Sky Mobile TV on Vodafone Live! 3G
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