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654 Articles
 

IKEA Catalogue

Ogilvy Social.Lab Brussels

Issue 58 | March 2021

Smokable Book

Pereira and O’Dell
Issue 24 | September 2012

Hip-hop star Snoop Dogg was launching his own brand of rolling papers and needed an impactful execution to differentiate his rolling paper brand from others.
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Sonata - Rethink Luxury

The Jupiter Drawing Room (Cape Town)
Issue 24 | September 2012

If you asked South Africans to think about luxury car brands in their country, we’re sure they wouldn’t think about Hyundai.
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The Fastest Christmas Card

DraftFCB Zürich
Issue 24 | September 2012

BMW wanted to send a Christmas card to 5,000 of their drivers.
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The Most practical mailing of the world

ORBITAL PROXIMITY
Issue 24 | September 2012

hat was the strategy of the campaign? Dacia, Renault’s low cost line, needed a mailing to update the e-mail and telephone numbers in its database (45,000 customers).
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The Real Cookbook

Kolle Rebbe
Issue 24 | September 2012

Gerstenberg is a small publisher of cookbooks. They wanted to differentiate themselves in a market in which 26,000 cookbooks are published each year.
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The Rubber Band

DDB Singapore
Issue 24 | September 2012

Singapore Raffles Music College (a partner of the London College of Music) offers world-class music education for people of all ages and skill levels. However, it was deemed to be 'elitist' and 'highbrow'.
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The Solar Annual Report 2011

Serviceplan, Munich
Issue 24 | September 2012

The Austrian Solar association represents all the important solar energy providers in Austria and was seeking to reach out to opinion leaders in the political and economical field through its annual report.
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Thief

Lowe/SSP3
Issue 24 | September 2012

They seized the opportunity to sell the idea to the bank’s existent members that were not insured with the bank’s Home Insurance Policy, taking advantage of the stationery that the bank sends monthly to its clients, so that the target would initially recognize the familiarity behind the bank’s mail.
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British Airways' First Class Cabin

OgilvyOne London
Issue 23 | June 2012

Central to the design philosophy behind British Airways new first-class cabin was a return to understated British elegance.
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Burning for business

JWT Group Germany
Issue 23 | June 2012

The advertising market in Germany is dominated by local independent agencies who have only recently cottoned on to the importance of shopper marketing.
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Car creation

Whybin\TBWA\Tequila
Issue 23 | June 2012

Insurance is a grudge purchase which many people choose purely on price. NRMA, however, was not a cheap option, nor was it ever going to be. The company believed the quality of the cover they offered would be compromised by discounting its price.
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Grazed on Greatness - Tailored suits

Whybin\TBWA\Tequila
Issue 23 | June 2012

M.J. Bale was a relatively new Australian men’s fashion brand. The objective was to build awareness and drive sales by targeting journalists and opinion leaders.
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It’s now or never! Start your own movement

Red Urban GmbH
Issue 23 | June 2012

Getty Images was known for its large archive of images but very few people knew that it also had an extensive video archive with footage that spanned the decades.
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Pepsi Bottle Lights

BBDO Guerrero Proximity Philippines
Issue 23 | June 2012

Pepsi was looking to extend its long-running ‘Sarap Magbago’ (change tastes good) campaign, providing real solutions to real problems that affect the environment, community and youth.
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Portraits - Corporate Sponsorship

Wunderman Sydney
Issue 23 | June 2012

The Art Gallery NSW, Australia’s premier art gallery since 1874, has always relied on donations and corporate sponsorships. They wanted the key decision-makers of major Australian corporations to attend the gallery to hear about corporate sponsorship and convince them to become a sponsor.
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The 2012 Camry - It's ready. Are you?

RAPP Los Angeles
Issue 23 | June 2012

The problem was that Toyota wanted to talk about the ground-breaking technology of the 2012 Camry but in a medium not noted historically for being ground-breaking.
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Client Coupons

OgilvyAction GmbH Düsseldorf Germany
Issue 22 | March 2012

Almost all of the agency’s exisiting and prospective clients were familiar with the coupon as a technique for acquiring new customers and building loyalty so the agency created a number of coupons it was sure its clients would want to redeem. Want a bigger logo? Send in the coupon.
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Direkt von der Quelle

Serviceplan Munich
Issue 22 | March 2012

The creative idea was to carve miniature masterpieces into the lead tips of pencils, portraits of important politicians. These sculptures were handed to front-line politicians themselves and mailed to key media figures in premium boxes.
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Engaging Super Grads

BMF
Issue 22 | March 2012

BMF set out to hire the cream of the crop from the Advertising Federation of Australia’s graduate class of 2011. So they aimed to engage them earlier than any other agency.
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Fiskars Silhouette Mailing

Heye & Partner GmbH
Issue 22 | March 2012

To demonstrate that Fiskars scissors have premium-quality cutting edges and can handle even the most delicate of tasks, the letter itself was a cut-out, made with the product.
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Nuclear Waste Mailing

Leo Burnett Germany
Issue 22 | March 2012

Why not divide the nuclear waste fairly among every household in Germany? On behalf of the German Society for Nature Conservation (NABU) the agency created the DGEAA – the German Society for the Storage of Nuclear Waste, which purported to be an official government organization.
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Pass The Parcel

TMW
Issue 22 | March 2012

The objective of the campaign was to recruit new customers to the telephone and online bank, first direct.
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Send A Newspaper

Special Group
Issue 22 | March 2012

Special Group - on behalf of the Newspaper Publishers Association - created a full page ad. which encouraged readers to turn it into a mailing.
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The iFOLD Envelope

Ogilvy and Mather Mumbai
Issue 22 | March 2012

The iFOLD envelopes were sent as direct mail to companies that send countless letters to customers, asking them to change their envelope size. With all the millions of letters corporate India sends out every day, switching to iFOLD would mean a whole lot of paper and trees being saved.
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The Phone

10 advertising
Issue 22 | March 2012

The problem with saying, ‘7Dimanche is better than ever’ is that no-one would believe it unless it was proven to them. So the idea was to demonstrate to 13 of the most influential media planners in Belgium how much response there was to even the small ads in the paper.
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Big Thank You

Rapp Tribal New Zealand
Issue 21 | December 2011

The idea was to give every Telecom staff member a chance to say ‘thank you’ in person. A big blank canvas was unrolled at Telecom’s headquarters, and staff were invited to write their own message of thanks, starting with the CEO.
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Consolidation

Archibald Ingall Stretton
Issue 21 | December 2011

The problem was that SMB’s receive a lot of mail every day. A lot of it junk, or dull and boring. To get across the idea of saving costs and to get noticed, something out of the ordinary was required.
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EFFIE Call for Entries

DRAFTFCB Auckland
Issue 21 | December 2011

The New Zealand Effie Awards honour the country's most effective advertising. But with entry numbers flat-lining and both agencies and clients viewing these awards with either dread or suspicion, something needed to be done to restore both credibility and participation.
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Mailing with a Novel, Written by American Express

RMG Connect GmbH
Issue 21 | December 2011

The creative execution was to do the opposite of most financial services mailings, which are usually about facts and figures, and to engage emotionally.
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Renovation Party

M&C Saatchi
Issue 21 | December 2011

The idea was to send out bits of the old agency offices, which had been demolished, along with the line ‘This is the last you’ll ever see of our old offices’ and an invitation to the event.
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