Agency self-Promotion

Land Rovers can take on any obstacles in the desert; their owners can’t.

Just north of New York City, the not-for-profit organization ArtsWestchester has a simple message for 100 major corporate and private donors

Zeeg is a sound studio in Sao Paulo that wanted to get more work from agencies. The task was to let creative directors in Brazil know they offered expertise and creativity.

Pfaff Auto Toronto is the largest Porsche dealership in Canada. They wanted to approach their target audience personally, bringing them a level of service and attention that they’d both appreciate and expect.

With the new school year coming up, De Lijn, Belgium’s public transport company, wanted to send out a mailing to parents of children who were about to start in Year Seven.

M.J. Bale was a relatively new Australian men’s fashion brand. As the official tailors to the Australian cricket team, they wanted to make something of their sponsorship.

The objective of the campaign was to drive interest, test drives and sales of Nissan’s 100% electric car, the Nissan LEAF.

Renault launched 4CONTROL, a 4-wheel steering system that provides better grip and stability on curves and sharper handling.

Enel, the largest electricity provider in Romania, wanted to convince existing clients to switch from paper bill to electronic billing.

In 2011, an earthquake struck Japan. The problem was that aid went first to humans but pets also had lost both owners, homes and private space.

The target market was lapsed subscribers to the newspaper. They had actively 'unsubscribed' and had not responded to a combination of four standard letters and emails attempting to win them back with price-based offers.

Hip-hop star Snoop Dogg was launching his own brand of rolling papers and needed an impactful execution to differentiate his rolling paper brand from others.

If you asked South Africans to think about luxury car brands in their country, we’re sure they wouldn’t think about Hyundai.

BMW wanted to send a Christmas card to 5,000 of their drivers.

hat was the strategy of the campaign? Dacia, Renault’s low cost line, needed a mailing to update the e-mail and telephone numbers in its database (45,000 customers).

Gerstenberg is a small publisher of cookbooks. They wanted to differentiate themselves in a market in which 26,000 cookbooks are published each year.

Singapore Raffles Music College (a partner of the London College of Music) offers world-class music education for people of all ages and skill levels. However, it was deemed to be 'elitist' and 'highbrow'.

The Austrian Solar association represents all the important solar energy providers in Austria and was seeking to reach out to opinion leaders in the political and economical field through its annual report.

They seized the opportunity to sell the idea to the bank’s existent members that were not insured with the bank’s Home Insurance Policy, taking advantage of the stationery that the bank sends monthly to its clients, so that the target would initially recognize the familiarity behind the bank’s mail.

Central to the design philosophy behind British Airways new first-class cabin was a return to understated British elegance.

The advertising market in Germany is dominated by local independent agencies who have only recently cottoned on to the importance of shopper marketing.

Insurance is a grudge purchase which many people choose purely on price. NRMA, however, was not a cheap option, nor was it ever going to be. The company believed the quality of the cover they offered would be compromised by discounting its price.

M.J. Bale was a relatively new Australian men’s fashion brand. The objective was to build awareness and drive sales by targeting journalists and opinion leaders.

Getty Images was known for its large archive of images but very few people knew that it also had an extensive video archive with footage that spanned the decades.

Pepsi was looking to extend its long-running ‘Sarap Magbago’ (change tastes good) campaign, providing real solutions to real problems that affect the environment, community and youth.

The Art Gallery NSW, Australia’s premier art gallery since 1874, has always relied on donations and corporate sponsorships. They wanted the key decision-makers of major Australian corporations to attend the gallery to hear about corporate sponsorship and convince them to become a sponsor.

The problem was that Toyota wanted to talk about the ground-breaking technology of the 2012 Camry but in a medium not noted historically for being ground-breaking.

Almost all of the agency’s exisiting and prospective clients were familiar with the coupon as a technique for acquiring new customers and building loyalty so the agency created a number of coupons it was sure its clients would want to redeem. Want a bigger logo? Send in the coupon.

The creative idea was to carve miniature masterpieces into the lead tips of pencils, portraits of important politicians. These sculptures were handed to front-line politicians themselves and mailed to key media figures in premium boxes.

BMF set out to hire the cream of the crop from the Advertising Federation of Australia’s graduate class of 2011. So they aimed to engage them earlier than any other agency.