Agency self-Promotion

Hair care brand KMS California was falling out of favour with hair stylists.

Sony Music was about to release 'Out Among The Stars', an album of Johnny Cash songs recorded in the 1980s and which had recently been discovered by his son.

Children don't like coming into optometrists

Belgium's Association of Communication Companies, representing all Belgian advertising agencies, noticed the country was suffering from a growing shortage of good copywriting talent.

Poverty was a huge problem in New Zealand, yet most Kiwis knew nothing about it.

Leading paper merchants Antalis bri needed a direct mailer to promote the Arjowiggins paper range and get graphic designers to stop treating paper as a mere afterthought in the design process.

Online craft beer retailer Honest Brew needed to build their brand and recruit new customers but as a fledging business, had little money to spend.

Every year, Leo Burnett Thailand organised a Cannes Predictions event at which they showed examples of great work from around the world.

MINI drivers loved their MINI; they treated their car more like a pet, or even a partner.

In the past 20 years in Serbia, three journalists have been murdered and dozens threatened. None of the cases were resolved. Even after the democratic revolution, the freedom of the press is in danger. While journalists live in fear, murderers lead normal, everyday lives.

With a severely depleted communications budget, the Iziko Natural History Museum in Cape Town was slowly being forgotten.

Fuze Artist Reps needed a winter holiday gift for their clients that would stand out from the sea of donations, bottles of wine, and food baskets that dominate the festive season.

These days, people hashtag anything and everything.

JC Decaux is a multinational poster contractor best known for its bus-stop advertising systems and its billboards.

Earls Kitchen + Bar, a Canadian restaurant new to the Miami market, needed to get noticed by key influencers before its Grand Opening.

Bulk Cat Kitty Litter Warehouse needed a direct mail flyer.

JCDecaux needed to inform their existing customers advertisers about their new innovations.

BBDO & Microsoft wanted to make marketers aware of the fact they needed to catch up with the digital revolution and with new technologies which their customers had already fully embraced.

The convention-defying all-new Mazda3 hit the road in January 2014 and the brief was to take the 'Challengers' concept used to launch this new model on national TV and create a parallel piece for direct mail.

FP7/McCann wanted to expand its creative department but hiring talent in the region was time-consuming and headhunters were expensive.

BMW in Switzerland had a history of innovative Christmas cards which put a smile on the faces of their customers and partners.

Climate change, dredging and erosion were causing the Great Lakes to disappear before the eyes of the people who lived beside them.

According to a study from the Federal Ministry of Health, 58% of Germans are overweight.

Print Power was a Pan-European organisation operating in 13 countries, dedicated to promoting print media.

DHL has more company locations, more vehicles and more staff than any other courier company. It is why they are faster than everyone else.

With Christmas around the corner, the agency wanted an in-house greeting card to demonstrate their ability to create highly targeted solutions.

Eneco wanted to increase their market share in the business-segment of the energy market.

Colon cancer kills even more people than breast cancer. In 2008, 610,000 died from the disease as opposed to 460,000 from breast cancer.

After a successful year 2013, the agency wanted to thank its confectionary clients from Nestlé with an individual customer relationship mailing.