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IKEA Catalogue

Ogilvy Social.Lab Brussels

Issue 58 | March 2021

Concrete Letter

Y&R Auckland, New Zealand
Issue 13 | December 2009

Concrete Envelope – Y&R, Auckland Microsoft Direct mail gets a hammering – literally. And rather wonderfully.
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Dinosaur

Iris Worldwide, London
Issue 13 | December 2009

Dinosaur – Iris Worldwide, London Iris Worldwide Big network agencies are lumbering creatures from the Pleistocene. This mailing suggests Iris could be better adapted.
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Every penny is beautiful

Story UK
Issue 13 | December 2009

The agency had to create a look and positioning for a financial product which could hold its own in the ultimate arena of cutting-edge innovative design...
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Grudgeby

Partners Andrews Aldridge
Issue 13 | December 2009

Grudgeby – Partners Andrews Aldridge, London RFU For nearly 150 years, Oxford and Cambridge have kicked and fought each other on the rugby pitch. Every year it’s a grudge match.
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How are the Kids?

EHS Brann
Issue 13 | December 2009

Using the bright colours and characters from the advertising, the recruitment into the CRM programme is an easy to complete questionnaire for mums and kids.
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IKEA FAMILY

LIDA
Issue 13 | December 2009

The creative force was a combination of well-crafted copy with state-of-the-art digital technology producing up to 40,000 variables per campaign...
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In The Dark

GREYMATTER, Johannesburg
Issue 13 | December 2009

In The Dark – Greymatter, Johannesburg Absa The day after the power-cuts started in Gauteng, homeowners got this mailing suggesting one way of dealing with the blackouts.
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John Smith’s Travel Diaries

Proximity, Lisbon
Issue 13 | December 2009

John Smith’s Travel Diaries – Proximity, Lisbon ANA, Airports of Portugal How do you persuade airline route planners to keep flying to Lisbon? You show them how much there is to see and do there.
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Kern Precision Scales

20:20 London
Issue 13 | December 2009

Kern scientists were asked to weigh every element of their corporate stationery (from the letterhead to the envelope, down to the very ink on the business card) to a staggering seven decimal places...
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Long Letter

DraftFCB New Zealand
Issue 13 | December 2009

DM’s Longest Letter Ever – DraftFCB New Zealand The Herald on Sunday Readers spend an hour browsing through the newspaper on a Sunday so media buyers were challenged to spend the same amount of time on the letter.
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Nip and Tuck

CMW
Issue 13 | December 2009

Nip and Tuck – CMW London Peugeot The new car has had cosmetic surgery so the pack arrives in bandages.
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Operational Effectiveness

Archibald ingall stretton
Issue 13 | December 2009

Operational Effectiveness – Archibald Ingall Stretton 02 Here’s how an IT Manager can lose a dozen of his job titles (such as CEO Testing Mobile Chargers).
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Precise Measurements

Wunderman London
Issue 13 | December 2009

Precision Weighing – Wunderman, London Kern Kern can measure anything – from the paper their letters are printed on to a puff of wind.
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Speed Up/Slow Down

Wunderman, London
Issue 13 | December 2009

When the post-room is slow, a nice cup of tea is what they need but when things are busy they need a caffeine hit. Trust FedEx to supply what’s required.
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Thank You Notes

Rapp, Auckland
Issue 13 | December 2009

Thank You Notes – Rapp, Auckland Heinz Wattie’s If you’re a dog owner, now you have the opportunity to say thank you to your four-legged friend.
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The World’s Longest Business Card

BWM Sydney
Issue 13 | December 2009

The Worlds Longest Business Card – BWM Sydney Australia Post How they drummed up an audience in Australia for Directory’s very own Patrick Collister
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Thomson Pre-Departure programme

LIDA
Issue 13 | December 2009

Direct mail and a fully personalized website helped every customer feel excited by the holiday ahead and involved in preparing for it with Thomsons.
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Tree Detective

Chemistry Communications Group
Issue 13 | December 2009

In a category clouded by white softness, the bold tree-themed campaign had major cut-through...
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Winter Car Kit

Stephens Francis Whitson
Issue 13 | December 2009

Winter Car-Kit – Stephens Francis Whitson, London More Th>n Insure with More Th>n and they actually give you something back for your money – in this case, everything you need to deal with a British winter.
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Zurich Opt-In

Publicis Dialog, London
Issue 13 | December 2009

Opt-In – Publicis Dialog, London Zurich Motor & Home Insurance In Directory 13 are both the longest letter ever in DM (Herald on Sunday) and the shortest, this letter for Zurich.
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1 Litre Cube - The Jupiter Drawing Room, Cape Town

The Jupiter Drawing Room, Cape Town
Issue 12 | September 2009

Ever wondered what a cubic litre of space looks like? Now imagine 3,999 more and you have the load capacity of the new Hyundai van.
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Add A Dimension - Proximity London

Proximity London
Issue 12 | September 2009

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Call for Entries - DDB Sydney

DDB Sydney
Issue 12 | September 2009

Why are so many of the PR shots of creative luminaries that appear in the trade press so cheesy? DDB Sydney took this insight and used it to create a witty 22-page booklet to help winners of the 2009 AWARDs make sure they end up looking fabulous.
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Chamois Welcome Pack - Proximity Canada

Proximity Canada
Issue 12 | September 2009

When you’ve spent a fortune on a new car, a little gift like this can go a long way to making the whole brand experience deeper and better.
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Clay - Partners Andrews Aldridge

Partners Andrews Aldridge
Issue 12 | September 2009

You can go and lie on a beach somewhere and do nothing or you can go to Wales and bond with your children.
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Ettiquette Book - Ogilvy Amsterdam

Ogilvy Amsterdam
Issue 12 | September 2009

Thank you so much for visiting The Directory website. We hope you find it useful. Please contact us if we can be of any assistance to you in any way. (Proof we’ve read the IBM book here at Directory!)
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FastPost - DraftFCB Wellington

DraftFCB, Wellington
Issue 12 | September 2009

The objective was to get advanced expressions of interest for the new BMW X6M so BMW New Zealand could pre-book test drives and guage projected sales before the cars arrived in the country.
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Freelander 2: Perfect Fit - Wunderman London

Wunderman London
Issue 12 | September 2009

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From Here To There - Proximity Portugal

Proximity Portugal
Issue 12 | September 2009

Since two banks had joined together to offer a new service, Proximity Lisbon joined together their separate letters.
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Getting Behind The Game You Love - Rapp New Zealand

Proximity Portugal
Issue 12 | September 2009

This is a solid piece and if sent to our agency, we'd definitely make it up and play in the office.
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